New England Journal of
Entrepreneurship
Volume 2 | Number 1
Article 5
4-1-1999
The Effects of Cognitive Heuristics on Strategic
Action: Overcoming the Risk Hurdles to First
Move
Mark Simon
Oakland University
Susan M. Houghton
Georgia State University
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Recommended Citation
Simon, Mark and Houghton, Susan M. (1999) "The Effects of Cognitive Heuristics on Strategic Action: Overcoming the Risk Hurdles
to First Move," New England Journal of Entrepreneurship: Vol. 2: No. 1, Article 5.
Available at: http://digitalcommons.sacredheart.edu/neje/vol2/iss1/5
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The effects of cognitive heuristics on strategic action: Overcoming the risk hurdle to first move
Simon, Mark;Houghton, Susan M
Simon and
Houghton:
Effects
of Cognitive Heuristics
on Strategic Action: Overcomi
New England Journal of Entrepreneurship;
Spring
1999;The
2, 1;
ABI/INFORM
Complete
pg. 35
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