Social Insight®
The World’s First Truly Integrated Social Media Analytics Appliance
3200SI/6400SI 2016v2
Business Intelligence in a Box
Evolving Social Analytics Landscape
Social media influences everything from politics, to
the economy, and across the cultural divide.
Organizations recognize the evolving requirement of
understanding opinion and shaping population
sentiment in order to serve and meet business targets.
In this fast-paced, internet-driven era where instant
communication and social networking can make or
break the success of a brand or product launch, the
criticality of understanding the social media
environment is clear.
Savvy companies realize that public perspective of
your product or policies has
direct brand correlation to
perception and profits. Until
now, gaining insight into the
social media “landscape”
required “social media
analytics experts”, essentially
data gathering & interpreting specialists. These
analysts use tools (software written by 3rd parties,
hosted off-site) to collect and interpret your data
needs. Meaning, if your organization is interested in
what the world is thinking and saying about your
brand, you have to ask others.
Social Insight delivers the most comprehensive array
of analytics tools and technologies available today in
an appliance form factor… complete and ready to use
for your business today.
Meet Social Insight...
SC2 Corp, in collaboration with IBM and LUCIAD,
presents the world’s first fully-integrated social media
analytics appliance. With Social Insight®, organizations
can now analyze and impact social media on their own
terms. Social Insight® navigates social terrain in realtime, with minimal user training and complete end-toend support. Our easy-to-use interfaces are accessible
by users across your organization, to deliver deep
social media awareness directly to those that need it.
The problem with this “solution” is that ultimately it
does not solve your problem. Organizations need
direct access to critical information in time to impact
it. Otherwise, the reports provided are too little too
late because last week’s conversations are never the
same as the conversations being had today.
Social Insight® puts your organization in the driver’s
seat of social media analytics and delivers direct
insight into your business metrics in real time on your
desktop , tablet or smart phone.
Social insight is available in two versions, our 3200SI
supports 100 direct users, and our 6400SI supports 500
users, each with custom dashboards, tools and
visualizations to produce better daily insights and
results.
Each system is capable of in-depth social media
analysis, which includes global data fetching capabilities
from across the social media spectrum, multi-language
support, sentiment analytics in native language,
geospatial rendering of the data, and more... through
easy-to-use, intuitive, and customizable user interfaces.
The Advanced Social Media Appliance
Complete, Turn-Key, Delivered.
Sc2 Corp ® 2013. Social Insight ® 2015. All rights reserved.
Analytics Overview
Integrated Analytics Capabilities:
Social Insight is a powerful analytics system for uncovering
customer sentiment dispersed across countless online
sources on a global basis.
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Captures consumer data from social media to
understand attitudes, opinions, trends and manage
online reputation
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Predicts customer behavior and improve customer
satisfaction by recommending next best actions

Creates customized campaigns and promotions that
resonate with social media participants

