Leadership Preferences Across Cultures Kristin Moan and Hilde Hetland Are leadership preferences universally endorsed or culturally contingent? Kristin Moan1 and Hilde Hetland2* 1 Educational and psychological services, Norway 2 Department of Psychosocial Science, University of Bergen, Norway *Hilde Hetland, Christiesgate 12, 5015 Bergen, Norway. E-mail: [email protected] Received: 30.01.2012 Accepted: 05.09.2012 Published: 15.12.2012 Abstract In this review we examine the question of whether leadership preferences are universally endorsed or culturally contingent. A systematic search was conducted, using the search engines Psychinfo and ISI Web of Knowledge, and cross-cultural leadership literature published in a five year time span was selected. Though the question of universality of leadership theories has been popular in cross-cultural leadership literature, leadership preferences across cultures have been investigated in few articles published during the years. In all, seven studies were selected for this review from the chosen five year time span. Our investigation of these studies revealed that four studies supported both the notion that leadership preferences are universally endorsed and the view that leadership ideals are culture-specific, whereas three studies more exclusively supported the culture-specific stand. None of the reviewed studies solely supported the universal position. Taken together, the reviewed studies therefore tend to give more support to the notion that leadership preferences are culturally contingent. Strengths and weaknesses of the reviewed studies are discussed and implications for practice and research are provided. Keywords: Leadership, culture, universal, culture-specific, preferences, cross-cultural, implicit leadership, perceptions Introduction parts of the world. An important concern is therefore whether leadership theories tested in one culture is valid in other cultures (Yukl, 2006). In light of globalization, the question is intruding: Are there some ways of leading that people regardless of cultural background consider as good? Or, is a more correct assumption that what people view as good leadership is highly dependent upon culture? The issue of universality/cultural specificity of leadership preferences will be the focus of this paper. To investigate this In line with the growing globalization, research on cross-cultural management has increased as well (Dickson, Den Hartog, & Mitchelson, 2003). Many researchers have investigated whether a certain leadership style is practiced across the globe. Perhaps somewhat surprising, only a limited number have compared how people in different cultures perceive leadership. Most theories on leadership have been developed in western 5 Scandinavian Journal of Organizational Psychology, June 2012 Volume 4, Issue 1 question, we have reviewed cross-cultural leadership research literature to examine what studies from 2003-2008 show in this respect. Our research question is as follows: What does the reviewed literature show concerning the question of whether leadership preferences are universally endorsed or culturally contingent? stresses that ILTs are also influenced by individual values and beliefs. The assessment of traits and behaviours that characterize good leaders shared by a culture is sometimes called a culturally endorsed implicit leadership theory (CLT). Before we discuss the findings of recent cross-cultural leadership research, we will initially address the phenomena of leadership and culture. Culture is a complex phenomenon, challenging to deal with in any research context. How to define culture is a fundamental concern in all cross-cultural research (Holmberg & Akerblom, 2006). One early, influential definition describes culture as: “That complex whole which includes knowledge, belief, art, morals, law, custom, and other capabilities and habits acquired by man as a member of society” (Taylor, 1871 in Adekola & Sergi, 2007, p. 163), A shorter description is “the shared way of life of a group of people” (Berry, 2002, p. 2). Varying in the degree of precision, the essence of most definitions is that culture is a learnt system of values and beliefs shared by the members of a group (Ember & Ember, 2001). Culture Leadership According to Lord and Maher (1991), a prerequisite for being a successful leader is to be perceived as a leader. Perception involves creating and activating schemes and organizing information in cognitive categories. In the context of leadership research, the cognitive categories are often called leadership prototypes (Holmberg & Akerblom, 2006). It is these prototypes, the follower’s perceptions and implicit theories of leadership, that are in focus in the follower-centred approach. Culture - measuring the concept. A central question in cross-cultural research is how culture best can be represented (Leung, 2008). In research settings, some authors claim that the culture construct is not always appropriately applied (Hofstede, 1998 in Dickson et al., 2003). Nevertheless, a good framework is necessary to ensure coherence to the research (Dickson et al., 2003). Hofstede’s way of measuring and classifying cultures along dimensions (Hofstede, 1980) is often said to represent a “major advancement” in this respect (Dickson et al., 2003). His dimension-based approach continues to be a line many researchers follow. Hofstede’s dimensions are used, or, at least referred to, in a major part of the literature on leadership in a cross-cultural perspective. Based on the categorization, expectations and perceptions develop through implicit theories. The implicit theories thus identify the attributes and behaviours that distinguish leaders from non-leaders and effective from ineffective leaders (Holmberg & Akerblom, 2006). Leadership categorization theory (Lord & Maher, 1991) suggests that the better the match between a perceived individual and the leadership concept held by the perceiver, the more likely it is that the perceiver actually ‘sees’ the individual as a leader. Accordingly, the more people perceive someone as a prototypical outstanding leader, the more they should respond positively. Followers who categorize a manager as a prototypical leader are likely to allow him/her to exert leadership influence on them. According to Hofstede, a dimension is an aspect of culture that can be measured relative to other cultures (Hofstede & Hofstede, 2005). Hofstede suggested four central dimensions: power distance (from small to large), collectivism versus individualism, femininity versus masculinity and uncertainty avoidance. Power distance refers to the degree less powerful members accept unequally distributed power in an organiza- Though research in the area is limited, it is commonly believed that due to shared cultural values and beliefs, members of the same cultural group are likely to have similar implicit theories of leadership (ILTs) (Holmberg & Akerblom, 2006). This view is also held by Yukl (2006), who in addition 6 Leadership Preferences Across Cultures Kristin Moan and Hilde Hetland tion. Collectivism/individualism regards the extent individuals are integrated into groups. Concerning the masculinity/femininity dimension, a masculine society is associated with assertiveness, materialism and distinct gender roles, while a society characterized by femininity has more modest and caring values and overlapping gender roles. Uncertainty avoidance indicates the degree people feel comfortable towards uncertainty (Hofstede, 2009). Relationships can be universal in different forms: Simple universal, variform universal, functional universal, variform functional universal and systematic behavioural universal (Lonner, 1980; Bass, 1997; Dickson et al., 2003). Since we focus only on the perception of leadership, the nuances of the term become less important in regard to our investigation. The