Do You Like to Win?! “How To’s” for planning success with your next Incentive 1. Know the Incentives: Incentive Flyers and Support Guides on yourAvon.com 2. Set your Goals: Aim for the top reward to maximize your pay-off 3. Develop an Action Plan: Specify dates and expected outcomes for each tactic Two ways to Increase Sales: Prospect for New Customers Follow-up with Existing Customers to Increase Order frequency and Order Size Two ways to Increase Order Count: Prospect and Appoint New Downline Members Follow-up with Downline Members to Increase Order frequency and Order size Prospect for New Customers Tools needed for Customer Prospecting: • Business Cards • Brochures Prospect for Downline Members Anytime, Anywhere, Always Ask! Request Referrals from Current Customers Prospecting flyers available on yourAvon.com under Sales Leadership Use Power of 3 Prospect! Prospect! Prospect! Maintain high exposure in Community with Fund-raisers Tools Needed for Downline Prospecting: • Business Cards • Prospecting Flyers Maintain high exposure in Community with Local Fairs/Events Follow-up with previous “no’s” quarterly Advertise w/Name tags, Avon Logo items.. Sample & Demo products. Training and additional information available at the Beauty of Knowledge (BoK) site on yourAvon.com. Avon Advantage on yourAvon.com offers a variety of business and advertising tools. Follow-up with Downline Members to Increase Order Frequency & Order Size Reasons for Sporadic or No Orders… • Phone Calls • E-mails / E-cards • Group Meetings • One-on-One Contact Responses to Obstacles 1. Re-train to “Who Do You Know” List and 48 hr Follow-up Call & Referrals 1. No Customers Re-visit the 2. No Time Representative’s dreams… 2. Review how to blend Customer prospecting into daily routine Tie behavior to Connect with Downline Members who have Sporadic or No Orders… 3. Don’t Know How to Place an Order realization of those dreams! 3. Review on-line ordering process together 4. Too Many Obstacles 4. Partner with Representative to Persevere and Overcome Obstacles. 5. Loss of interest 5. Ask Open-ended Questions to Uncover Root Cause and Refer to Above for Response. Follow-up with Downline Members to Increase Order Frequency & Order Size Responses to Obstacles 1. No Customers 2. No Time 3. Don’t Know How to Place an Order 4. Too Many Obstacles 5. Loss of interest **Beauty of Knowledge [BoK] courses are found on yourAvon.com under Training 1. Reference Appt. Kit for training of “Who Do You Know” List. For referrals, ask friends, family, & people you meet anytime, anywhere. More Brochures = More Customers! Review BOK** courses for additional training: Launching your Business; Marketing your Business; and Growing your eBusiness [for eReprs] 2. Together, re-trace the Representative’s average day and show how to incorporate Customer Prospecting into daily routine. Review BoK** courses: Growing your eBusiness [for eReps]; Sharing the Avon Opportunity. 3. Walk Representative through on-line ordering process. Review BoK** courses for additional training: On-line Orders 4. Partner with Representative to persevere and overcome the 2 most pressing obstacles. Your support, combined with training tools, will strengthen belief window and relationship. Review BoK** courses for additional training: Planning for Success 5. Open-ended questions start with When, What, Why, How and Tell me. Find root cause for Loss of Interest, then respond accordingly with one of the above-suggested, if applicable. Review BoK** course for additional training: Planning for Success Increase Customer Order Size FORTUNE IS IN THE FOLLOW-UP! Bundle Product Regimens – Supports Link Selling Offer Promotions For Customer Loyalty Always Order Samples to use For CrossCategory Selling Demonstrate Products – Focusing on High Ticket Items Meet the Customer’s Needs! Know Customer Birthdays, Anniversaries & Special Occasions Order Daily Needs Products For Impulse Purchases Know your Products -Sell the Benefits Training and additional information available at the Beauty of Knowledge (BoK) site on yourAvon.com. …Therefore, Show your Customer that you value her Business by calling her every campaign. Prospect for Customers and Downline Members anytime, anywhere… Doctors / Dentists Offices Veterinarian’s Offices Car Repair Waiting Rooms Laundromats College Campuses Public Restrooms Library Beauty Parlors / Barber Shops Nail Salons / Spas Tax Preparation Offices Insurance Offices Dry Cleaners Dairy Queen/ Baskin Robbins Bagel Shops Donut Shops / Bakeries Deli’s / Café’s ATM’s / Bank Tellers Day Care / Child Activity Centers Local Malls / Retail Stores Dressing Rooms Temporary Staff Offices Florists Pet Stores Dance Studios Mortgage Offices Office Supply Stores School Admin. Offices Print Shops Fabric Stores Tanning Salons Car Dealerships Vitamin / Health Stores Senior Activity Centers YMCA Emergency Clinics Garage Sales Retirement Homes Model Home Centers Real Estate Agent Offices Convenience Stores Grocery stores Restaurants / Fast Food Drive-thru’s Toll Booth Collectors Video Stores Unemployment offices Banks / Credit Unions Title Companies Pharmacies Bus Stops Movie Theatre Lobbies Jewelry Stores Gyms / Fitness Centers Bowling Alleys Family and Friends Have Business Cards and labeled Brochures and Prospecting flyers with you everywhere you go! Ways to Promote Your Business Always have appropriate prospecting tools and samples and a small note pad. If you’re a Leadership Representative, you want to have Appointment Kits on hand as well. Set a goal for the day, and incorporate the Power of 3 (or more!) into your daily activities. Avon Business Cards. Give them to everyone you meet. Avon Checks/Credit Card. Every time you write a check or use Avon’s credit card, you are advertising your business. Visit yourAvon.com for more information on credit card and Avon Advantage page to order checks. Avon Shopping Bags. Everyone loves the tote and it acts as an advertising tool when you deliver orders. Offer Customer Appreciation Month. Have different “special” offers planned each campaign & tag in brochure. Avon Parties/ Open Houses/Grand Openings. Invite some friends over and ask them to bring a friend, have refreshments, give some free samples and show a few demos. This is a great environment for building strong, loyal customer relationships. Welcome Wagon. Many communities have some form of “Welcome to the Neighborhood” organization. Request to include a What’s New bag in Welcome Packets, incl. a prospecting flyer, sample & special offer coupon for first order. Garage Sales. Browse neighborhood sales – talk with everyone you meet. Festivals, Community Markets, Job Fairs. Check into the cost of getting a booth and setting up at these types of events…. Can be a great way to meet lots of people in one place. Fund-Raisers. Reach new Customers through a fund-raiser. Visit Fund-Raising page on yourAvon.com for details. Follow Up! If no order, place a call to loyal and new potential Customers [with whom you gave prospecting flyer]. A simple reminder and follow-up call will get you more orders!
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