Writing
Measurable Objectives
TCS
Facilitator
Prince O. Teal, Jr.
CEO, TEAL’S
CONSULTANT
SERVICES
TCS-Prince Teal
Writing
Measurable Objectives
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Session Goals
Discuss methods for establishing baseline
data
Collecting baseline data
Understanding expected outcome(s)
Measurable objectives
TCS-Prince Teal
Writing
Measurable Objectives
In order to write an objective that is
measurable, the following must be
considered
 The Institution’s Strategic Plan
 The Institution’s Comprehensive
Development Plan
TCS-Prince Teal
Writing
Measurable Objectives
In order to write an objective that is
measurable, the following must be
considered
 Baseline Data
 Department of Education Priorities
 Department of Education APR
TCS-Prince Teal
Writing
Measurable Objectives
 The Strategic Plan (SP) and
Comprehensive Development Plan (CDP)
establish the need for each Title III
Activity
 Each objective must address and answer
a need addressed in the SP and/or CDP
TCS-Prince Teal
Writing
Measurable Objectives
Baseline data
 In order to write a measurable objective,
you must develop baseline data.
 The baseline data should be established
during the year before the writing of the
application
 The baseline data must be attached to the
need and goals outlined in STP/CDP
section of the application.
TCS-Prince Teal
Writing
Measurable Objectives
At least one objective should
address retention and/or retention
TCS-Prince Teal
Writing
Measurable Objectives
 Measurable objectives always answer the
following
1. How many (Quantitative)
2. How much (Quantitative)
3. How Good (Qualitative)
In other words measurable objectives can
produce Qualitative or Quantitative
outcomes
TCS-Prince Teal
Writing
Measurable Objectives
 Measurable Objectives address the
following :
1. How many (Quantitative)
2. How much (Quantitative)
3. How Good (Qualitative)
4. How effective (Qualitative)
TCS-Prince Teal
Writing
Measurable Objectives
Prior to writing Objectives you must
conduct the following Test:
1. What is the expected outcome?
2. Can the objective be measured?
3. How will you measure the objective?
TCS-Prince Teal
Writing
Measurable Objectives
Does this objective pass the test
To strengthen the University’s sustainability by
increasing annual support from funded grants and
contracts by 5% each year of the five year budget
period
Performance Indicator(s):
1. The number of grant proposals submitted will
increase by 5% each budget period.
2. The number of contracts submitted will increase by
2% each budget period.
TCS-Prince Teal
Writing
Measurable Objectives
Does this objective pass the test
• 1. By September 30, 2017, the student retention rate
will increase by 20% (4% each budget period) from
the base of 55%.
• Performance Indicator(s):
• 1. First year experience program in place by
September 30, 2014.
• 2. Second year experience program in place by
September 30, 2017.
TCS-Prince Teal
Writing
Measurable Objectives
Does this objective pass the test
1. To assure that faculty and students are trained in
developing, teaching, or completing the coursework
successfully in online and hybrid classes by supporting
faculty who are teaching and developing online courses
through Blackboard Vista with technical support and
design support.
Performance Indicator(s):
1.1 At least 8 new faculty members will learn to develop
courses in Blackboard Vista.
TCS-Prince Teal
Writing
Measurable Objectives
What is wrong?
• Performance Indicator(s):
•
• 1.2 At least 8 new faculty members will learn to
develop courses in Blackboard Vista.
•
• 1.3 Post at least 10 new fully online courses.
•
TCS-Prince Teal
Writing
Measurable Objectives
What is wrong?
•
Objective 4: Develop more marketing materials for
both student recruitment and brand development.
• Performance Indicator(s):
4.1 Create a new generation of brand materials
TCS-Prince Teal
Writing
Measurable Objectives
What is wrong?
Objective 1.1 Develop a comprehensive English
Writing and Communication Curriculum.
Performance Indicator(s):
• 1.1 New courses added and existing courses
• enhanced and/or revised
• 1.2 Offer updated transition courses (ENGL 0113,
0123, 1101)
TCS-Prince Teal
Writing
Measurable Objectives
What is wrong?
1.1 Strengthen opportunities for student production
and publication
.
Performance Indicator(s):
• 1.1 Increase computer, software and other resources
available to students in the Writers’ Studio and the
Media Production Studio
TCS-Prince Teal
Writing
Measurable Objectives
What about specific task
1. Task should be written to cover the total five
year period.
2. Don’t simply show that the same task
will be repeated each year.
3. There must be several tasks for each
individual mentioned in the budget.
TCS-Prince Teal