universality of theories. The distinction between universal and culture-specific phenomena brings us to the question of how theories developed in one part of the world can be tested in other regions. A common criticism is that this design may have difficulties in discovering the phenomena that might be unique to a culture as some culture specifics may not be detected without a thorough knowledge about the actual culture (Dickson et al., 2003). As mentioned, in the field of leadership many theories are developed in western cultures (Yukl, 2006). Several studies concern whether attributes associated with these leadership styles are perceived as contributing to outstanding leadership across cultures (e.g. Den Hartog et al., 1999; Bass, 1997). Without denying that this method can yield important information, one can assume that elements of what people in certain cultures see as good leadership can be neglected through such an approach. This criticism is important especially if leadership ideals to a great degree are cultural contingent. Hofstede is not the only researcher presenting dimensions to assess cultures, however. Kluckhohn and Strodtbeck (1961), Trompenaars and Hampden-Turner (1997), Schwartz (1999), and the GLOBE study with its nine dimensions (House et al., 2004), represent other attempts to measure cultures. There are two main types of cultural studies comparing cultural differences and similarities. A cross-cultural study implies a worldwide investigation, and the results are held to be generalizable to all kinds of societies (Ember & Ember, 2001). Another type of comparative study is the cross-national study, carried out in only a few populations closely related (Berry, 1992). Although few cultural studies are in reality cross-cultural, the two terms are often used interchangeably. Universality and Culture-Specificity In the discussions of universal and culture-specific distinctions, elements unique to a culture are often called emics (Harris, Pike, & Headland, 1990) or culture-specific. Regarding the focus of this review, emics would be the leadership preferences of a cultural group shared by no other cultures. Emics are per definition held to be incomparable across cultures. Etics, on the other hand, refer to universals, things common across cultures (Harris et al., 1990). In our context, etics would be the leadership ideals endorsed in all cultures. As some disagreement prevails concerning the correct use of the terms emic and etic (Dorfman, 2004a), we will in this paper use the words culture-specific and universal. Prior reviews and Research on CrossCultural Leadership Perceptions The research literature on cross-cultural leadership has been reviewed prior to this study in book chapters (e.g. Dorfman, 1996; House, Wright and Aditya; 1997, Aycan, 2008). A central review article by Dickson et al. (2003) described emerging patterns in the research literature on leadership in a crosscultural context. In this article, the authors identified what they called “the beginnings of the decline in the quest for universal leadership principles that apply equivalently across all cultures...” (Dickson et al., 2003, p. 734). We will continue where Dickson and colleagues ended, and review articles published after 2003 and in the following five year span. As none of the former reviews primarily looked at leadership perceptions Dickson and colleagues (2003) point out that the word universal can take on different meanings when applied to leadership. 7 Scandinavian Journal of Organizational Psychology, June 2012 across cultures, this paper aspires to be a supplement to the field specifically addressing this. Volume 4, Issue 1 the results from the GLOBE study nevertheless clearly proved charismatic/transformational leadership to be the leadership dimension containing most attributes found to be universally approved. None of the leadership attributes rejected universally reflected charismatic/transformational leadership (Den Hartog et al., 1999). In this manner the GLOBE results support the view that leadership ideals to a considerable degree are universal. It should be mentioned, however, that Den Hartog et al. (1999) were careful to remark that their proposition of a universally endorsed leadership style does not preclude different enactments across cultures. According to Den Hartog and colleagues (1999), there have not been many studies comparing preferences of leadership across cultures. In fact, Den Hartog et al. (1999) stated: ”To date, a study by Gerstner and Day (1994) is the most widely cited study focusing on cross-cultural comparisons of leadership prototypes” (p. 229). That this widely cited study had a relatively small sample size (8 nationalities and a total of 142 respondents) (Gerstner & Day, 1994), certainly calls for an investigation of more recent studies in the area. In addition, Gerstner and Day (1994) found significant differences in the countries’ prototypes, but did not focus on leadership preferences across cultures. In Gerstner and Day’s study the word prototype indicates the typical leader. It should be noted, however, that prototype sometimes refers to an outstanding leader in other studies (e.g. Brodbeck et al., 2000; Neal, Finlay, Catana and Catana, 2007). Results from the GLOBE study can also reinforce the notion that leadership preferences are culture-specific, however (Dorfman, 2004a; Den Hartog et al., 1999). Culturally endorsed implicit leadership theory (CLT) profiles were created for 10 groupings of cultures. A comparison of the CLT profiles identified specific differences in perceptions of some leadership attributes (e.g. being independent and sensitive) between the countries and between the clusters. The CLT profiles thus demonstrate that some leadership preferences are culturally unique (Dorfman, 2004a). In field of cross-cultural leadership, one particular study stands out and will be briefly outlined below: the GLOBE study (“Global Leadership and Organizational Behavior Effectiveness Research Project Home Page”, 2009). One of the main concerns of this project was the question of universality/ culture-specificity regarding attributes contributing to outstanding leadership. Starting in the 1990s, parts of the GLOBE project are still continuing. Through the GLOBE study, about 170 researchers from a large number of nations have been engaged in the study of leadership in 62 countries. The comprehensiveness of this study is among the reasons why it has been called “one of the most important advances in the cross-cultural leadership field” (Aycan, 2008, p. 220.) Accordingly, we find it appropriate to present some of the results from the GLOBE study. Overall then, lessons drawn from the GLOBE project are that agreement seems to prevail across cultures on several leadership attributes (charismatic/transformational leadership), while other leadership preferences seem to be culturally contingent. Another example of a large-scale study in the field of cross-cultural leadership is Brodbeck et al.’s (2000) investigation of leadership prototypes in 22 European countries. While Den Hartog et al., (1999) tested the hypothesis that leadership preferences are universally endorsed, Brodbeck et al. (2000) tested and found support for the assumption that leadership preferences are culturally contingent. The results of these two studies do not necessarily contradict each other. However, the focuses of the studies are clearly different. As part of the GLOBE project, Den Hartog et al. (1999) tested and found strong support for the hypothesis that “attributes associated with charismatic/transformational leadership will be universally endorsed as contributing to outstanding leadership” (p. 219). Though not all aspects of charismatic/ transformational leadership were found to be universally endorsed (e.g. self-sacrifice), We will now proceed to a discussion