CIT Y OF DELHI'S
Z E R O W A S T E I N I T I AT I V E
PRESENTED BY
S A H I L S A H A J PA L
PRESENTATION
• What is Zero Waste ?
• Aims/Objectives
• Key Messages
• Target Audience
• Zero Waste Projects
• Recommendations
OUTLINE
WHAT IS ZERO WASTE MANAGEMENT
• City of Delhi’s ‘flagship’ waste campaign
That aims to:
“Reduce the amount of waste
That goes to landfill,
Promote waste avoidance
Reuse & Recycling”
Zero waste is a public campaign for Delhi
Rules
(Policy)
Infrastructur
e
Regulation
Low waste
community
by
2018
Economic
Education
Services
Commu
nication
KEY MESSAGES
• Aim to reduce waste and recover
more resources by 3% annually for
next 3 years
• Waste is valuable resource
• Waste has an impact on climate change
and water
AIMS/OBJECTIVE
• To see a reduction in the amount of waste (in tonnes)
sent to landfill (target is 65% resource recovery rate by 2018)
• Encourage people to avoid waste, and to reuse and recycle more
• Awareness of environment waste issues and behavior change on
those issues
TARGET AUDIENCE
• Main Target Audience = Indra Park Extn. Resident
Priority Groups
. Residents
. Offices
. Restaurants
WASTE BEHAVIOR OF TARGET
AUDIENCE
Strong's
Avoid & Reuse
Moderates
Recycle &
Recover
Limited's
Disposal
ZERO WASTE PROJECTS
• 2 Bins will be giving to the Resident
1. Red Bin (Inorganic)
2. Green Bin (Organic)
• Public Announcement to Residents
• E waste recycling
• Hard waste storage program
• Educating Resident on organic and inorganic waste
OVERALL CAMPAIGN EFFECTIVENESS
• Overall campaign success is measured
in week tonnages of waste diverted from
landfill
• Current rate of resource recovery rate in
Delhi
is 33% (target is 67% for 2018)
RECOMMENDATIONS
SPECIAL THANKS
•To
C Srinivasan,
Vellore Zero Waste Program
“Waste is not waste until it is
Wasted”
By – Sahil Sahajpal
Phone no. – 9560013255
Email Id – [email protected]