[Pakistan] Newsletter
Issue 1 > January 2008
Explorer
WORDS BY
Your technology partner
20 years of success &
a clear direction
for the future
Travel Agents Newsletter
PAGE 2
NEWSLINE
Dear Amadeus Valued Customers and Partners,
I take this opportunity to convey my Season's Greetings to the
Amadeus Valued Customers & Partners. In addition to wishing all
of you a very Happy and Prosperous 2008, we were now coming to
the end of 2007. However, before we do that I would like to share the flash back of
2007, since that has been yet again a very memorable year.
The most Delightful Event for 2007 was that as it had been remembered as the 10th
anniversary celebration of the formation of Premier Aviation of Services (Pvt.) Ltd. as
Amadeus Commercial Organization in Pakistan. That was a very significant milestone
for us and we did not want to miss this opportunity to celebrate the growth of success
we have achieved together over those preceding years. In addition we have had the
privilege to celebrate the 20th Anniversary of Amadeus on October 21, 2007, which
marked the 20-year anniversary for the formation of the first official Amadeus Company
(Amadeus Marketing SA). While celebrating the previous achievements, we were also
focused firmly on the future. "20 years of success & a clear direction for the future".
One of the many highlights of the year has been the success achieved by the travel
agency Customers. In a year of severe competition in the country, our growth has been
impressive throughout all regions and segments. The key success factor has been the
focus and continuous drive of sales people and their supporting teams to demonstrate
and deliver superior value to travel agencies across Pakistan.
Amadeus wins three major
awards
José Antonio Tazón, President of
Amadeus, receives WTO Award
for Merit in Business
PAGE 3
Amadeus All Fares
PAGE 4
The World Tourism Organization
(UNWTO/OMT)
Shoulder to Shoulder with Amadeus HDQ, Amadues Customers had the privilege to
receive continued achievements in solution from Amadeus. A few of such major
achievements were:
u Cathay Pacific became the first Asia Pacific Airline to sign for the full
Amadeus Altéa suite.
u Qantas became the first airline to roll-out Altéa Departure Control–Flight
Management
u Easy Jet, Europe's second-largest low-cost airline’s fares and flights will be
made available through Amadeus Ticketless Access. This gives travel agencies
access to easyJet through a solution integrated with the core functions of
Amadeus. The new solution also allows Amadeus travel agencies to provide
their customers with the options a business traveler expects when making, or
changing a booking.
u KLM Royal Dutch Airlines and Kenya Airways adopted Amadeus Altéa
Reservation
Happy New & Prosperous 2008
At Local level:
u Opening of yet another fully functional ACO office in Multan to provide and extend
services to Amadeus Valued Customers in the region
u Further strengthened the ACO Pakistan's Sales in Faisalabad and Sialkot territory
(continued on page#2)
To find out more
visit www.amadeus.com/pk
2 Amadeus Explorer
NEWSLINE
Amadeus wins three major awards at the 2007 WTA in
recognition of its leading role in the travel and tourism
industry
u Amadeus wins the World’s Leading
Travel Technology Provider Award
u Amadeus is repeat winner of the
World’s Leading CRS/GDS System Award
Amadeus wins the World's Leading
Internet Booking Engine Technology
Provider Award for the fourth year in a
row
u
Amadeus has won three prestigious
awards including the World's Leading
Internet Booking Engine Technology
Provider, the World's Leading CRS/GDS
System and the World’s Leading Travel
Technology Provider, at the annual 2007
World Travel Awards ceremony, held on
12th December. It is the fourth year
running that Amadeus has picked up
the award for the World’s Leading
Internet Booking Engine Technology
Provider.
Now in its fourteenth year, the World
Travel Awards continues to acknowledge and celebrate excellence in the
world's travel and tourism industry. As
the most comprehensive travel awards
ceremony, with trophies awarded in all
areas of the industry including travel
technology, votes are cast by travel
professionals in over 160 countries
around the world.
“We are pleased that Amadeus is once
again a winner at the WTA, winning
three awards that recognise us as the
leading global technology provider
during our 20th anniversary year,” said
Edward Ross, Director, Corporate
Marketing, Amadeus. “Once again,
these awards underscore our commitment to the industry and our continued
investment to enable our customers to
better meet the growing needs of
today’s traveller.”