of what more recent cross-cultural leadership research literature shows regarding the universality/culture-specificity of leadership ideals. Some overall concerns will be presented, 8 Leadership Preferences Across Cultures Kristin Moan and Hilde Hetland and finally, strengths and weaknesses of the reviewed studies will be discussed. are aware that we have not provided an extensive inclusion of articles and our lack of compliance to the formal criteria for a review paper. To handle the challenges we met while searching for articles, we choose to address the selected studies in depth, rather than to include a large amount of studies. We also discussed our procedure by mail with several authors of similar reviews to make our procedure as optimal as possible. As with all such choices within research procedures, our selection of criteria for inclusion of articles can be questioned. Method The search engines used in this review were Psychinfo and ISI Web of Knowledge. “Leadership” and “culture” were the broadest keywords used. The search resulted in 670 hits, when limited to articles published between 2003 and 2008. Other applied keywords were “cross-cultural“, “crossnational“, “cross-cultural differences“, “culture-specific“, “universal“, “prototypes“, “leadership perception” and “implicit theories“. However, most of the results based on these keywords were covered by the initial search. The number of investigations published was large and the diversity within the literature made the selection of criteria for inclusion of articles a challenge. The literature on cross-cultural leadership research has been reviewed several times. We have chosen to continue where Dickson et al. (2003) ended, as we review articles published in the subsequent five years. In all, seven articles were found suitable for inclusion (see appendix, table 1). The Universality or Culture-Specificity of Preferred Leadership We were interested in research on the universality/culture-specificity of perceived good leadership, but found that many articles exclusively focused on actual leadership behaviours or traits. A principal criterion for inclusion was therefore that the followers’ perspective should be central in the selected studies. When investigating cross-cultural leadership literature, we occasionally found an unclear distinction between actual leadership practices and followers’ preferences. In such cases we investigated the methods used in the studies, and solely chose those studies in which respondents were asked about perceptions. In the initial phase of the review process, many studies appeared relevant to this article. However, using the criteria mentioned above, several studies had to be excluded. Investigating cross-cultural leadership literature published in the selected five-year span, we found the question of universality versus culture-specificity dealt with from several different reference points. Still, leadership preferences across cultures are compared in few studies. A brief presentation of the seven studies included in this review follows, and subsequently, the results of the studies will be discussed. Detailed results and statistical methods in each study will not be provided, as we have chosen to focus on how some of the results contribute to answering our research question. In addition to the use of search engines, the reference lists in the chosen articles were investigated. Some of the authors of the chosen articles were also contacted and consulted concerning our list of literature to ensure that the relevant studies published between 2003 and 2008 were included. Presentation of the Studies from 20032008 Two of the reviewed studies used data from the GLOBE project. Based on Swedish data and GLOBE data, Holmberg and Akerblom (2006) explored implicit leadership theories in Sweden, compared with 61 other countries. Data were obtained from 17,310 (900 Swedish) middle managers through questionnaires. The authors concluded that a notion of a Swedish leadership style is meaningful. We acknowledge the large number of investigations published and found the diversity within the literature a challenge. This made us include articles strictly on perceptions of leadership only to limit the literature to better address the research question. We 9 Scandinavian Journal of Organizational Psychology, June 2012 Also using data from the GLOBE project, Howell et al. (2007) analysed Mexican culture and the perception of outstanding leadership in Mexico. Mexican culturally endorsed leadership theories (CLTs) were held up against the leadership perceptions of the other Latin-American countries as a group, and against the rest of the GLOBE countries as one entity. Literature review, media analysis, interviews, focus groups and questionnaires were used. The quantitative data were gathered from 152 middle managers. The authors identified both traditional and emerging themes characterizing Mexican leadership perceptions. Volume 4, Issue 1 had a total number of 121 respondents, all managers. However, the level of management was not specified. The authors raised questions concerning a common European culture, and suggested that different leadership behaviours should be employed in the three selected countries, as results from the study indicated different leadership preferences in the three samples. Neal and colleagues (2007) investigated leadership preferences in two different regions of the world. The authors compared leadership prototypes of Arab (Omani, Lebanese) and European (Romanian and English) female business students. Quantitative data were obtained from a total number of 425 respondents. The results revealed strong similarities between the Omani and Lebanese women’s leadership perceptions, and thus support the existence of pan-Arab implicit theories. Whereas Holmberg and Akerblom (2006) and Howell et al. (2007) focused on the leadership preferences of a single culture compared to a large number of other countries, Fukushige and Spicer (2007) investigated a single culture’s leadership perceptions in light of an acknowledged leadership theory. More precisely, Fukushige and Spicer (2007) explored leadership preferences in Japan, and considered the suitability of Bass and Avolio’s full-range leadership model in a Japanese context. Both qualitative and quantitative methods were used. The 57 respondents in the quantitative part of study were employees from a range of industries. The results of the study suggest the unsuitability of Bass and Avolio’s leadership model in a Japanese context. In the final study included in this review, Taormina and Selvarajah (2005) investigated how excellence in leadership is perceived in five ASEAN nations: Indonesia, Malaysia, the Philippines, Singapore, and Thailand. Quantitative data were obtained from 289 respondents, employed in private business and government organizations. The results revealed four factors as important in leadership preferences in the ASEAN nations: Consideration for others, progressive stability, strategic thinking and trust in others. The remaining four studies investigated leadership perceptions in a number of cultures, ranging from two to five. Looking at leadership perceptions in Australia and China, Casimir and Waldman (2007) compared the perceived importance of leadership traits for effective low- and high-level leaders in the two cultures. The total number of respondents in the low- and the highlevel sample was 164 for each group. The respondents were white-collar employees from a range of occupations, and data were obtained through questionnaires. The study revealed cultural differences concerning traits that are perceived as important for effective leadership. Categorization of the Results of the Studies from 2003-2008 In contrast to Den Hartog et al. (1999), none of the articles in this review approached the field of cross-cultural