Service-Dominant Strategy
Value-in-use
Customer
Experience
Who is the customer?
Interactions
How do we interact
with the customer?
What is the experience
that we want to deliver to
the customer?
Service Ecosystem
Core Services
Focal Organization
What are the
core services?
Enriching Services
What role do we
want to play into the
ecosystem?
What are the
enriching services?
Core Partners
Enriching Partners
Who are the
core partners?
Who are the
enriching partners?
Collaboration Management
Core Relationships
How do we manage our core
relationships?
Enriching Relationships
How do we manage our enriching
relationships?