In the following presentation we have highlighted a very successful mall wide promotion.
We work with most of the major malls in the UAE, and others throughout the GCC, creating
memorable, attractive, interactive, engaging mall promotions, launches, seasonal entertainment
and decor concepts.
This case study is just one of many mall promotions & activations we have delivered turnkey.
This case study is intended to demonstrate our ability to take a brief and create a mall wide
activation/promotion that fulfils the clients requirements and exceed their expectations.
WHAT WE DO
We design. We build. We deliver
ABOUT US
Invent is a comprehensive full service event management, production and consulting company, headquartered in the UAE. We specialize in
the creation of events and innovative event production solutions as well as being the exclusive events, stage show and live event activation
partners for a number of leading international brands & characters for the region.
Since 2009 we have built an enviable reputation in the Middle East events
industry for delivering the most creative and original concepts. We pride
ourselves on being able to make almost anything happen for our clients,
turning dreams into reality.
The senior management team bring over 40 years of combined experience
to the event industry in the UAE, GCC and other international locations and
are often called upon by other industry specialists to solve specialist or
technical issues or provide complete original concept solutions from design
to install and operation.
Our services cover a wide range of needs, from full service corporate and
special events, promotions and themed décor and props fabricated by our
own team, to live touring productions and entertainment provision, staging
and branded license activation’s for public, corporate and Royal events.
Having access to the best specialist stage and event theme designers,
engineers, fabricators, sculptors, carpenters, lighting and sound technicians,
as well as an experienced management team to oversee implementa-tion,
Invent can conceptualize, design, fabricate, source and project manage
your event requirements ensuring delivery on budget, on time and
according to brief.
COPYRIGHT
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information contained herein is confidential and is the property of Invent Creative
Event Solutions (ICES) and its associated entities. By accepting to receive the
information, the recipient agrees that it will, cause its directors, officers, employees
and representatives to, use such information only to evaluate (ICES) and or the
proposals/projects which it is offering and not for other purposes. The recipient
also agrees that they will not divulge any such information to any other party for
any purpose what so ever and in all cases any reproduction, rectification or re
distribution of any information, in whole or in part, is prohibited without the
permission of (ICES) and is subject to UAE Federal Law No (7) of 2002.
PRODUCTS & SERVICES
To view the full range of our products and services, as well as all event images
and videos in our portfolio, please visit our website
www.invent-uae.com
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VIDEO PROFILE
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Video Link
FREEJ – MALL WIDE PROMOTION & ACTIVATION
Introduction
The brief & objectives
The brief was to create an appealing promotion that could run through Ramadan and to have a grand finale over the Eid holiday. Ramadan is a traditionally
‘restrictive’ time to run mall entertainment and promotions, however, by using a locally produced television cartoon series FREEJ, which is synonymous with
Ramadan as this is when the new seasons come out, we were able to create a totally interactive event .
The event retained the ‘sensibilities’ of the Holy Month while still making it fun and colorful for families celebrating in the evenings. The mall had a large
(25mx25m) open area within which the main activity took place while strong branding and other decoration features, including a “Find Abood competition”, ran
in the rest of the mall (children had to enter a competition to find 5 carved styro Abood's (the little boy from the series) which were hidden on lift shafts, roof tops
etc).
In addition, the mall allocated a LARGE budget to advertising and marketing of the promotion.
Big Idea
To use the FREEJ décor, games, activities, and live show as an all encompassing promotion which was culturally acceptable for the festive Ramadan period and
attractive to all ages.
FREEJ – MALL WIDE PROMOTION & ACTIVATION
Introduction Continued
How did we execute it & resources allocated
As the exclusive providers of all FREEJ activities and events in the region, we were able to create a truly interactive promotion.
The promotion featured a large scale replica of one of the houses in the series within which kids could watch the cartoon series on TV. Also, a bouncy castle, craft
and activity workshops, photo opportunity wall and instant print photo printing with branded frames , daily live mascot appearances around the mall and a
competition based around one season of the TV series called a “Book of Riddles” where children had to guess the daily riddle featured in the animated episode
and enter a raffle to win a major prize.
All elements of the promotion were designed and produced by us. Our installation team flew to Doha to install and remove and our team managed the daily
activities.
We also localized the stage set to reflect the characters being in Doha rather than Dubai.
WHAT WE DELIVERED
Proposed Vs Actual
The following slides show what we proposed and
what was actually delivered.
FREEJ – MALL WIDE PROMOTION & ACTIVATION
Proposed Elements Versus Delivered Elements
Proposed
Actual
FREEJ – MALL WIDE PROMOTION & ACTIVATION
Proposed Elements Versus Delivered Elements
Proposed
Actual
FREEJ – MALL WIDE PROMOTION & ACTIVATION
Proposed Elements Versus Delivered Elements
Proposed
Actual
FREEJ – MALL WIDE PROMOTION & ACTIVATION
Proposed Elements Versus Delivered Elements
Proposed
Actual
FREEJ – MALL WIDE PROMOTION & ACTIVATION
Event Images - Branding, Décor & Signage
FREEJ – MALL WIDE PROMOTION & ACTIVATION
Event Images - Branding, Décor & Signage
FREEJ – MALL WIDE PROMOTION & ACTIVATION
Event Images – Themed Information Kiosk
FREEJ – MALL WIDE PROMOTION & ACTIVATION
Event Images – Games & Activities Area
FREEJ – MALL WIDE PROMOTION & ACTIVATION
Event Images – Character Appearances
FREEJ – MALL WIDE PROMOTION & ACTIVATION
Event Images – Live Stage Show
FREEJ – MALL WIDE PROMOTION & ACTIVATION
Event Images – Live Stage Show
FREEJ – MALL WIDE PROMOTION & ACTIVATION
Event Images – Live Stage Show
FREEJ – MALL WIDE PROMOTION & ACTIVATION
Event Images – News & Media Coverage
OUR COMMUNITY OUTREACH PROGRAM
Become a part of our community now, every little helps!
“No one can do everything but everyone can do something!”
Find out how you can help now!
At Invent we believe that our activities should ideally benefit the less fortunate in our community. Our Outreach Programme, in association with non-profit making organization
Volunteer in UAE, can do just that for little or no effort on behalf of our clients.
It could be as simple as inviting all attendees at an event to bring their unwanted books and we will create a fun competition to guess the number of total pages donated to win a spot prize. All the
books would then be donated to a good cause. We welcome the opportunity to discuss the ways together we can help our community.
OUR CLIENTS
CONTACT US
TOLL FREE: 800 INVENT (468368) | T: +971 (0) 4 4278 118 | f: +971 (0)4 4278 118
e: [email protected]
w: www.invent-uae.com
Suite 315, Building 9, Dubai Media City, Dubai, U.A.E
P.O. Box 30662
Anton Qubrosi – Managing Partner
m: +971 (0)50 728 2218 | e: [email protected]
Colin Jones – Managing Partner
m: +971 (0)50 658 4755 | e: [email protected]
Mark Lockwood – Creative & Technical Director
m: +971 (0)50 745 2790 | e: [email protected]