leadership with an expectancy to find universal endorsement of leadership preferences. On the contrary, hypotheses and arguments more in line with a culture-specific stand, or a position that clearly favours leadership preferences as both universal and culture-specific, seem to be in majority. Of the reviewed articles, four studies (Holmberg & Akerblom, 2006; Howell et al., 2007; Casimir & Waldman, 2007; Taormina & Selvarajah, 2005) seem to support both the universal and the culture-specific position, whereas three studies (Neal et al., 2007; Littrell & Valentin, 2004; Fukushige & Spicer, 2007), seem to Littrell and Valentin (2004) also exclusively used a quantitative approach in their study. These authors compared leadership preferences in three European countries: Romania, Germany and the UK. The study 10 Leadership Preferences Across Cultures Kristin Moan and Hilde Hetland support the culture specific position. Thus, none of the studies exclusively support the universal position. culturally contingent perception of leadership. Also, being self-protective was by most GLOBE countries seen as inhibiting outstanding leadership, but this leadership attribute had no impact on the Mexican CLT. In addition, paternalism has been identified as important to Mexican leadership perception in prior research and the qualitative GLOBE research (Howell et al., 2007). This result might also indicate a culture-specific leadership preference, as paternalism was not part of the quantitative GLOBE results. Thus, the Mexican study supports the notion that some leadership preferences are universally endorsed, whereas others are culturally contingent. Studies supporting both the universal and the culture-specific position. Holmberg and Akerblom (2006) combined a withincountry analysis with a between-countries analysis. This revealed that important factors from the within-country analysis, but not distinctive for Sweden, all belong to the charismatic/value-based leadership dimension. This result speaks for a universal endorsement of leadership ideals, and supports the finding reported by Den Hartog et al. (1999) - “that several aspects reflecting charismatic/transformational leadership are universally endorsed as contributing to outstanding leadership” (p. 250). Casimir and Waldman’s (2005) study is the third study revealing findings in both universal and culture-specific direction. These authors found a significant difference between Australia and China concerning traits perceived as important for effective leadership. The findings are thus in line with the culture-specific position. On the other hand, Holmberg & Akerblom’s results also point in the other direction, reinforcing that it is meaningful to speak of culture-specific assessments of leadership. Some factors were found to be both important in Sweden and distinctive as contributing to outstanding leadership (e.g. Team-orientation and Participative), and others to be inhibiting to outstanding leadership (Self-protective). These important and distinctive factors were by the authors seen as constituting a culture-specific, Swedish leadership style. In this manner, the results challenge what the authors called a “simplified version of universality” (p. 325). Accordingly, Holmberg and Akerblom’s (2006) study does not exclusively point to any of the extremes, but holds both the universal and the culture-specific position in tension. Unlike Holmberg and Akerblom (2006) and Howell et al. (2007), Casimir and Waldman’s (2007) support for the universal position is not found in specific shared leadership preferences, but in the way high- and low-level leaders are perceived differently. Casimir and Waldman (2007) found a similarity in the way the Australians and the Chinese evaluated some traits as more or less important depending on whether the leader was a high- or a low-level leader. This concord between the two rather different cultures, might speak for a universal agreement regarding the distinction of high- and lowlevel leaders. Including only two countries, however, this study has difficulties in providing evidence for the universal position. Nevertheless, the findings concerning high- and low-level leaders are in line with results from a Dutch study (Den Hartog, 1997 in Den Hartog et al., 1999), and could imply a universal agreement on leadership preferences regarding the distinction between high- and low-level leaders. Casimir and Waldman (2007) concluded that preferred leadership traits are partly determined by “requirements of the leadership role and partly by culturally endorsed interpersonal norms” (p. 56). Hence, Casimir and Waldman’s study (2007) at least supports the culture-specific Another study supporting both positions and also using GLOBE data is Howell et al. (2007). As true for most of the GLOBE countries, charismatic/transformational leadership was endorsed as contributing to outstanding leadership also in Mexico (Howell et al., 2007). Hence, this result supports the notion of universal endorsement of leadership preferences. However, the following findings from the Mexican study support the culture-specific stand. As both participative leadership and human orientation were less important in the Mexican culturally endorsed implicit leadership theory (CLT) compared to all the GLOBE countries, this seems to indicate a 11 Scandinavian Journal of Organizational Psychology, June 2012 position, but also opens for a possible universal agreement on preferences concerning the level of leadership. Volume 4, Issue 1 The results of the study revealed both similarities and differences between Romania, Germany and the UK regarding leadership preferences. Significant differences were observed, however, in nine of twelve factors describing leadership behaviour (at least between two of the countries). The authors therefore concluded that the results overall indicated culturally different preferences for leadership. Accordingly, Littrell and Valentin’s (2004) study can be categorized among the studies that to a greater degree support the culture-specific stand. The last study supporting both the universal and culture-specific direction was conducted by Taormina and Selvarajah (2005). These authors identified four factors (considerations for others, progressive stability, strategic thinking, and trust in others) as important to leadership preferences in the ASEAN nations. Three of the four factors were considered to have distinct ties to Confucian values, typical to Eastern countries (Taormina & Selvarajah, 2005). Accordingly, the results support the culture-specific position. Fukushige and Spicer’s (2007) study also belongs to this group. Based on the results from the study on Japanese leadership preferences, Fukushige and Spicer (2007) questioned the notion that leadership perceptions are universally endorsed. Whereas Bass (1997), among others, has proposed that transformational leadership is perceived as more effective than transactional leadership, regardless of cultural differences, Fukushige and Spicer (2007) demonstrated that this notion is not valid in a Japanese context. For instance, contingent reward, an aspect of transactional leadership, was more appreciated by Japanese followers than some transformational leadership attributes. As transformational leadership is frequently regarded as the closest to a universally endorsed leadership style (Den Hartog, et al., 1999), Fukushige and Spicer’s findings imply a weakening of the notion that leadership preferences are universally endorsed. On the other hand, Taormina and Selvarajah (2005) also pointed out that the results show considerable similarities with the Western dimensions of the classical Ohio State Leadership model. The concord between Eastern and Western preferences hence reinforce the universal position. Accordingly, it seems that the conclusion of Taormina and Selvarajah’s (2005) study is in line with both the culture-specific and universal stand. However, what Taormina and Selvarajah’s (2005) discussion above all illustrates, is that while leadership preferences could be universally endorsed, the values undergirding the preferences might be culture-specific. Studies supporting the culture-specific position. Whereas the studies discussed above focus on both universal and culture-specific aspects of leadership preferences, some studies more exclusively support the notion that leadership preferences are culturally contingent. Fukushige and Spicer (2007) also identified several leadership styles (liberal, trust, punctual, network, protective, and afterfive), not covered by Bass and Avolio’s full range model, but nevertheless specific to Japanese leadership preferences. Fukushige and Spicer’s (2007) study is therefore one of the studies more directly supporting the notion of culture-specificity of preferred leadership. Neal and colleagues (2007) found strong similarities between the Arab women’s view on leadership, compared to the European women’s perception. Their results are therefore believed to reveal an Arab implicit theory of leadership (ILT), and corroborate Abdalla and Al-Homoud’s (2001) identification of an Arab cluster in implicit leadership theory (Neal et al., 2007). Neal et al.’s identification of a specific Arab ILT clearly supports the notion that leadership ideals vary across cultures. Overall Discussion The lack of recent studies primarily supporting the universal position is somewhat surprising, given the considerable evidence that already exists (e.g. Bass, 1997; Den Hartog et al., 1999; House et al. 1997). However, this scarcity might reflect the findings of Dickson et al. (2003): a decline in Littrell and Valentin’s (2004) study also seems to support the culture-specific stand. 12 Leadership Preferences Across Cultures Kristin Moan and Hilde Hetland the quest for simple universals. Still, simple universals are not of the same relevance to studies focusing on leadership perceptions, as these studies do not investigate the enactment of ideas. It is possible, though, that the decline in the quest for simple universals reflects a decline in studies focusing on universals overall. As our review only covers research from the five years after 2003, it is a far too limited period to make a qualified assumption in this regard. for universal endorsement of a specific leadership style can be obtained by small-scale studies when a single or a few cultures’ leadership preferences are compared to an acknowledged leadership style. For instance, the evidence Bass (1997) presented that support transformational leadership as more preferred than transactional leadership across cultures, comes mainly from single country studies (Dickson et al., 2003). Comparing a single culture’s leadership ideals to transformational leadership is also the approach taken by Fukushige and Spicer in their study of Japanese leadership preferences. However, the results obtained in this study are contradictory to the findings of Bass (1997) and the universal endorsement of Bass and Avolio’s leadership model (Fukushige & Spicer, 2007). The review of literature concerning the issue of whether leadership preferences are universally endorsed or culturally contingent, demonstrates that recent studies with this focus, either support both the universal and the culture-specific stand, or solely the culture-specific stand. None of the studies primarily support the universal position. Overall, therefore, the reviewed studies tend to be somewhat more supportive of the culture-specific stand. A reason for this tendency might be found in some confounding factors, however. We will now present three features that seem to be embedded in the studies, and that might be reasons why the reviewed studies tend to be sympathetic towards the culture-specific position. A second tendency disposing the studies to be sympathetic towards the culturespecific position is found in the amount of attention most of the reviewed studies give to the selected countries’ historical and cultural backgrounds in relation to leadership preferences. Some authors extensively link the countries’ history to the leadership preferences of today (e.g. Neal et al. 2007; Taormina & Selvarajah, 2005), and several hypotheses are developed on the basis of an analysis of cultural background. This is perhaps neither surprising nor unreasonable given that the studies are designed to explore certain cultures’ leadership ideals. Along this line, there is an important difference concerning where in the study the cultural analysis is placed. One option is to begin with a cultural analysis, as done in several of the studies, and derive hypotheses concerning leadership from there. A different matter is, however, when leadership preferences of a culture firstly are examined and then seen and explained in light of the culture’s distinct characteristics. It is possible that the first approach makes studies more sensitive to cultural differences than to similarities. The clear tendency to choose the first option might therefore be a reason why the reviewed studies overall tend to support the culture-specific, rather than the universal position. Defence for this procedure can be found, however, in literature advocating the emic tradition (Smith, 2008), as rather specific knowledge of a culture can be decisive in order to design a study that is capable of Firstly, a tendency to support the culturalspecific position is shown in the results, but also in the way the studies are designed. In contrast to Den Hartog et al. (1999), most of the studies in this review investigate a small number of nations. Whenever differences in leadership preferences are found in studies of a limited number of cultures, this indicates that leadership preferences are culturally contingent. On the other hand, if studies including the same number of cultures reveal similarities concerning leadership preferences between the cultures, this can only more vaguely point towards the universal direction. Studies of a much larger number of nations are required in order to support the notion that leadership preferences are universally endorsed in a meaningful manner. Here the GLOBE study, with 62 nations from all regions of the world, is in a unique position compared to most of the recent studies. Apart from identifying similarities between the studied cultures, there is another way in which results from small-scale studies can support the universal position. Evidence 13 Scandinavian Journal of Organizational Psychology, June 2012 noticing leadership preferences unique to a culture. Volume 4, Issue 1 this review included relatively few cultures. Though using GLOBE data, Holmberg & Akerblom (2006) and Howell et al. (2007) focused on a single culture in light of the rest of the GLOBE countries. A clear strength of the studies reviewed is that their focus on few cultures makes them well suited to go in-depth in the leadership preferences of the chosen cultures. Studies including few cultures have the possibility to obtain the thorough knowledge of a culture that can be of great importance in order to register leadership preferences that are unique to that particular culture. Holmberg and Akerblom (2006) comment that a problem related to cross-cultural studies, is that many researchers seem to concentrate on the more evident differences between regions, and that researchers from within the area might be better suited to detect differences that are more distinctive to the region. We may add that researchers focusing on a few cultures might be in a position which allows a more nuanced knowledge of the cultures, and hence, also the leadership preferences. This is obviously important information, especially to practitioners. A final possible reason why the reviewed