Career Development
Corporate Sponsorship
Game Plan is a comprehensive student-athlete development
platform that aligns athletic departments, student-athletes and
employers for the good of all.
Corporate sponsors of athletic departments represent many of
the top employers of recent college graduates.
These same employers seek to recruit student-athletes for their
transferable skills into the workforce.
Game Plan has created an innovative marketplace for sponsors
and student-athletes to engage in career networking for
internship and full time job opportunities.
STATE OF THE STATE: RECRUITING
RECENT COLLEGE GRADS
Entry-level
hiring is
expensive
Student-Athletes
are proven to have
transferable skills
for the workforce
Quality of hire is
getting harder to
measure
Candidates are 4x
more likely to
engage with a
known employer
brand
Average recruiting
budget for a
university relations
and recruiting team is
$532,220
Employer branding is
cited as the most vital
part of the recruiting
process
Sources:
National Association of Colleges and Employers Job Outlook 2015 Survey
National Association of Colleges and Employers (NACE) Recruiting Benchmarks Survey.
LinkedIn Global Recruiting Trends 2016
www.wearegameplan.com
SPONSORS ARE EMPLOYERS
The top 50 employers of recent graduates hire
nearly 100,000 students annually…
these employers include many of the largest
college sports brands
www.wearegameplan.com
THE VALUE FOR AN
ATHLETIC DEPARTMENT
Solve corporate
challenges.
Enhance sponsorship
value.
Increase sponsorship
opportunities.
Help student-athletes.
www.wearegameplan.com
ENHANCED VALUE FOR EMPLOYERS
Game Plan helps employers:
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• 
• 
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Create employer brand awareness with student-athletes
throughout their journey.
Recruit student-athletes based on their personality,
academic, athletic and career experiences.
Measure success through comprehensive reporting.
Meet student-athletes where they are.
Effectiveness is increased
and efficiency created
“College is a hard transition for any student – especially for athletes who are
expected to juggle practices, meetings and classes…Through this innovative
relationship with Game Plan, it’s our goal to meet student-athletes where
they are – in an easy-to-access platform that they are already familiar with.”
Wells Fargo's SVP of Hands on Banking
www.wearegameplan.com
HOW IT WORKS
It’s Easy to Get Started…
Join Game Plan
Through direct access link or email, an
employer has access to set up a branded
employer landing page on Game Plan
Add Career Opportunities
Sponsors can add internship and job
opportunities to Game Plan
Start Recruiting
Sponsors can proactively search candidates
based on proven success characteristics
Measure Results
Track progress and report results of recruiting
activity and brand awareness
www.wearegameplan.com
EMPLOYER CANDIDATES
EMPLOYER
CURRENT SPONSOR?
1.  ______________________/__________________________
2.  ______________________/__________________________
3.  ______________________/__________________________
Effectiveness is increased
and efficiency created
4.  ______________________/__________________________
5.  ______________________/__________________________
www.wearegameplan.com
About Game Plan
Game Plan is a comprehensive student-athlete development platform that unifies all the
elements of a rich student-athlete experience and aligns athletic departments, studentathletes, and employers for the good of all.
Pressure, accountability, and a grinding schedule all prepare student-athletes for
greatness in life after sport. Winning athletic departments understand that building a
culture of excellence around student-athlete development is key to helping athletes win
more on and off the field while becoming world-ready candidates for top employers.
In 2008, we set out to help student-athletes become the people they want to be. Since
then, Game Plan has become the leading student-athlete development platform, which is
why over 30,000 student-athletes and 750 administrators use Game Plan at nearly 50
leading colleges and university athletic departments.
We welcome the opportunity to answer any questions you may have, and look forward
to partnering with you to provide a transformative student-athlete experience.
Vin McCaffrey
CEO
252.227.4363 |
[email protected]
www.wearegameplan.com