Cosmolite by Samsonite
Revival of an Icon: Stronger and Lighter than Ever
Samsonite®, the world’s leading luggage brand for more than 100 years, is thrilled to
revive the iconic, award-winning Cosmolite®, first launched in 2008, still going strong
and better than ever. The inimitable collection boasts ground-breaking design, utilizing
technology that sets new standards in both quality and style. Constructed with the
revolutionary Curv® material, exclusive to Samsonite in the luggage arena, Cosmolite is
still the strongest and lightest Samsonite collection to date. The Spinner 75, one of the
most popular sizes, is an astounding 600 grams – or 18% - lighter, leaving plenty of
room for extra souvenirs or shopping from your holiday abroad.
Made in Europe and developed in-house at Samsonite by the world’s best luggage
engineers and designers, Cosmolite was the first of Samsonite’s luggage collections to
feature the phenomenal Curv material. Curv material is an advanced impact-resistant,
lightweight material, also used in ice hockey skates, shin guard protection and body
armour. The Curv material paired with Samsonite’s patented shell-forming process,
results in luggage made with innovative material widely known for high-energy
absorption and outstanding shock impact performance.
The specially moulded, self-reinforcing Cosmolite design, made to emulate a sea shell,
has inventive raised ridges which guarantee unparalleled strength whilst using fewer
materials resulting in a lighter case and minimising the risk of scratches. By using the
revolutionary Curv material, the Cosmolite collection is uniquely positioned to withstand
the rough baggage handling during many trips ensuring your belongings are protected
and well-stored for the journey.
To date, the award-winning range has sold 1.3M units worldwide and continues to be
bestselling, lightest and strongest Samsonite collection within Europe, with one
Cosmolite sold every 1.5 minutes.
The Cosmolite collection, highly recognizable, fashionable and awarded a red dot best of
the best 2010 design, has numerous features. In keeping with the sophisticated style of
the collection, the cases include large yet light weight integrated wheels, along with a
sleek, protected zipper, an elegant wheel handle and a top and side ergonomic flat carry
handle, all united to ensure dexterous mobility. The ID tag and recessed flat 3-digit
combination lock accepted by TSA provides security and peace of mind whilst travelling
to the US and the fully functional interior with lowered cross ribbons, side pocket and
mesh divider acts as a protecting cocoon for a traveller's treasured possessions.
The cabin size Cosmolite, a feather light 1.8kg, is 20cm cabin size compliant, meaning it
will adhere to the strictest cabin size restrictions – yet still delivers increased volume and
capacity by utilising recessed handles. These attractive features result in a pioneering
suitcase that seamlessly combines Samsonite's unrivalled strength and lightness with
elegance and style.
Available in a variety of models and sizes, including a beauty case and several spinners,
this collection appeals to leisure and business travellers who value durable, lightweight
luggage, sophisticated design and long lasting longevity.
The Cosmolite collection is available in a selection of bright colours: including Emerald
Green and Blue Jeans, alongside the ever popular Silver, Black and Red.
The iconic Cosmolite collection plays a central role in the 2013 advertising campaign,
‘Enjoy Every Second’ with a Samsonite by Your Side. As part of Enjoy Every Second,
we follow travellers on their journeys around the world during ‘that’ travel moment: when
travellers realise that they really are outside their comfort zone and in unfamiliar territory,
full of surprising sights, sounds and smells. The travellers are able to enjoy these
moments, despite any luggage mishaps along the way, like their case falling from the
roof of a bus on the plains of Africa, or getting crushed between two New York cabs,
because Samsonite is there to take care of their belongings. Discover the 90 second edit
of the TV commercial here:
http://youtu.be/CRD7B7K_CBQ
Recommend Retail Price starts at [LOCAL MARKETS TO INSERT]
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For more information please call or email:
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NOTES TO EDITORS:
Samsonite is the world’s leading luggage brand with a heritage dating back over 100 years.
Inspiring travel worldwide, Samsonite enables global travellers to cover miles, create memories
and enjoy every second of their trip with revolutionary travel solutions. Preserving the brand’s
longstanding history of breakthroughs in research and development, Samsonite has embedded
its place at the forefront of the travel world with a number of industry firsts. Showing commitment
to innovation, the unique hard side collections made with the revolutionary Curv® material and
the soft side ranges created with Advanced Hybrid Technology™ (AHT) join a wide spectrum of
business, casual and personal accessory products in upholding Samsonite’s position as a market
leader and trendsetter. Remembering past triumphs but always looking forward by identifying
trends and the continuing evolution of global traveller’s needs, Samsonite maintains a worldwide
vision that continues to enable travellers to travel further, with ever lighter, stronger and more
innovative products at his side.
With Samsonite by your side, nothing should stop you from chasing destinies, discovering new
horizons and exploring the world beyond your imagination.
www.samsonite.com (markets to also insert local Samsonite URL)
www.facebook.com/samsoniteofficial
www.youtube.com/samsoniteeurope
Enjoy Every Second: http://youtu.be/CRD7B7K_CBQ
Samsonite Travel Miles App: http://itunes.apple.com/gb/app/samsonite-travel-mileseurope/id402853695?mt=8 or
https://play.google.com/store/apps/details?id=com.inthepocket.samsonite&hl=en
© 2013 Samsonite IP Holdings S.àr.l.
Samsonite and Cosmolite are registered trademarks of Samsonite IP Holdings S.àr.l.
Curv is a registered trademark of Propex Operating Company, LLC