studies seem to lean somewhat more towards the culture-specific position, concerns the researcher. Van de Vijver and Leung (2000) propose that most of the researchers who carry out cross-cultural studies have an interest in cultural differences from the onset. This is in accordance with Dorfman’s (2004a) description of his own inclinations: “My personal interest in cultural differences predisposes me to think of distinctions, not sameness” (p. 289). If Van de Vijver and Leung (2000) are right, the researcher’s interest in cultural differences may have implications for what the researchers choose to investigate, for how the designs are constructed, and accordingly, for the results that are obtained. Following Van de Vijver and Leung (2000), the researcher’s interest in cultural differences can hence be a reason why we find that the reviewed studies tend to support the culture-specific position. Regarding the position of the researcher, it is also important to keep in mind that the historical and cultural descriptions featured in the studies, represent the researcher’s extractions of the nations’ history and culture. Even though a given framework, for instance Hofstede’s dimensions, is used to measure a certain culture, a considerable amount of additional information on culture and history, drawn from different theorists, is also present in the reviewed studies. The problem of selecting information on cultural background that fits the presence of certain leadership preferences becomes an inevitably issue. In the literature reviewed, there seem to be a lack of account given in this respect, which can be regarded as a weakness. Dickson et al. (2003) claim that the methods of cross-cultural leadership research are advancing. Among the methodological improvements they describe are “more specific delineations of cultural dimensions, the application of cluster analysis to develop statistically supported culture clusters“, and “the use of Hierarchical Linear Modelling to assess cross-level effects in cross-cultural leadership research” (Dickson et al., 2003, p. 757). These improvements could not be confirmed in this review, as apart from the studies using GLOBE data, the use of cluster analysis was not relevant to the reviewed articles, nor was Hierarchical Linear Modelling used in the studies. Strengths and Weaknesses of the Reviewed Studies Concerning the problem of translation, Dickson et al. (2003) anticipated improvements in cross-cultural leadership studies. An adequate translation is important to ensure that identified differences in leadership preferences across cultures are not due to poor translations of questionnaires. In the literature reviewed, most of the studies appear quite thought through in this respect. The authors discuss the issue and give a rather detailed account of their use of back transla- In the following strong and weak points of the reviewed studies are discussed. When the studies are seen in light of our research question, the weaknesses seem to be more evident. Strengths. Apart from the studies using GLOBE data (Holmberg & Akerblom, 2006; Howell et al., 2007), the studies in 14 Leadership Preferences Across Cultures Kristin Moan and Hilde Hetland tion, the use of native speakers to control the meaning of sentences and other means used to pursue measurement equivalence. An exception is Littrell and Valentin (2004), who did not present any information concerning translation. As the issue of measurement equivalence is a well known problem in the field of cross-cultural leadership, inclusion of such information seems to be important. distinction between transformational and transactional leadership. The diversity in measurement concerning both leadership and culture certainly complicates comparisons of results, and illustrates the difficulties studies including only a few cultures face in order to relate to other literature in a valid way. This demonstrates a need for more unified measurements. Weaknesses. The theoretical and methodological progress in the field of crosscultural psychology has been claimed to be slow (Van de Vijver & Leung, 2000). Cross-cultural leadership studies are in their nature complex and methodological weaknesses common to these studies as a group (see Dickson et al., 2003; Yukl, 2006; Leung, 2008), seem to follow the studies in this review as well. Dickson et al. (2003) comment that a weakness in many cross-cultural leadership studies is the reliance on survey as the sole method. Concerning the reviewed studies, we found that four studies exclusively used questionnaires, three studies used both questionnaires and semi-structured interviews, and one study used literature review and media-analyses in addition. The use of questionnaires developed in one part of the world, can, as earlier mentioned, be problematic. To enhance sensitivity towards leadership preferences unique to a culture, we therefore advocate the approach taken by, for instance, Fukushige and Spicer (2007), who developed questionnaires on the basis of interviews, as well as on literature on the given culture. However, when this approach is used in small-scale studies, the problem concerning relating results to other literature is encountered. Inclusion of two sets of questionnaires might be a step towards a possible way to address both the problem of cultural insensitivity and the problem of being unable to relate results to other literature. For instance, one set of questionnaires could be developed with a specific culture in mind, while an additional, standardized instrument could be included, linked to acknowledged theories and measurements. Regardless of the approach chosen in measurement, the researcher ought to consider pros and cons and the purpose of the study carefully. Methodological issues. As mentioned, most of the studies in this review included few cultures or cultures from only one region of the world (e.g. ASEAN). Though this can be seen as a strength, as noted above, results obtained by studies with few cultures might be rather difficult to relate to other literature (Dickson et al., 2003). Even though several studies share the same quest, different variables, measurements, sampling strategies and levels of statistical analyses were used. For instance, the measurement of culture was performed in different ways. Some researchers measured culture themselves (e.g. Fukushige & Spicer, 2007), whereas others used cultural data obtained from others through a variety of methods (e.g. Neal et al., 2007). A unifying element in the field of cross-cultural leadership literature is, however, the rather common use of Hofstede’s dimensions. Though Hofstede’s dimensions are criticized (see Dickson et al., 2003), and perhaps not perfectly suited for all studies, the use of Hofstede’s dimensions may enable the relating of studies to each other. Finally, weaknesses of the material used in this review, concern the studies’ samples. The issue of generalizability from samples to populations can be questioned in some of the studies, as inadequate sampling procedures can threaten the generalizability (Kraemer & Thiemann, 1987). According to Yukl (2006), lack of representative samples from which to generalize about countries, is a common challenge in cross-cultural leadership research. The issue is especially relevant when countries have large regional differ- The way leadership preferences were measured also varied. This diversity can for example be seen in that Neal et al. (2007) measured the perception of leadership using Weber’s ideal types of authority, while Fukushige and Spicer (2007) measured leadership preferences according to Bass and Avolio’s 15 Scandinavian Journal of Organizational Psychology, June 2012 ences (Yukl, 2006). In the reviewed studies, the number of respondents ranged from 22 to 900 per culture. However, samples per culture typically included