Experience the
growth advantages
of working with a true
manufacturer partner！
Soaring TP-LINK
What does “TP” stand for?
 TP = Trust and Power
 TP-LINK builds trust at every level of our operations, from the day that
we begin a partnership, to the first order, in Research and Development,
to the manufacturing floor and thorough testing, all the way to our
partners abroad and ultimately into the hands of our end-users.
More than a product or brand, TP-LINK is Trust.
 The ‘P’ in TP-LINK stands for the Power of a brand that is built on a
solid foundation of Powerful research and development backed by
reliable, quality manufacturing to bring products to market that people
need at an affordable price. That is the Power of TP-LINK.
The TP-LINK Brand
 Our Vision
To be the No.1 Networking Companies on the globe
(2005~2015 To be the No.3 Networking Companies on the globe)
 Our Mission
 To improve people’s lives by providing excellent networking products
and service for customers
 To enhance our partners’ competitiveness and profitability with high
quality products, excellent service, and low cost
 Market Rank in China
No.1 Market Share Holder in China, Hong Kong, &Macao
Who are we?
 Award-winning global provider of innovative networking products
 Founded in 1996
 Headquarters: Hi-tech Industry Park, Shenzhen, China
 Worldwide Employees (July, 2009): 4500
What do we do?
R&D
Manufacturing
Marketing
Sales
Networking &
Communications
Wireless LAN | ADSL | Routers | Switches | Powerline | IP Camera
Print Server | PoE | Media Converter | Network Adapters
Global Presence
 Products available in more than 100 countries worldwide
 Overseas branch offices (2009) :
Singapore, USA, and Germany
India/Russia/Vietnam (Currently Being Established)
Full SOHO Product Line
Wireless LAN
ADSL
AP
SOHO Router
SOHO Switch
Network Adapter
Powerline
IP Camera
Print Server
Antenna
New Products in 2009 and 2010
Wireless N Extension
Ultimate Wireless N Gigabit
Router with Storage
Wireless N ADSL2+ Router
Wireless Lite N Router &
Adapter
High Power and Outdoors
High Power Access Point
High Power Outdoor CPE
Outdoor Antenna
IP Camera
3G Surveillance Camera
Wireless Surveillance
Camera
Managed Switch
L2 Managed Switch
L3 Managed Switch
SMB Router
VPN Router
New Products in 2009 and 2010
3G Mobile Modem & Router
TL-MR3620
3-Antenna
Atheros,
300Mbps,QSS,USB 2.0
2-Antenna
TL-MR3420
Atheros, 300Mbps,
QSS,USB 2.0
TL-MR3220
1-Antenna
Atheros, 150Mbps,
QSS,USB 2.0
2009 Q4
2010 Q1
Wireless N Gigabit Router
Brand
Model.
Wireless
Ports
USB Port
QSS
Linksys
WRT310N
11n
Gigabit
No
Yes
D-LINK
DIR-660
11n
Gigabit
WCN
Yes
DIR-655
11n
Gigabit
WCN&Storage
Yes
Netgear
WNDR3700
11n
Gigabit
Storage
Yes
TP-LINK
TL-WR1043ND
11n
Gigabit
Storage
Yes
Edimax
BR-6574n
11n
Gigabit
No
Yes
Trendnet
TEW-639GR
11n
Gigabit
No
Yes
Belkin
F5D8235-4
11n
No
No
No
Zyxel
X-550N
11n
Gigabit
No
No
TL-WR1043ND
Wireless N Adapter
TL-WN822N
Atheros, High Gain,
USB, QSS
TL-WN7200N
Atheros, High Power,
USB, QSS
2009 Q4
2010 Q1
High Gain Wireless USB Adapter
TL-WN722G
High Gain Wireless Lite N USB Adapter
,
Atheros, Up to 150Mbps 2.4GHz,
802.11b/g, 4dBi detachable antenna.
TL-WN422G
High Gain Wireless G USB Adapter
Atheros, Up to 54Mbps, 2.4GHz,
802.11b/g, 4dBi detachable antenna.
Why choose high gain adapter?
4dBi detachable antenna, remarkably strengthen signal power of the USB adapter. With
high gain design, the TL-WN722N remains has excellent performance in the long range
and bad environment.
High Gain & High Power Adapter
High Gain
TL-WN422G
54Mbps High-Gain Wireless
USB Adapter
Atheros solution, detachable
antenna
TL-WN822N
High-Gain N USB Adapter
Atheros solution, detachable
antenna
TL-WN722N
High-Gain Lite-N USB Adapter
Atheros solution, detachable
antenna
TL-WN7200N
High-Power Lite-N USB
Adapter
High Power
Atheros solution
Desktop mounting
detachable antenna
Now Shipping
2009 Q4
2010 Q1
Wireless Lite N Products
Why choose Lite N product?