Identifies the primary influencers within specific social
media channels

Delivers these analytics in the latest 4D visualization
and mobile technologies
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Scores & tracks sentiment in multiple languages
Demographic analytics with ability to identify
gender, marriage status, or if they have children
Extended discovery (Evolving Topics) capabilities
to identify “what you may not know” about your
analysis
Influencer analytics for key author analysis
Geographic analysis for regional uniqueness
insights
Behavioral analytics to identify users, detractors,
influencers and recommenders
Navigate live social media through 3D geospatial
visualizations
Sends alerts when social sentiment meets or
exceeds preset parameters
Sentiment and volume tracking over time
Tools & Visualizations
Social Insight becomes even more useful and valuable
when results are shared across your organization. Social
Insight includes pre-defined dashboards for each user of
the system. These dashboards are all available from
separate tabs in an easy-to-use portal, which includes
filters for easy control of data displayed.
Social Insight includes the most advanced commercial inmemory geospatial visualizations available with fully
integrated support for desktops, web browsers, and
mobile devices. Users can connect directly from any
mobile or desktop system and fully navigate Social Insights
full range of reports.
Form Factor
Social Insight is built into a pre-integrated cloud
application appliance platform that includes all of the
hardware and the software management capabilities you
need to achieve simplicity in deploying and managing all
social media analytics.
The World’s First Truly Integrated Social Media Analytics Appliance
Sc2 Corp ® 2013. Social Insight ® 2015. All rights reserved.
3200SI/6400SI 2015
Additional Embedded Features
Each Social Insight® appliance comes complete with
100 users licenses for the following additional
features:
IBM® i2® Analyst’s Notebook helps businesses rapidly piece
together data into a single cohesive informational chart. I2
Identifies key people, events
and patterns that might
otherwise be missed. Users
can simplify the
communication of complex
data to enable timely and
accurate operational decisionmaking. Capitalize on rapid deliveries that show productivity
gains quickly using a well-established visual analysis solution.
IBM® WebSphere® Portal Server is a core enterprise portal
service such as a role-based access to applications and content,
search, personalization and security
features. The context-relevant
resources presented through
commonly-used web browsers
allows users faster access to
resources needed to complete
tasks. The advanced social portal
usability features enables drag-and-drop customizations with
social and rich-media websites. A tailored scalable platform and
architecture that delivers Web 2.0 capabilities on nextgeneration devices and channels allowing
integration WebSphere Portal family products to help you
deliver a highly personalized, social portal experience to your
customers.
IBM® SPSS® Modeler Gold on Cloud hosts environment with
IBM® Case Manager supports informed decision making using software, security and technical infrastructure managed by IBM.
The fast deployment
current data available from multiple sources. It allows you to
without the need to install
develop comprehensive
software locally, relieving
business investigations using
the burden on IT. The
managed resources,
modeler has flexible
workflows and both
access to client software
structured and unstructured
information even across silos
of in the cloud; separately,
subscription pricing eliminates the need for a large upfront
operation. Case Manager
software investment. The Faster results, increase performance
optimizes collaboration and transparency options among key
execution of predictive models!
stakeholders, analysts, investigators and managers, while
maintaining total process and audit control.
IBM® SPSS® Analytic Server provides an open, integrated dataIBM® Sametime® instant messaging system includes enterprise
instant messaging, online presence indicators and community
collaboration for instant
connection to the people
behind the information in
your social business
environment. Online
meetings that offer highdefinition audio and video,
document, application and
screen sharing. A simple user
experience and flexible platform helps to extend your UC
environment by integrating social communications into your
processes and applications.
centric architecture that uses big data systems. The server
supports for popular Hadoop distributions such as IBM
InfoSphere® BigInsights™, Cloudera,
Hortonworks and Apache Hadoop. The
defined interface incorporates new
statistical algorithms designed to go to the
data. As mentioned previously, IBM SPSS
user interfaces hides the details of big data
environments so that analysts can focus on
analyzing the data. This system is the
solution that is scalable to problems of
almost any size.
The World’s First Truly Integrated Social Media Analytics Appliance
Sc2 Corp ® 2013. Social Insight ® 2015. All rights reserved.
3200SI/6400SI 2015
Social Insight 6400
Social Insight® 3200
The Platform Includes:

The most recent release of Social Insight®

Licenses for 100 users

Integrated Cabinet (Half-Rack)

172 Cores – based on Intel™ Xeon x86 compute nodes

Memory: 1,280 GB total (~1.3TB)
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Storage: 14 TB solid state drives/24 TB hard disk drive
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Networking: Top of rack
Cabinet Specifications

Height: 1198 mm (47.19 in)
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Depth: 1070 mm (42.13 in)
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Width: 600 mm (23.62 in)

Weight: 250.38 kg (558.24 lb) machine weight
The Platform Includes:

The most recent release of Social Insight®

Licenses for 500 users

Integrated Cabinet (Half-Rack)

172 Cores – based on Intel™ Xeon x86 compute nodes

Memory: 1,280 GB total (~1.3TB)

Storage: 14 TB solid state drives/48 TB hard disk drive

Networking: Top of rack
Cabinet Specifications

Height: 1198 mm (47.19 in)

Depth: 1070 mm (42.13 in)

Width: 600 mm (23.62 in)

Weight: 304.92 kg (672.24 lb) machine weight
Electrical
Electrical


Worldwide Compatibility: 200 – 240V



50 Hz or 60 Hz single phase
Maximum system power: 6.4 kVA, 6.3 kW, 21.5
kBTUs/hr
Worldwide Compatibility: 200 – 240V

50 Hz or 60 Hz single phase
Maximum system power: 6.4 kVA, 6.3 kW, 21.5
kBTUs/hr
Environment
Environment

Operating Temperature: 10 C to 27 C (50 F – 85 F)

Relative Humidity:

Allowable: 8% to 85% (non-condensing)

-12 C dew point (10.4 F)

Operating Temperature: 10 C to 27 C (50 F – 85 F)

Relative Humidity:

Allowable: 8% to 85% (non-condensing)

-12 C dew point (10.4 F)
Included Services
Included Services

System Installation

System configuration and optimization
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Solution implementation
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Onsite training and familiarization program
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Hardware and software maintenance support
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24/7 Help Desk Support (1 year)
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System Installation

System configuration and optimization

Solution implementation

Onsite training and familiarization program

Hardware and software maintenance support

24/7 Help Desk Support (1 year)
Social Insight is a pre-integrated, mini-cloud analytics platform that includes all hardware, software & management capabilities
needed to achieve fast time to value and simplicity in deploying and managing social media analytics across your organization.
It is “plug-and-play”, and “point-and-shoot” by design. Social Insight achieves these benefits through built-in expertise.
It is The World’s First Integrated Social Media Analytics Appliance
The World’s First Truly Integrated Social Media Analytics Appliance
Sc2 Corp ® 2013. Social Insight ® 2015. All rights reserved.
3200SI/6400SI 2015