around 50-100 respondents. The use of small sample sizes can threaten the statistical power of a study (Kraemer & Thiemann, 1987). Volume 4, Issue 1 All the articles in this review belong to the first stream of literature in the sense that culture and nation are used as equivalents. Some authors discuss to a considerable degree the dilemma of using culture and nation as counterparts, and explicitly account for the position they take (e.g. Holmberg and Akerblom, 2006). Howell et al. (2007), for instance, argue that although Mexico is a country with distinct regional cultures, an overall analysis of Mexican society is meaningful due to unifying socioeconomic and political trends in the history of the country. According to Thomas (2002), a common weakness of cross-cultural leadership studies is the reliance on a single organizational level - the middle managers. This also concerns some of the studies in this review, as two studies obtained data from solely middle managers (Holmberg & Akerblom, 2006; Howell et al., 2007). Littrell and Valentin (2004) obtained data from managers, but did not specify from which level. Neal et al. (2007), on the other hand, relied on data from business students, whereas samples used by Casimir and Waldman (2007), Taormina and Selvarajah (2005) and Fukushige and Spicer (2007) seem to be from a variety of employees. Other studies in this review, however, lack a discussion concerning the dilemma of using culture and nation as parallels. Casimir and Waldman (2007), for instance, do not discuss problems concerning nation as a level of analysis. If researchers investigating smaller countries believe that a justification of the use of nation and culture as equivalents is needed, then Casimir and Waldman’s (2007) study, involving the large countries Australia and China, certainly would benefit from a discussion of the issue. Theoretical issues. Several theoretical issues arise when investigating leadership perceptions across cultures. These matters complicate the comparison of cross-cultural studies. Issues concerning the concept of culture become particularly evident. In the literature we found a variation in the assumptions different researchers make regarding the concept of culture (e.g. the issue of whether cultures are stable or prone to change), and especially the degree these presumptions are accounted for. Den Hartog and colleagues (1999) propose that strong and uniform societies are more likely to share leadership prototypes, while a greater variance is expected in heterogeneous societies with multiple subcultures. A discussion of the characteristics of the selected countries and a justification of why a country as one entity is a meaningful level of analysis, seem to be important, as the issue of equivalence between nation and culture is debated. Omitting such a discussion can be a potential weakness of a study. We adopt Holmberg and Akerblom’s (2006) division of literature on cross-cultural research into two different streams: crossnational comparisons and the multicultures approach. Cross-national comparisons have an essentialist understanding of culture, and assume that nationality and culture matter concerning leadership preferences. In this literature, culture is also seen as relatively stable. From the multiple culture perspective, on the other hand, culture is seen as something always being constructed. This stream of literature is critical to country as a meaningful level of cultural analysis and believes that only smaller groups, such as people from the same region, the same company or occupational group, share cultural values in a meaningful way (Holmberg and Akerblom, 2006). The issue of whether cultures are relatively stabile over time or prone to change is another important question in all cultural research. As the issue of cultural change is also widely debated, a discussion of the topic seems to be called for when leadership preferences across cultures are investigated. This especially concerns studies containing cultural data obtained decades ago. Concerning research on Japanese leadership, for instance, Fukushige and Spicer (2007) comment that researchers often refer to cultural data obtained by Hofstede between 1967 and 1973. In the use of such data lies a strong presumption that cultural data from decades ago are still valid today. In the reviewed studies we found that the oldest 16 Leadership Preferences Across Cultures Kristin Moan and Hilde Hetland Limitations cultural data used were collected the 1980s. When data originate from several decades back, we consider it as a weakness if a discussion of cultural change is left out. Limitations of this review first of all concern the challenge of selecting studies that are comparable and suitable to help answering the question of whether leadership preferences are universally endorsed or culturally contingent. Though we have aspired to be consistent in the selection of studies according to the criteria mentioned in the method, the selected studies vary in several other respects (e.g. in the way leadership is measured), making a meaningful comparison challenging. Holmberg and Akerblom (2006), however, represent researchers who carefully present their position concerning change in cultural values: “culturally endorsed leadership ideals, do not change as quickly or dramatically as the proponents of a changing world order would seem to suggest” (p. 308). Contrary to most of the authors in the reviewed literature, Holmberg and Akerblom (2006) are not only explicit on their position in this matter, but also give an account for why they believe cultural leadership ideals are stable over time. Leaving out studies that exclusively focus on actual leadership behaviour can also be criticized, as actual leadership behaviour may reflect what cultural groups perceive as good leadership. However, since this is not necessarily the case, we chose studies that clearly investigated perceptions of leadership. In line with Dickson et al. (2003), we also suggest to follow the advice given by Hofstede and Peterson (2000) to consider any evidence of unusual change within the culture of interest. The advantage of following this advice was seen in the study of Fukushige and Spicer (2007). Due to the recent economic recession in Japan, these authors designed their study in order to be sensitive to changes in cultural values. This precaution might be a reason why Fukushige and Spicer (2007) seem to have detected recent changes in Japanese cultural and leadership values. The discussion concerning the culture concept demonstrates that a clear use of central concepts is complicated, but vital, in order to unify questions concerning cross-cultural leadership into a coherent theoretical advancement. Another limitation might be that this review does not go into depth concerning methodology. Due to limitations in the format, we have chosen only to briefly sum up a few methodological issues in our discussion. Studying whether leadership preferences are universally endorsed or culture-specific is a complicated task. In the literature on cross-culture leadership, we found that the issue is often discussed, but even if the opinions are many, there are few studies of quality in the field. This situation is illustrated in Dorfman’s (2004a) comment that more anecdotal than empirical evidence exist concerning the influence of cultural dimensions on leadership. A last theoretical concern regarding crosscultural leadership research has been stressed by Dorfman (2004b). He emphasizes that in the study of leadership preferences across cultures, it is always important not to ignore individual differences within a culture. Even though a culture’s implicit leadership theory can be detected, one should keep in mind the variance that nevertheless can prevail in that given culture. In the search for similarities and differences