TL-WR741ND
Wireless Lite N Router
TL-WN722N
High Gain Wireless Lite N USB
Adapter
TP-LINK's Lite N Products using AlignTM technology
which is announced by Atheros Communications,
the leading developer of advanced semiconductor
TL-WR740N
Wireless Lite N Router
TL-WN721N\TL-WN727N
Wireless Lite N USB Adapter
system solutions for wireless and wired
communications. It enables a new class of Wi-Fi®
devices to deliver the wireless performance up to
150Mbps, 9x the speed and 4x the range of
tradional wireless G products. Bordering on 11N
TL-WA701ND
Wireless Lite N Access Point
and surpassing 11G, Lite N producr is the ideal
upgrade for user for looking for a cost effective
solution.
Desktop Switch
Now Shipping
Benefits
TL-SG1005D
TL-SG1008D
5 10/100/1000M RJ45
ports, Green Ethernet
Technology, plastic case
8 10/100/1000M RJ45
ports, Green Ethernet
Technology, plastic case
When there are different requirements
in one household; you need to work,
your children want to play on their
console and it might become difficult to
operate with just one PC. If you are
facing this situation and you are
looking for a way to connect up several
TL-SF1005D
TL-SF1008D
5 10/100/1000M RJ45
ports, Green Ethernet
Technology, plastic case
5 10/100/1000M RJ45
ports, Green Ethernet
Technology, plastic case
PCs you might also look into switching.
A switch controls the way your network
is being used when there is more than
one user connected to a network. You
can all be enjoying the same connection
at any one time whether it be work or
play.
TL-SF1016D
5 10/100/1000M RJ45
ports, Green Ethernet
Technology, plastic case
How TP-LINK's Green Technology Woks?
Incorporates the following two primary features to reduce power consumption:
 Power down Idle Ports
 Power Budget According to Cable Length
TP-Link Green Switch:
TL-SF1008D
TL-SF1016D
TL-SG1005D
TL-SG1008D
TL-SG1008
TL-SF1016
TL-SF1024
Low Power
Consumption Switch:
TL-SG1016
TL-SG1024
Surveillance Camera
TL-SC3000
Wired
- 3GPP Support
- Hybrid Digital/Analog
Output
- 16-channel monitoring
- Motion detection
TL-SC3130
TL-SC3170
TL-SC4130
- Dual Stream
- 3GPP Support
- 2-way Audio
- Motion Detection
- IR LightingSupport
- Dual Stream
- 3GPP Support
- 2-way Audio
- Motion Detection
- Pan/Tilt Support
- Dual Stream
- 3GPP Support
- 2-way Audio
- Motion Detection
2009 Q4
2010 Q1
TL-SC3130G
Wireless
- 54Mbps Wireless G
- Dual Stream
- 3GPP Support
- 2-way Audio
- Motion Detection
Now Shipping
Wireless Surveillance Camera
 Wireless Connectivity offers greater installation exibility
 Supports 2-Way Audio, attaching a speaker to the
Audio port will allow users to listen and talk remotely as
though they were face-to-face.
 Transmits MPEG-4 and MJPEG streams
simultaneously. Bandwidth-effcient MPEG-4 video is
good for recording and remote viewing, while high bit
rate MJPEG video adapts to local monitoring.
 3GPP (3rd Generation Partnership Project) offers a
flexible and convenient way to remotely monitor a home
or o ce from anywhere within a 3G enabled mobile
phone's 3G/GPRS service area.
