Consulting Solutions
Growth Strategies
Trust Raddon to Deliver Best-In-Class Financial Services Strategies
with Measurable Results
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Regulatory requirements, digital technologies and increasing competition
are challenging the financial services industry – but for institutions that
adapt and leverage these changes, significant growth opportunities exist.
Raddon helps you drive sustainable growth, improve financial
performance and create loyal customer relationships by creating
strategies tailored to your unique value proposition.
The Raddon Advantage
Raddon consultants offer a unique blend of
strategic foresight, objective intelligence and
extensive industry expertise. Our proprietary
performance analytics tools enable us
to identify your organization’s strengths,
weaknesses and growth potential – resulting
in customized strategies for each area of
strategic focus.
Retail Banking Strategy
The retail banking model is being tested
by complex regulations, changing interest
rates and non-bank competition. Meanwhile,
digital technologies are increasing consumer
demands for anywhere, anytime banking.
Key Insights
Competitive Analysis
Market Area Analysis
Raddon
business research
Market competitor’s
business products,
services, fees and rates
Market Area Analysis:
Your business profiles
relative to regional
and national trends
Performance
Analytics findings
Interviews with key
staff members
Thorough review
and analysis of your
existing product line
Qualification of the
market potential for
loans, business deposits
and business services
Raddon can help you fine-tune your
current plans or deploy a new, end-to-end
integrated retail banking strategy.
We can help you define which markets and
consumer segments are best matched to
your products and services. Leveraging our
comprehensive industry data, we model
the potential number of households and
associated balances for each product. Potential
market share, growth projections and your
competitive landscape are analyzed to provide
a thorough opportunity assessment. These
findings are combined with our proprietary
research, enabling us to create a retail
banking plan that ensures revenue growth,
new customer acquisition and cross-selling
opportunities. We can also create a product
roadmap that includes a full assessment of
your products, including competitive analyses
and a recommended go-forward product line.
The proposed products can be supported with
focus groups facilitated by Raddon.
Business Strategy Recommendations
People
Products
and
Pricing
Small
Business
Banking
Success
Sales
Effectiveness
& Marketing
A Raddon Business Banking Strategy provides a methodical approach to achieving success in this segment.
Target
Market
Strategy
Business Banking Strategy
Market Area Strategy
Business banking plays an important
role in your institution’s growth strategy,
especially as regulations have restricted the
revenue potential of consumer products and
services. Our Business Banking Strategy
solution can help you leverage opportunities
to expand your business client base
while improving personal and employee
relationships at client companies.
Now that consumers are performing many
routine transactions on their mobile devices,
the role of the branch is being redefined. Most
institutions are being challenged to update
their branch strategies for long-term success.
Raddon can determine your optimal number
of branches, locations and branch types.
Market Area Strategy from Raddon will
help you identify the best markets for your
financial institution to offer products and
services. Potential number of households
to acquire and associated balances are
modeled. Potential market share, growth
projections and the competitive landscape
are all synthesized to provide a thorough
opportunity assessment.
We provide a comprehensive roadmap
for acquiring and retaining small business
accounts, prioritizing your best opportunities
for revenue growth. Engagements begin
with an in-depth foundational briefing
on key insights, competitive analysis
and market area analysis of the types
of businesses to target in your market.
Key recommendations are provided for
each critical lever providing an effective
go-to-market strategy. Levers include
people/organizational structure, products,
marketing, sales and analytics.
Leveraging our research data and your financial
information, we can also analyze the efficiency
of current branch locations and provide
guidance on the location of future locations.
This engagement can be conducted
independently or as part of a broader Retail
or Business Banking Strategy engagement.
Product Development Strategy
Retail and small business banking success
is highly dependent on successful
product design and pricing. As a separate
engagement or as part of a Retail Banking
Strategy or Business Banking Strategy
engagement, Raddon can help you identify
and prioritize new product opportunities and
pricing options that will lower your cost of
funds, increase margins and drive value for
your customers and your institution.
Digital Payments Strategy
Digital payments are transforming the
financial services landscape, requiring banks
and credit unions to offer new banking
services and access that meets consumer
expectations. Digital Payments Strategy
includes complete, 360-degree advisory
services addressing your market strategy
for each payment type and channel used by
consumers or small businesses. The result
is a customized digital payments playbook
for your institution that will ensure success
in attracting and retaining customers in the
evolving delivery of financial services.
Research &
Industry
Trends
Reporting &
Dashboard
Creation
Front-line
& Cell Center
Training Plan
Benchmarking
Your
Institution’s
Digital Payments
Playbook
Marketing
Plan
Product &
Channel
Strategy
Rewards
Strategy
Raddon can deliver a Digital Payments Strategy
encompassing all payment types and channels used
by consumers or small businesses. Payment types
include cash, checks, debit/prepaid/credit cards, ACH
and wire transfers. Payment channels include in-person,
person-to-person, online, mobile, digital wallet,
ACH/wire, transfers and lockbox.
Contact Center Strategy
Online and mobile adoption is resulting in
fewer visits to your branches and making
contact center experiences more important
than ever. Outdated contact center
processes can have a negative impact on
customer service, retention and revenue.
Raddon can help you ensure great contact
center experiences by providing a detailed,
prioritized contact center optimization plan.
Our consultants have extensive knowledge
of industry best practices with particular
focus on transforming your contact center
into a marketing and sales center. We
can create a detailed plan to improve call
center operations, enhance processes and
implement new training and development
programs. Best practices, performance
metrics and incentive alignment programs
will also be addressed.
Wealth Management Strategy
If wealth management is an integral line
of business for your institution, we can
work with you to create a comprehensive
strategy to attract and retain affluent
consumers with specialized products
and services. People/organizational
structure, products, marketing, sales
and analytics are each addressed with
detailed recommendations customized
to your financial institution.
Connect With Us
For more information about
Growth Strategies, please contact us
at 800-827-3500 or visit www.raddon.com.
Raddon has been providing
financial institutions with
research-based solutions
since 1983. Since we work
exclusively with financial
institutions, we understand
the industry and can apply
our practical know-how to
the unique challenges and
opportunities financial
institutions face. We
combine best practices
in research and analysis
with consulting and
technology solutions
to help institutions
achieve sustainable
growth and improve
financial performance.
Raddon
701 East 22nd Street
Suite 400
Lombard, IL 60148
800-827-3500
www.raddon.com
© 2016 Fiserv, Inc. or its affiliates. Raddon is a service mark of Fiserv, Inc. or its affiliates.
414-15-28460-COL 04/16