Manon Han, Vice President, World Travel
Awards, said: “Amadeus is once again
recognised for providing differentiated
solutions that benefit travel providers
and travellers alike. It was widely agreed
that Amadeus deserved to come top in
these three important categories.”
(WORDS BY....)
The past 12 months also saw us moving ahead with our vision to provide next
generation travel technology that encourages collaboration amongst all the
players in the Industry.
Although the year recorded considerable growth and an enhancement in the
Market Share in Pakistan, the major contributor to our success has been our
efforts to control our costs through various cost-saving initiatives across the
Organization. As it was unlikely that the industry growth would be sustained
in the long-term. As such, we must continue to be cost-conscious as we enter
into 2008- if we hope to meet your expectations and to continue to offer next
generation technology Solutions.
At the end! I would like thank you for your continued contribution and
commitment to Amadeus. Happy and a successful 2008 to all of you from the
ACO Pakistan team.
With my kind personal regards
H.ZAFAR AHMED
Executive Vice President
José Antonio Tazón,
President of Amadeus,
receives WTO Award for
Merit in Business
The World Tourism Organization, the
United Nations agency for sustainable
tourism and the leading international
organization in the field of tourism, has
awarded José Antonio Tazón, President
and CEO of Amadeus, its Award for Merit
in Business “to recognise his professional
career at the helm of the company, a
leading player in the travel services
distribution industry”. Francesco
Frangialli, Secretary General of the WTO,
handed over the award at an official
event held in the WTO Madrid head
offices on 19 November.
With the award, the WTO and its
Affiliate Members Office “honour Mr.
Tazón’s brilliant track record serving the
global tourism industry and encouraging
other members of the business
community to follow his example”.
José Antonio Tazón joined Amadeus in
1987, during the early days of the
company. Since his appointment as
President and CEO in 1990, Tazón has
steered Amadeus’ development and over
fifteen years he has successfully
positioned the company as one of the
leading technology providers for the
travel industry and a leading global
distribution system (GDS), with
operations in over 215 markets.
Throughout his career, José Antonio
Tazón has been actively involved in the
industry’s principal associations. Notable
memberships include: Exceltur – since
the creation of the Spanish alliance for
excellence in tourism in 2002; the British
Travel Industry’s Hall of Fame; and the
World Travel & Tourism Council (WTTC),
which brings together leading figures
in the global travel and tourism industry.
The Spanish Ministry for Tourism
recently awarded Mr. Tazón the Medal
for Merit in Tourism in the International
category.
Amadeus Explorer 3
Amadeus All Fares
Travel agents today need to be able to offer choice & flexibility to their customers in order to best match
their needs and preferences. As travellers use more & more internet to compare prices and journeys,
and corporations focus on streamlining their costs, accessing multiple content sources comparing prices
in an instant and booking the best available offer become a must for all travel agents.
Find, Compare & Book all fares with Amadeus!
A powerful and intuitive low-fare search engine, Amadeus All Fares
ensures travel agents can quickly & easily find the best deal for their
customers.
Find, Compare & Book
multiple content in one single
display:
> Public fares
> Private fares
> Low cost carriers
> Consolidators*
> Corporate B2B website fares...
* market specific
More choice & flexibility
Faster sales process
Amadeus All Fares is the shopping and
comparison solution fully integrated at the
point of sale in Amadeus Selling Platform.
Agents benefit from a huge choice of fares
and unique search criteria ensuring they
can offer the choice and flexibility that their
customers are looking for, at the best price.
Time-consuming searches across multiple
websites or applications are no longer
needed. Agents can now make use of the
intuitive single screen search to request
content from different sources.
Amadeus All Fares also manages automatic
log-in to business websites from where
agents can instantly access the best
negotiated fares.
Agents can now search and book low fares
from both Amadeus and non-Amadeus
sources. Results are displayed in one single
screen helping the agent to easily compare
the different deals.
Several hundred flight recommendations
can be returned with each search, and a
calendar view ensures even more choice for
those travellers who have flexible dates.