TL-SC3130G
Comparison
Powerline Ethernet Adapter
200Mbps
85Mbps
TL-PA201
TL-PA201 V2.0
200Mbps
AU, EU, UK, US
Wall-Plugged
200Mbps
AU, EU, UK, US
Wall-Plugged
New Design
TL-PA101
TL-PA101 V2.0
85Mbps
AU, EU, UK, US
Wall-Plugged
85Mbps
AU, EU, UK, US
Wall-Plugged
New Design
Now Shipping
2009 Q4
TL-WPA201N
200Mbps
300M Wireless N
Pwerline AV Router
2010
New Housing
Brand
Model
Size(mm)
TP-LINK
TL-WN727N 3.0
69*21*9.5
Edimax
EW-7711UMn
61*20.5*10
Remark
TL-WN727N 3.0
With WPS
Button
(69*21*9.5mm)
New Housing Plan for
2010
Edimax
EW-7711UTn
40*16*7
D-Link
DWA-125
88*28*12
ZyXEL
NWD-270N
59*24*13
Level one
WUA-0603
54.8*21.4*7.8
Without WPS
Button
Market Rank in China
 No.1 Market Share Holder in China, Hong Kong, & Macao
 No.1 in SOHO networking in China since 2004
 2008 Sales Revenue:
- 1.5 times that of D-link
- 4.7 times that of Netgear
International Recognition
 Over 80 awards from 60 different media outlets in 2007&2008
To see more awards please visit:
http://www.tp-link.com/company/awards.asp
Successful Cases
 2008 Beijing Olympics Stadium – Bird’s Nest
Usage:
Ticket system and
Audience statistics system
Products:
Fast Ethernet Switch
Quantity: 200 PCS
R&D Power
 First-class R&D team
 450 R&D engineers, most of them from first-class universities
 Core R&D team members have 8 or more years experience
 150 testing engineers
 R&D Investments: more than 8% of annual sales revenue
Well-equipped R&D Laboratories
 6 System Test Laboratories
Wi-Fi LAB | WHQL | xDSL Test LAB | Compatibility Test LAB | SI LAB |
User Environment Simulation LAB
 7 EMC & Safety Laboratories
Anechoic Chamber | Shielding LAB | Temperature & Humidity LAB |
ESD LAB | Safety LAB | Aging LAB | Surge LAB
R&D Focus
 Hardware
Complete signal integrity and electromagnetic compatibility analysis
 Software
Complete control of firmware source codes
 Complete Product
TP-LINK tests completed products based on long duration degradation
in all environments
All-around Technical Support
• FAQ Guide
• Quick Respond to Email Questions
• Five Support Center in the world(will add more):
Headquarters Center
American/Canadian Center
Australian/New Zealander Center
Singapore Center
German/Austrian/Swiss
• 24 hours a day, 7 days a week call center support
• Business trip of engineers for special issues
World-class Chipset Partners
 Strategic partnership with key chipset partners worldwide:
 Newest product R&D information
 Fast response for bids
Factory Power
 48 SMT lines with 106 Automatic SMT machines
We have two factories of our own (2009):
 Location: Shenzhen, China
 Area: 48, 000 square meters
 Production employees: 3200
Production Capacity
 Annual Capacity
40 million units

Daily Output
Wireless Products
48, 000 PCS
ADSL
32, 000 PCS
Routers
26, 000 PCS
Switches
25, 000 PCS
NIC (Network Interface Card)
28, 000 PCS
A wealth of Management Experience
 Taiwan’s Smart Production Management System
 Corporation Quality System
ISO9001- 2000: Issued by SGS United Kingdom LTD.
 Powered by Oracle ERP System
Quality Control Management System
Strict Quality Control
 22 quality control points
(5 quality control points for the SMT section)
 RMA < 1%
TP-LINK Manufacturing Campus
 Location: Guang Ming Industrial Park, Shenzhen, China
 Floor Space: 131,700 square meters
 To be finished: December, 2010
TP-LINK Power
 True manufacturer
 Best quality control
 Quick response and fast delivery (within 7 working days)
 Original developer
 Complete control of firmware source code
 En Masse production uniformity and performance stability
TP-LINK Reliability
 Honest Enterprise
To act as what we promised
 Maintain focus and sustainable development
Focus on networking industry and maintain the sustained growth
 The Reliable Choice
To be the reliable choice for both endusers and partners
Best Quality/Price
 Best quality/Price is TP-LINK’s core competitiveness
“Price may be the deciding factor for many new customers, but TP-LINK
Innovation, reliability and service keeps them loyal year after year”
 RMA < 1%
 Larger sales volume
 Best operation cost control
Distributor Support
 Dedicated account managers and product engineers
 Technical training
 Sales and marketing tools
 Fast response to bids
 Technical Support
Continued Growth
 Investment Growth
 Dedicated sales and engineering resources
 R&D Investments: more than 8% of annual sales revenue
 New Manufacturing Campus soon to be completed
 Market share growth
 Fast growth at an average speed of 204.7% over the past 4 years
 Best quality/price increases your market share quickly and easily
 Mutual growth with Channel Partners
TP-LINK On-the-Go
 China: No.1 since 2004
 Hong Kong & Macao: No.1 Since 2007
 Lebanon: No.1 Since 2008
 Brazil, Thailand, Hungary, Poland, Peru: Top 3 Since 2008
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