http://www.casesladder.com
Sponsor Prize Kit
CONTENTS
Overview
Benefits
Signup
What is Case’s Ladder
Ladders
Tournaments
Site Layout
Site Features
Demographics
Site Traffic
PAGE
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4
5
6
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OVERVIEW
Becoming a prize sponsor on Case’s Ladder is a tremendous opportunity to expose your product or service
to a large highly targeted audience. Case’s Ladder currently receives 715,000 unique visitors each month
and has over 1,250,000 registered users. Moreover, our users are hard core gamers who play and buy more
games and hardware than just about anyone else. For only a small donation in product you are able to
reach, promote and brand your product to one of the largest gaming communities on the net.
Your product will used as part of the Case’s Ladder LadderBux area. LadderBux is a Case’s Ladder
currency. Players gain LadderBux by playing in matches and winning tournaments. They can then redeem
these LadderBux for prizes in redemption center. Any person on the site can look over the available prizes
in the LadderBux prize area.
Generally the most skilled players on Case’s Ladder have the most LadderBux. These players are the best
at their game and have considerable influence among their peers. When a player redeems their LadderBux
for a certain prize it is noted for all players to see. This means your product gets into the hands of the most
influential group of players on the net.
Read on to see the full features and benefits you will receive for being a Case’s Ladder Prize Sponsor. If
you aren’t familiar with how Case’s Ladder works we have also included several sections detailing what
Case’s Ladder is and how our site works. Finally we have included our latest demographic and site traffic
information.
Make the smart choice and become a Case’s Ladder Sponsor today.
BENEFITS
There are numerous advantages to being a Case’s Ladder Prize Sponsor. We make sure your product is
exposed to our entire userbase. This results in tremendous promotion and branding effects. You will be
included in our Case’s Ladder newsletter, your logo will be displayed on the LadderBux homepage and
your product will have an entire page devoted to promoting it.
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Inclusion in Case’s Ladder Newsletter: For each month you donate product you will be
included in the Case’s Ladder newsletter. This newsletter goes out once per month to over 250,000
Case’s Ladder members. Each of these members have elected to receive the newsletter and read over
it in great detail. You would have a special section devoted as a prize sponsors. Your company name
would be displayed and you can place one to two sentences of text along side of it. The following is an
example of what this would look like.
"THE LADDER" - Issue 10, Volume 1
Newsletter of Case's Ladder
"The largest multiplayer gaming league on the planet."
http://www.casesladder.com
Table of Contents - October 1999
1 -- WHAT’S NEW AT THE LADDER
2 -- FROM THE FRONT LINES
3 -- ASK ABI
4 -- PREMIUM MEMBERSHIP
5 -- TOURNAMENT UPDATE
6 – NEW PRIZE SPONSORS
7 -- TECHNOLOGY NEWS
8 -- VOTE AND SPEAK OUT
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1- WHAT’S NEW AT THE LADDER.
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NEW STATISTICS!
You asked for it and you got it. Case’s Ladder is now providing four new statistics for your
pleasure. The latest statistics include the record of your last ten games played, last 50 games
played, last opponent played, and how many games you have played in the last week. Be on the
lookout for even more new stats in the upcoming month!
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6 – NEW PRIZE SPONSORS
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Case’s Ladder is proud to recognize several new prize sponsors. These companies have
donated some incredible products for the LadderBux area. Show your support for Case’s Ladder
by purchasing products from these sponsors the next time you buy your gaming gear!
INTERPLAY: Now Available! FreeSpace 2 is sure to knock you off your feet with heart-pounding
dogfights and visual effects.
LOGITECH: The WingMan combines a award-winning handle design with the killer features
you’re looking for in a joystick.
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120x60 Image on LadderBux homepage: A company logo or image of your choice would be
listed in rotation on the main LadderBux homepage. This page is one of the higher visited areas on our
site as users are constantly looking over the available prizes in the LadderBux area.
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Initial Product listing: Your product will be listed in the LadderBux Prize area. This includes a
one paragraph description in the Prize area as shown below.
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Detailed Product listing: In addition you will receive a full one page product listing when a user
clicks on your product. This can include a product description, platform availability, pricing, key
features, system requirements and images.
PRIZE SPONSOR SIGNUP INSTRUCTIONS
As you can see there are many benefits to becoming a Case’s Ladder Prize Sponsor. To become one today
simply go to the following url.
http://www.casesladder.com/bux/sponsor.html
If you would like to learn more about Case’s Ladder and our demographics/site traffic read on.
WHAT IS CASE’S LADDER?
At the heart of the online gaming movement is the core desire to play against other human beings. Many
players though are not content to simply play against others. They want to compete. They desire full blown
leagues where they can see how they rank against the best players in the world.
Case's Ladder provides the most advanced leagues in the world for online gamers. We have leagues setup
for hundreds of different games which can be played over the Internet. We have developed unique
partnerships with major online gaming services and game developers to provide leagues for their games.
