“Alone we can do little,
together we can do so much.”
–Helen Keller
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

Foster democratic
values
Challenge & change
unjust institutions
Build strong
organizations





Win issues that affect
the common welfare
Empower people and
help them participate
Communicate a vision
of what is possible
Fight racism and other
forms of discrimination
Have fun
1.
1.
1.
1.
1.
Build relationships and networks that result in
growing numbers of informed, active people.
Help build and carry out a shared vision, goals
and strategy.
Help raise people and money.
Communicate a compelling message that moves
people to understand and take action.
Be honest, open and accountable and
help/expect others to contribute their best
selves.
Introduce yourself & your purpose.
Ask about their lives and background.
Ask about their concerns & ideas about
water quality and health.
Make connections between what matters
to them and what you are doing.
Ask them to take specific action.
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Identify 5 people you
want to stay in touch
with about KFTC and
water quality issues.
Talk with them about
our work 4-6 times a
year. Encourage them to
join, vote and get
involved.
• Look for ways to learn
and build your own
leadership skills.
Share their ideas and
feedback back to KFTC.
• Help strengthen KFTC
by making a monthly
contribution of any size.
GOAL: What do we want to achieve?
RESEARCH
What do we want/need
to learn, document,
find out?
OUTREACH
TACTICS
& ALLIES
Who should we inform
and involve? How?
What steps will we
take to achieve our
goals?
GOAL: What do we want to achieve?
RESEARCH
TARGET
OUTREACH
MESSAGE
ORGANIZATION
BUILDING
TACTICS
& ALLIES
What do
we need to
learn,
document
and find
out?
Who has
the power
to give us
what we
want?
What is the
How can
core
we raise $,
message
Who should
recruit
we
want
to
we inform
members,
and involve? communic
build
ate and
How?
leaders
how?
and have
fun?
What
steps will
we take to
achieve
our goals?
Story of self: I am a Kentuckian – a
person like you with hopes and concerns.
Story of us: I want what all people want
- safe, good jobs, clean water and air,
honest leaders, a better future.
The threat: Describe the problems we face.
The solution: Describe the change we need
and actions people can take.