Agents can even further enhance the
customer service that they offer by making
use of the powerful filter criteria within
All Fares - for example, searching within a
defined ‘radius’ around a city/airport,
selecting alternate airports and alternate
dates.
Agencies with both online and offline sales
channels can offer their customers the
same search functionalities and consistent
content.
Results are returned within seconds and
via a single request, thus avoiding multiple
costly searches. Amadeus GDS and non GDS
content can be booked straight away and
the PNR is automatically updated. All billing
information is seamlessly transferred to the
mid and back office.
Details are displayed in one easy-to-read
screen, saving the agent precious time
during the sales process. Rules, fees and
conditions of all fares, irrespective of their
source, are displayed instantly and flight
availability is checked up-front.
Comparison between the different options
is made easy with All Fares. An agent can
quickly propose the best deal for the
customer and, when integrated into Service
Fee Manager*, ensure the most profitable
fare for the agency.
* Amadeus Service Fee Manager can be used for the storage,
calculation and collection of all agent fees
Amadeus Explorer 4
The World Tourism Organization
(UNWTO/OMT)
Search results are displayed in one
single screen:
> Amadeus and non-Amadeus
content can be compared
> & a calendar view offers alternative
dates to find the best available offer
The World Tourism Organization (UNWTO/OMT) is a specialized
agency of the United Nations and the leading international
organization in the field of tourism. It serves as a global forum
for tourism policy issues and a practical source of tourism knowhow.
Key Features:
Search
> Single screen to request search of multiple sources:
- Amadeus public and private fares,
- Non-GDS fares.
> Flexible criteria: within a defined ‘radius’ of specified airport or
city; alternate airports or cities; alternate dates; non-stop flights...
> Agents’ log in and password management to target the fares
from corporate/business websites.
Compare
> Several hundred flight recommendations returned straight away.
> All fares, Amadeus & non-Amadeus, in one screen.
> Calendar view to find the best date combinations.
> Travel Agents’ fees directly displayed (when integrated with
Amadeus Service Fee Manager).
> Fares, availability & conditions in one screen.
> Filter criteria to quickly find the best deal.
UNWTO plays a central and decisive role in promoting the
development of responsible, sustainable and universally
accessible tourism, paying particular attention to the interests
of developing countries.
The Organization encourages the implementation of the Global
Code of Ethics for Tourism, with a view to ensuring that member
countries, tourist destinations and businesses maximize the
positive economic, social and cultural effects of tourism and fully
reap its benefits, while minimizing its negative social and
environmental impacts. Its membership includes 157 countries
and territories and more than 300 Affiliate Members representing
the private sector, educational institutions, tourism associations
and local tourism authorities.
Direct actions that strengthen and support the efforts of National
Tourism Administrations are carried out by UNWTO's regional
representatives (Africa, the Americas, East Asia and the Pacific,
Europe, the Middle East and South Asia) based at the
Headquarters in Madrid.
UNWTO is committed to the United Nations Millennium
Development Goals, geared toward reducing poverty and
fostering sustainable development.
Book
> Amadeus GDS and non-GDS content can be booked seamlessly
and the PNR is automatically updated.
> Booking confirmation automatically sent by the provider’s
website.
> Access to more services at booking time (e.g. when available
‘luggages precheck’ included in total price, allowing the travellers
to save more money).
> Integrated booking flow with non-Amadeus flights that can be
completed from the same intuitive workflow. No need to exit
the All Fares application !
> Smooth integration into the travel agency’s mid and back office
system (amadeus Agency Manager).
Thai Airways Int'l enabled E Ticketing from Islamabad, Mr. Sher
Ali Khan DSM TG, Mr. Nuthit Phukkanasut GMTG, Mr. Mansoor
Akhtar Office Manager Bonds Travel's and Mr. Fareed Rehman of
Amadeus can be seen in the cutover ceremony
Publication Coordinator:
Syed Sohail Ahmed
Your technology partner
Published & Printed by
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Premier Aviation Services (Pvt.) LTD.
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Graphics by : Muhammad Ali Khan : 0321-2217347
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