Social Lean Canvas // www.livethedrea.org.nz
Venture title
Purpose
Clearly defined in terms of the social impact that is intended and any financial goals as well as any other key aspects of the vision. This will include the
overarching problem that the venture will solve. This box is not really part of the canvas as it is not part of the business model that needs to be
validated. These (Vision/Goals/Values) need to be in place before starting on the rest of the canvas as they will act as guiding principles for the social
entrepreneur.
Problem
Solution
Unique Value Proposition
Unique Advantage
Customer segments
What are the biggest
problems? Note this includes
specific problems faced by
the customers (in customer
segments) not the
overarching problems that
arise in Vision/Goals/Values
What solution will deliver
the UVP for the different
customer segments?
Key metrics
What key numbers tell you
how the business in doing?
Existing alternatives
How are these problems
currently being solved?
Cost structures
How much will cost to deliver your solution to your
customers?
What single or multiple
value propositions deliver a
solution to the problems
faced by the different
customer segments?
Why will this venture
succeed?
High Level Concept
How will you will reach and
deliver your product/service
to your customers in a
scalable way?
A one-liner explaining what
your org does
Channels
Who do you have to move in
order for this business to
work? This may include:
Users
- Customers
Investors/funders
Volunteers etc.
Early adopters
Who will be first to take up
your product?
Financial sustainability
What is your model for financial sustainability?
1. Traditional Revenue Model - customers
paying for your product/service, ongoing donations etc
2. Funding model - individuals or
organisations contributing capital (also include the ownership structure of the proposed
venture)
Social/Environmental Benefit
Assumptions about what social benefit will result and who the beneficiaries are. Including
defined metrics for how it will be measured. These assumptions will be validated (and
potentially pivoted on) like every other part of the biz model
Social Lean Canvas
Venture title
Purpose
Problem
Solution
Unique Value Proposition
Unique Advantage
High Level Concept
Key metrics
Cost structures
Early adopters
Channels
Existing alternatives
Financial sustainability
Social/Environmental Benefit
Customer segments