Press Release, 17 March 2016
PREMIERE VISION ISTANBUL: 4th edition
THE UNIQUE SHOW TO ATTEND
The 4rd edition of Première Vision Istanbul will be held on March 23, 24, 25 2016
at CNR Expo.
Bora Aksu, brand ambassador of Première Vision
Istanbul
For the show’s campaign, Première Vision Istanbul is continuing its story of iconic
stars. After Arzu Kaprol for its Istanbul October 2015 edition, Première Vision has
selected the globally recognised and talented Turkish designer Bora Aksu.
“I am so thrilled to be part of Première Vision Istanbul. Première Vision is such an
amazing platform for designers like myself, providing us with the most important
tools to create our vision. So being part of something so crucial and important is
such an honour,” said Bora Aksu.
Bora Aksu received his first acclaim when he graduated from Central St Martin’s
MA in 2002. During his career Aksu has collaborated with other international
brands like Topshop, Nike, Converse, Anthropologie, Absolute, Koton,
Armaggan, Bracher Endem, People Tree and had seven windows at Selfridges.
In 2012 Bora Aksu was asked to join the judging panel of the WGSN Global
Fashion Awards and he also won Designer of the Year at the Elle Style Awards,
Turkey.
Bora Aksu designs the hostess outfits
“The outfit I created represents the perfect balance between hard and soft
contrasts which is part of my design language. I also try to create something that
the woman would feel comfortable but chic at the same time. So having
masculine and feminine elements in the same outfit makes the whole look works
on almost every one.”
Fabrics provided by Akin and Akel. Manufactured by Unlu.
premierevision-istanbul.com
The offer
146 exhibitors present their collections and developments for the spring summer
17 season at Première Vision Istanbul, composed of Turkish companies (80%)
and international ones (20%) from 15 countries: Italy, Germany, Portugal,
France, Austria, Bulgaria, United Kingdom, Romania, Lithuania, Morocco, China,
India, Taiwan and Pakistan. A wide offer to create fashion collection : yarns,
fabrics, designs, accessories, denim, manufacturing, trend bureau.
"For this 4th edition, we enrich the offer and propose a manufacturing sector
welcoming companies specialised in CMT (cut, make, trim) fashion
manufacturing based in Turkey and Morocco. Our goal is to offer the show's
visitors a full-package. During the past months the fashion landscape changed
dramatically due to the uncertainty reigning over the market and the geopolitical
tensions raised in the area. The previous certitudes are now challenged and our
exhibitors & visitors are looking for new creative and inspiring solutions to
overcome the actual situation. We continue our investment in this market; we
have enlarged our international promotion team in Serbia and Jordan in addition
to our network based in Russia, Romania, Bulgaria, Iran and of course in Turkey.
We strongly believe in Istanbul as a hub and the capital of fashion in the Middle
East area." said Philippe Pasquet, Première Vision CEO.
Spring summer 17 fashion info
At Première Vision Istanbul, fashion professionals have access to the knowhow
and expertise in the field of fashion information, prepared exclusively by Première
Vision’s team in Paris:
_The trend forum: a fashion tool at your full disposal [hall 1]
This is a vital stop during the visit, a place where visitors will find all the new
SS17 products selected by the Première Vision fashion team from the exhibitors’
collections.
Take advantage of this clear reading of the offer by market (women’s, men’s,
casual/jeanswear, underwear and evening) to get an instant understanding on
the leading fashion directions for each type of product (tops, pants, women’s
suits, coats, etc.), and even components and accessories to lend that essential
“final touch” to your collections.
_The season’s key colors in king-size format
Available on the sale point, Color Range SS17 Première Vision Fabrics in new
tangible and digital formats
premierevision-istanbul.com
_Let’s talk about fashion / An hour-long, 360°-degree look inside the SS 17
season. A small-scale, intimate session where the Première Vision fashion team
provides an overview of the SS 17 fashion tools.
Each day at 11 am and 3 pm
_Carlin Creative Trend Bureau
Creative Trend Forecasting : the « how to » guide of your next trendy creativity !
Womenswear SS17 Carlin Creative Trend Bureau, expert in strategy and design
consulting to connect brands and industries with future lifestyles, presents key
guidelines for your SS17 womenswear creative developments. Key moods and
style directions from the major Carlin trends: colors, surfaces and prints, key
silhouettes, must have. 23 and 24 March / 1 pm
Première Vision Istanbul
The premium hub for Middle East & Eastern Europe fashion
4rd edition – 23, 24, 25 March 2016
www.premierevision-istanbul.com
Contact
Igor Robinet-Slansky
[email protected] /
T : +33 (0)1 70 38 70 30 / P : +33 (0)6 42 06 31 02
premierevision-istanbul.com