Marginal Personal Benefit Marginal Social Cost IF BENEFIT > COST = WELFARE IF COST > BENEFIT = LOST Marginal Personal Benefit, Marginal Social Cost Consumer Surplus and Welfare BURGERS P S = MC P3 P1 Surplus E0 = Welfare P2 D = MB A Q Q1 Marginal Personal Benefit, Marginal Social Cost Consumer Surplus and Welfare P Allocative Efficiency: Maximum Surplus = Maximum Welfare S = MC CONSUMER SURPLUS P1 When markets fail to allocate resources so that welfare of society is maximized, we call that a market failure. E0 Loss PRODUCER SURPLUS D = MB A D (benefit)> C (cost) welfare B Q1= QE Q D (benefit) < C (cost) loss Marginal Personal Benefit, Marginal Social Cost Consumer Surplus and Welfare When markets fail to allocate resources efficiently so that welfare of society is maximized, we call that a market failure. Mariket Failure arises because of – externalities, absence of a public good, merit/demerit good, imperfect competition. Social Optimal Point Where externalities exist in a market, then resources will have to be allocated in such a way such that society once again produces in the way that would be allocatively efficient again and where societies welfare is once again maximized. The old equilibrium point will no longer exist and a new one has to be found. This new point is called the social optimal point. Marginal Personal Benefit, Marginal Social Cost Consumer Surplus and Welfare Price MSC Value externality (Welfare Loss) $10 Social Benefits $6 There can be a position where output is less than would be socially desirable (education for example?) In this case, the sum of the benefits to society is greater the private benefit to the ofthan the positive individual. $5 MSB Socially efficient output is where MSC = MSB MPB 100 140 Quantity Bought and Sold
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