PREP Workshop #1:
Communicating your Research Story
Presented by: Emily Ng
CME Disclosure Statement
•
•
•
The North Shore LIJ Health System adheres to the ACCME’s new Standards for
Commercial Support. Any individuals in a position to control the content of a CME
activity, including faculty, planners, and managers, are required to disclose all financial
relationships with commercial interests. All identified potential conflicts of interest
are thoroughly vetted by the North Shore-LIJ for fair balance and scientific objectivity
and to ensure appropriateness of patient care recommendations.
Course Director and Course Planner, Kevin Tracey, MD and Tina Chuck, MPH have
nothing to disclose.
Emily Ng has nothing to disclose.
STORIES?? STORYTELLING??
• Storytelling is the conveying of events in words and images
• Stories have been shared in every culture as a means of education,
entertainment, cultural preservation, and instilling moral values
THE BENEFITS OF STORYTELLING
• Storytelling creates context and plants ideas in our heads we can act
on
• Stories help us make sense of the world – they educate, inspire action
and build rapport
FACTS
STORIES
ELEMENTS OF GOOD STORYTELLING
• Concise and compelling
• Evocative imagery and language
• Relatable (know your audience), realistic/truthful,
relevant and purposeful
• A call to action or resolution
PRESENTING YOUR STORY
• Appearance, pose and body language, hands
PRESENTING YOUR STORY
• Focus on the audience; eye contact, work the room
PRESENTING YOUR STORY
• Voice and volume
PRESENTING YOUR STORY
• Speed
PRESENTING YOUR STORY
• Confidence, energy and enthusiasm; show your personality
PRESENTING YOUR STORY
• Appearance, pose and body language, hands
• Focus on the audience; eye contact, work the room
• Voice and volume
• Speed – slow down
• Confidence, energy and enthusiasm; show your personality
World Champion of Public Speaking Craig Valentine:
https://www.youtube.com/watch?v=gAfThre5lv4
TALKING TO THE MEDIA
• A media interview is an opportunity to deliver your story to an
audience – a reporter is a conduit to your audience
• Take control and project confidence
• Develop key messages
• Bridge
• Stay positive, avoid repeating reporter’s
language/negatives
TALKING TO THE MEDIA
• You are a spokesperson for the Feinstein
Institute and health system overall
• Don’t forget to mention your role and
institution – you want to get credit for
your work and perspective
• If the media contacts you,
contact me:
Emily Ng
516-562-2670
[email protected]
TALKING TO THE MEDIA
(IF THERE IS TIME)
https://www.youtube.com/watch?v=kcJreQpVpek
QUESTIONS?
Emily Ng
516-562-2670
[email protected]