Ana Espada | João Castro | Pedro Pinto Intellectual Property Portfolios in Business Strategy Objectives by filing patents • • • • Near-term competitive protection Design freedom Litigation avoidance Basis to establish alliances Intellectual Property Portfolios in Business Strategy What is a patent portfolio? • Collection of innovative ideas for whose use the company has been granted a legal monopoly on the product or process to be commercialized without fear of imitation • (goes against IP objective of sharing knowledge with community!! It’s there but you can’t use it! What’s it’s worth then?) Intellectual Property Portfolios in Business Strategy Dimensions of the portfolio • • • • • Technologies Strategic objectives and intent Strategic use Value Income and Cost Intellectual Property Portfolios in Business Strategy Possible uses of IP • Business Strategy: – Broadly Business Strategy – Narrowly Business Strategy Intellectual Property Portfolios in Business Strategy Possible uses of IP • Strategic intent: – Exclusivity – Blocking – Complementary Protection – Design Freedom and litigation avoidance – Basis for alliances • Strategic use: – Offensive use – Defensive use – Negotiation – Enhance the Technological Image of the firm Intellectual Property Portfolios in Business Strategy Possible uses of IP • Patent-Generating • Company Size • Budget Intellectual Property Portfolios in Business Strategy Ph ys ic A a l Me gr /c i he di c cul t a Sp mic l S ure ra al c ie y i pr ng oc n ce W e o r or a s s e ki ng tom s La iz o H y e f p ing an re las dl O i s n rg g pr tic s an el od em ic uc m en P ts ac ro O tary rin -m rga m ting ol n at ec ic er c D ul h ye ar em i als s, c M pa om is tr ea i n po y su ts rin , p und g/ o s te Bi o li sh st i n ch e e s g in mis st ru try m en C om O ts pt pu ic tin s Ba In P g s i for , c a ho c m lc to Ba el e ati o ul a t s i ctro n c s t ing n el o ec i c e rag l t El ron eme e ec i c tri c ir nts c te cui t c h ry ni qu es Exemplo - Xerox 2500 2000 1500 1000 500 0 Portfolios in Business Strategy Intellectual Property
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