Techniques for Search Success

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
Matt Taylor, Funnelback UK

[email protected]

@mattletaylor

07786 555116
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agenda
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introduction
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introduction
sem
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introduction
sem
techniques important to
us
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introduction
sem
techniques important to
us
let’s take a look
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introduction
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 Professor
David Hawking
 CSIRO
research project
 20 years in development
 Advanced technology
◦ Ranking algorithm
◦ Contextual navigation
◦ Early binding lock/key
◦ Fine Tune algorithm
 Rapid customisation
 Flexible look-and-feel
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sem
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We all know
search…….
…don’t
we?
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
Engage through a curated and intuitive journey

Bring simplicity to chaos
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Provide human sensibilities during the process


Create an emotional bond through search
intimacy
Design must touch every aspect of the UX
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
What about managing the
experience?
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important techniques
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
Gain a true understanding of the problem
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Breaking it down into small ‘chunks’
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Delivering in phases
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Iterative testing throughout
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
Combining our advanced technology
◦ Advanced auto-complete
◦ Query blending of the results set
◦ Fine tune

With advanced design
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To create enviable navigation paths
◦ Faceted navigation
◦ Context aware results
◦ Live and dynamic navigation
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
The biggest challenge is often normalising
results from many systems into one result set
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Is not easy

Is not solved via a big-bang approach

Requires a lot of planning

Requires significant input from the data’s owner
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But…….it can be successful
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Let’s see it in action
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
Matt Taylor, Funnelback UK

[email protected]

@mattletaylor

07786 555116
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