concerning leadership preferences across cultures, this perhaps obvious fact should not be left out of sight. This review can possibly be criticized for attempting to investigate the question of universality/culture-specificity regarding leadership preferences by including studies investigating a limited number of cultures. In a strict sense, only comprehensive studies like the GLOBE project, where the same, large spectrum of leadership attributes are investigated in a range of cultures, are truly in position to allow conclusions to be drawn about whether people across cultures have more in common than not. At best, studies of a limited number of cultures can demonstrate whether certain cultures share or 17 Scandinavian Journal of Organizational Psychology, June 2012 have different leadership ideals, or contribute to the investigation of whether a certain leadership style seems to be universally endorsed by exploring the perception of that leadership style in the given culture. In our opinion, the inclusion of studies of a limited number of cultures may be a valid critique of this review. Volume 4, Issue 1 is likely that the GLOBE project will gain a similar position concerning leadership preferences across cultures a long time ahead. Smaller studies may, however, prevent the field of cross-cultural leadership from being dominated by a few mindsets. We feel that though small-scale studies indisputably have their limitations, they still enrich the field. More research conducted by groups of researchers from different nations is also of great interest; as such studies may have a better chance to avoid cultural biases in the research. As the advantages of large-scale studies are significant because they include a large number of cultures from all regions of the world, we hope to see more of this kind of research in the future. To help overcoming the problems of small-scale studies in relating results to other literature, we advocate a thoroughly considered choice of variables and measurements, as well as an incisive careful use of theoretical concepts and research questions. Conclusions and Implications The issue of whether leadership preferences are universally endorsed or culturally contingent is an interesting question in a time characterized by globalization. However, few studies specifically concern leadership preferences across cultures. The studies included in this review support both the notion that leadership preferences are universally endorsed, as well as the view that leadership ideals are culture-specific. Of the seven studies, four studies support both positions, whereas three studies more exclusively support the culture-specific stand. Finally, none of the reviewed studies solely support the universal position. Overall, the reviewed articles therefore tend to provide more evidence supporting the culture-specific stand. However, as most of the reviewed studies include relatively few cultures, the studies have a limited possibility to support the universal stand. It is interesting to notice, though, how the two positions do not necessarily contradict each other. The existence of culture specifics is not the same as rejection of universality, and the existence of universality is not equivalent to not acknowledging differences. Dickson et al. (2003) commented that progress concerning computer technology and internet have enabled researchers in the endeavour to conduct cross-cultural leadership research. Based on this, some researchers state that “the GLOBE project could not have existed a decade earlier” (Dickson et al., 2003, p. 760). Accordingly, we may perhaps anticipate interesting steps forward in the field of cross-cultural leadership research. Practical implications can also be drawn from the findings. The fact that leadership preferences may differ culturally, indicates that providing knowledge and training to expats can be of value. Research on prototypes is important for practice. Lord and Maher (1991) assume that leaders are more likely to be accepted and that leader–follower relationships are more likely to be characterized by trust, motivation and high performance when the congruence between the implicit leadership theories of the persons involved is high. If leadership concepts differ as a function of cultural differences, they can constrain the influence of expatriate managers: in other words, the more leadership concepts differ between managers and subordinates or colleagues, the less influence will be exerted. Finally, also making leaders aware of leadership preferences within their native Research on cross-cultural leadership is known for having several methodological and theoretical challenges. Cross national validation of instruments are important for future research in this area. Multilevel studies and recommended. Moreover, in-depth qualitative studies from different cultural contexts can be of value to the topic of leadership preferences. In this context, the GLOBE study certainly represents an important advancement. The challenges and costs of conducting large-scale cross-cultural studies, is perhaps a reason why Hofstede’s work on cultural dimensions has been a milestone in the field since the 1970’s and 1980’s. 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Peterson (Eds.), The Handbook of cross-cultural management research (pp. 319-332). Los Angeles: Sage. Yukl, G. (1999). An evaluation of conceptual weaknesses in transformational and charismatic leadership theories. Leadership Quarterly, 10(2), 285-305. Yukl, G. A. (2006). Leadership in organizations (6th ed.). Upper Saddle River, N.J.: Pearson Prentice Hall. 21 Scandinavian Journal of Organizational Psychology, June 2012 Volume 4, Issue 1 Appendix Table 1 List of included studies Authors and country Title and description, country, sample Year Journal Holmberg, I., & Akerblom, S. Modelling leadership - Implicit leadership theories in Sweden (Sweden) (Data based on global questionnaires from 17,310 (900 Swedish) middle-managers, quantitative method) 2006 Scandinavian Journal of Management Neal, M., Catana, A comparison of leadership prototypes of Arab G., Finlay, J. L., and European females & Catana, D. (Data based on 425 subjects from the Arab Levant (Lebanon); the Arabian Gulf (Oman); Northwestern Europe (England) and Southeastern Europe (Romania), quantitative method) 2007 International Journal of Cross Cultural Management Casimir, G., & Waldman, D. A. 2007 International Journal of Cross Cultural Management A cross-cultural comparison of the importance of leadership traits for effective low-level and highlevel leaders (Questionnaire data from 84 employees from Australia and 244 employees from China, quantitative method) Taormina, R. J., & Selvarajah, C. Perceptions of leadership excellence in ASEAN nations 2005 Leadership (Data from 289 managers in five ASEAN (Association of South-East Asian Nations) countries: Indonesia, Malaysia, the Philippines, Singapore, and Thailand, quantitative method) Fukushige, A., & Spicer, D. P. Leadership preferences in Japan: an exploratory study (Japanese managers. In fase 1=12 managers, in fase 2=57 managers, both quantitative and qualitative methods used) Littrell, R. F. & Valentin, L. N. Preferred leadership behaviours: Exploratory results from Romania, Germany, and the UK (Questionnaire data from 121 managers from Romania, Germany, and the UK, quantitative method) Howell, J. P., DelaCerda, J., Martinez, S. M., Prieto, L., Bautista, J., Ortiz, J., Dorfman, P., Mendez, M. J. Leadership and culture in Mexico (Data from 152 Mexican managers, literature review, media analysis, interviews, focus groups, questionnaires used in oth quantitative and qualitative method) 22 2007 Leadership & Organization Development Journal 2004 Journal of Management and Development 2007 Journal of world business
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