A Public Education Campaign
Led by The Greater Richmond Chamber
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Low fares are AT RISK in Richmond.
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AirTran and JetBlue reducing # of flights.
AirTran and JetBlue not a part of the “consideration
set” when consumers are making purchasing
decisions.
Southwest is coming; will Richmond be a long-term
winner of lower cost air service?
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The arrival of AirTran (2005) and JetBlue (2006) marked a
new era in air travel for Central Virginia. Low cost
carriers SAVE our region’s businesses money.
Businesses and business travelers often purchase last
minute or walk-up fares.
Low-fare airlines also change the booking rules in a
community.
The presence of low-fare airlines increases the appeal
of a region for business and ultimately passenger
traffic.
Lastly, low fares also induce more people to travel TO
the Richmond region for both leisure and business.
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Fill 10 more seats on each AirTran flights to
Atlanta per day to maintain AirTran’s current
service levels.
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Create a market environment that helps
maximize Southwest’s frequency & schedule.
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Develop attitudes that identify low cost
carriers and affordable air travel as a part of
the region’s quality of life.
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In 2001, Richmond had the 3rd most expensive
airfares in the country with fares 40% above the
national average before the arrival of AirTran and
JetBlue.
Now, it has fares nearly 5% below the national
average.
Don’t let Richmond become one of the country’s
most expensive airports again. Keep it that way
by flying on AirTran and JetBlue.
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Airlines have strong brand loyalty.
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Most travelers recognize the benefit from low
cost carriers on RIC ticket pricing.
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There is little awareness about AirTran &
Southwest issue; more dialogue is critical.
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Travelers need to understand that they have a
personal opportunity to be part of the
solution.
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One of the most important issues facing the
economic well-being of Richmond today is keeping
competition between airlines that serve our area.
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We MUST fly AirTran and JetBlue now to ensure
that competition remains in the market and you will
continue to benefit from lower airfares.
Southwest’s plans for serving Richmond will be
impacted by the support that AirTran receives now.
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Fly AirTran and JetBlue
and
YOU
can help ensure lower, competitive airfares for
you and your family
while enhancing the economic well-being of
the region.
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Channel 6
Channel 8
Channel 12
WRVA
RTD: Love is Blue
RTD: Airport Tapping Grant
RTD: Richmond Must Win Southwest
RTD: Use Low Cost Carriers or Lose Them
RTD: Fly Smart
Fly AirTran and JetBlue!
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Visit www.SaveLowFares.com for more information.
Show Your Support:
• Like Save Low Fares Richmond
• Follow @SaveLowFares
• Email [email protected] your thoughts
• Email Southwest and tell them you are excited
they are coming to Richmond
A Public Education Campaign
Led by The Greater Richmond Chamber