From a user’s perspective, a person will play in a match over the Internet using various methods available
to them. When a winner has been decided they will come to the Case’s Ladder site and post their match
results. Alternatively, we are working with many game developers to make this process automatic. Their
rankings are then automatically updated on our web site. Players can see their rank rise and fall, find out
who has the most wins or losses, highest skill rating, hot players, cold players, best win percentage and
much more. The appeal of the Case’s Ladder leagues is amazing and has attracted the best players in the
world.
Case’s Ladder currently offers two types of leagues: Ladders and Tournaments.
LADDERS
A ladder is an ongoing method of ranking players who are competing in a game. There is no end to a ladder
and it can run for the life of the game as the rankings are constantly changing. It is called a ladder because
it operates on the principle of rank or rungs. Your ranking/rung on the ladder indicates how good you are
as compared to the other players. When you sign up you start at the bottom of the ladder. Your goal is to
climb the ladder to the #1 spot.
Up, up and away!
When you beat someone you move up half the distance between their rank and yours. So if you were at the
100 rank and beat the #1 player, you move to 50. All players ranked 50-99 slide down one rung to make
room for you.
Down we go.
What happens if you lose? Your rank remains the same. You lose rungs on the Ladder when other players
jump ahead of you, forcing you down. The only exception comes when you lose to the person directly
beneath you. In this case you switch spots.
The following is an example of a sample Ladder standings.
TOURNAMENTS
Tournaments are different from ladders in that they have a definite beginning and end. The length and
duration of a tournament will depend upon the format and how many people are in it. Tournaments can be
run over a long period of time or be finished in one day.
Many companies wish to hold massive tournaments to be used for promotional activities when a game
launches. A large tournament may attract anywhere from 1,000 to 100,000 people who wish to participate
based on the prizes and the game’s popularity.
Another key feature of Case’s Ladder tournaments is that individual players can start and run their own
min-tournaments. A user can choose to run his own tournament at any time. They can choose the number
of participants, the format and how long it will take. Throughout the life of a game there will be numerous
small tournaments going which are run and administered by the players themselves.
The following is an example of the standings for a tournament.
SITE LAYOUT
The home page is our entrance portal for new visitors. From here a person can sign up,
view some of the different leagues or find out more information about our site.
Once a user has chosen the game they want to compete in they are brought to the main
league page. We have a main league page for each game we support.
SITE FEATURES
Ladder
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Single and Team: Users can compete head to head or in team ladders.
Dynamic Standings: Standings are generated on the fly instantly when a loss is reported.
Statistics: Daily, Weekly and Monthly statistics on Rank, Win-loss record, Glicko rating, Win %,
Days idle, Win-loss streaks, Average rank played, % Games played against higher ranked players,
LadderBux, Highest rank achieved, Highest glicko rating achieved, Highest streak achieved.
Find Player: Quickly find the rank and statistics on any player.
Formal Challenge: Challenge a specific user for a match.
Player News: Find out who's being penalized and any name changes.
Matches Played: Find a summary of all matches played today or in past days.
Search Matches: Find the 7 day match history and news for any player.
Match Comments: Enter in comments for any match played for all to see.
Hall of Fame: Detailed historical statistics of the best players of all time.
Tournaments
 Massive Tournaments: Ladder rankings can be used to seed massive tournaments.
 User Run Tournaments: Individual users can run and host tournaments.
 Automatic Updates: All that is necessary is for the players to report their losses.
 Flexibility: Different tournament formats, rules, number of entrants are all possible.
Community
 Forums: Messaging areas where our members can share strategies, rants, and more.
 Case’s News: The latest announcements as posted by our staff members.
 Gaming News: Gaming news, reviews, previews and demos.
 Voting Booth: Online voting booth that allows users to voice their input.
 Gaming Links: Comprehensive list of gaming sites we recommend.
 Newsletter: Monthly mailing detailing what is going on at Case’s Ladder.
 Chat: Shoot the breeze with other Ladder members in our chat area.
DEMOGRAPHICS
65% of Case’s Ladder users have bought a product or service over the Internet.
Age
51 >
4%
36-50
18%
< 12
3%
29-35
18%
Gender
13-17
21%
Female
21%
18-22
18%
Male
79%
23-28
18%
Household Income
Marital Status
Other
9%
Married
33%
Over $100,000
13%
Under $25,000
24%
$75,000100,000
11%
Single
58%
$50,00075,000
21%
$25,00050,000
31%
SITE TRAFFIC
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Statistics are derived from Wusage 6.0 analysis software using our internal log files.
Wusage
http://www.boutell.com/wusage/

Our site traffic terminology and methodology for calculation is based on current
Internet Advertising Bureau standards.
Internet Advertising Bureau
http://www.iab.net
September 1999
Total Members:
1,172,320
Total Page Views:
21,470,000
Unique Visitors:
715,000