Intellectual Property Portfolios in Business Strategy

Ana Espada | João Castro | Pedro Pinto
Intellectual Property
Portfolios in Business Strategy
Objectives by filing patents
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•
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Near-term competitive protection
Design freedom
Litigation avoidance
Basis to establish alliances
Intellectual Property
Portfolios in Business Strategy
What is a patent portfolio?
• Collection of innovative ideas for whose use the
company has been granted a legal monopoly on
the product or process to be commercialized
without fear of imitation
• (goes against IP objective of sharing knowledge
with community!! It’s there but you can’t use it!
What’s it’s worth then?)
Intellectual Property
Portfolios in Business Strategy
Dimensions of the portfolio
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•
•
•
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Technologies
Strategic objectives and intent
Strategic use
Value
Income and Cost
Intellectual Property
Portfolios in Business Strategy
Possible uses of IP
• Business Strategy:
– Broadly Business Strategy
– Narrowly Business Strategy
Intellectual Property
Portfolios in Business Strategy
Possible uses of IP
• Strategic intent:
– Exclusivity
– Blocking
– Complementary Protection
– Design Freedom and litigation avoidance
– Basis for alliances
• Strategic use:
– Offensive use
– Defensive use
– Negotiation
– Enhance the Technological Image of the firm
Intellectual Property
Portfolios in Business Strategy
Possible uses of IP
• Patent-Generating
• Company Size
• Budget
Intellectual Property
Portfolios in Business Strategy
Ph
ys
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El ron eme e
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tri c ir nts
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te cui t
c h ry
ni
qu
es
Exemplo - Xerox
2500
2000
1500
1000
500
0
Portfolios in Business Strategy
Intellectual Property