A CALL TO ACTION
45 Million Stories. One Mission.
We are all
facing addiction
in some way.
A STAGGERING SITUATION
Every 4 minutes, someone in the
U.S. dies from drug or alcohol
addiction – the equivalent of a jet
crashing every day.
• 20 million Americans are suffering
• 23 million more are in recovery
• 1 in 3 households are personally impacted
…ONLY GROWING IN URGENCY
“We must recognize that addiction
is not a moral failing. It is a
chronic illness that must be
treated with skill, urgency and
compassion.” – US Surgeon
General, Vivek H. Murthy
Upon releasing the November 2016 landmark report:
Facing Addiction In America
ADDICTION’S TOLL ON THE WORKPLACE
Addiction costs the U.S. $442
billion every year – 70% of which
comes directly from lost
productivity in the private sector.
Addiction isn’t just impacting families and
communities, it is impacting the American economy.
A Clear Strategy
1
REBRAND
ADDICTION
2
CREATE THE
“ONE PLACE”
3
LONG TERM
SYSTEMS
CHANGE
1
ADVERTISING
PHYSICAL
TOUCHPOINTS
REBRAND
ADDICTION
Empathy
PSAs
DIGITAL
TOUCHPOINTS
Health Issue
No Shame
PUBLIC
RELATIONS
ENTERTAINMENT
COMMUNITY
SPOKESPEOPLE &
INFLUENCERS
Hope + Health
Action
SOCIAL
MEDIA
TAGGED MEDIA
ADVOCACY
2
Addiction
Resource Hub
CREATE THE
“ONE PLACE”
Mobile
Recovery
Support
Online Risk
Assessment
Tools
24/7
Parent’s
Helpline
Online
Prevention
Games
Parents’ Group
Curricula
Advocacy
Toolkits
Age Appropriate
Conversation Guides
Teen Prevention Series
(e.g. Natural High)
State-by-State
Parity
Monitoring
3
LONG TERM
SYSTEMS
CHANGE
A Roadmap for Facing Addiction
Advocacy
Implement Facing Addiction Action Agenda:
https://www.facingaddiction.org/advocacy-action-agenda
Prevention
Identify and develop more effective, evidence-based programs
Early Intervention
Scale and implement addiction certification program for pediatricians
Support screening, brief intervention, and referral to treatment (SBIRT) research
Treatment &
Recovery
Close 90% treatment gap
Create “gold standard” for addiction health services
Communicate and advocate on behalf of those in recovery
Research
Fund medical research toward addiction vaccine/cure
Our Progress to Date
Launched with a historymaking event on the
National Mall where 45,000
people came together for the “AIDS
Quilt Moment” to fight addiction.
A 1-hour broadcast special,
“The Concert To Face
Addiction” aired 320 times
on PBS Affiliates reaching
71% of US households
.
We coordinated 500 meetings in
Congress on a single day (Oct 5,
2015), which led to July 2016
passage of the Comprehensive
Addiction and Recovery Act
(CARA).
We catalyzed 400+ diverse
organizations reaching more than
28 million people to amplify the
national message and action agenda
Hosted two groundbreaking
educational national “Caucus to
Face Addiction” events at the
2016 Republican National
Convention and Democratic
National Conventions
We partnered with the United
States Surgeon General to launch Facing Addiction In America –
the first-ever Surgeon General’s
Report on Alcohol, Drugs, and
Health on November 17, 2016
Produced a commercial-free
television special, “Listen,”
featuring celebrity talent and the
US Surgeon General, airing
simultaneously across 11
major Viacom networks
We’ve secured hundreds of
millions of media
impressions in less than 18
months.
A BROAD BASE OF SUPPORT
TOGETHER WE CAN
•
•
•
•
Continue to battle negative public attitudes
surrounding individuals suffering from
addiction through national and local
educational efforts.
Develop more effective prevention, early
intervention, and recovery support
programs.
Close the 90% treatment gap among those
suffering.
Fight the discrimination that punishes
even those in recovery from addiction.
WHERE WE GO FROM HERE
Help us build a national
movement to forever change
how we face addiction.
Together, we can save lives –
starting now.