TALLINN MARKETING WEEK
Game. Start. Marketing. Victory.
20 May 2015, Tallink ship Victoria, at 1:00 p.m., duration 2 h
At the practical seminar, international and domestic presenters share their experience about
marketing opportunities in digital channels and gamfication.
Integrated digital platforms are very important in marketing and communication because they offer
smaller companies an opportunity to participate. However, recent focus has been on learning from
game makers about how to create unbelievable commitment. More and more companies are using
gamification to improve brand awareness, tie consumers more closely to the organisation and
connect them to their product or service. Marketing using this method is an ideal way to build client
commitment and loyalty.
At the seminar, we will find answers to the following questions: What is gamification and the best
practices? How to use game principles in marketing? How to tie clients more closely to your brand?
How to grow loyalty? How to improve sales using various digital media solutions? What are the
errors and lessons when using these practices?
Presenters:
• Joonas Virtanen, Rovio, Angry Birds Transformers and Angry Birds Go marketing manager (FIN)
• Anssi Suominen, Coalition Rewards, Nordic and Baltic Business Development Vice President (FIN)
• Diana Veigel, Statoil Fuel & Retail, marketing manager
• Hedvig Evert, Embassy of Education, manager
The seminar will be held in Estonian and English.
Ticket price:
During the discount period from 30 March 2015 to 30 April 2015, a ticket costs 59 euro. The full
price of 79 euro applies from 1 May 2015.
Buy several seminars at once because every fifth seminar is free! A Club One client card also gives
10% off on single tickets.
Only one discount is valid at a time, i.e. either Club One or every fifth ticket.
Additional information:
The Piletilevi ticket is exchanged for a boarding card that ensures access on board the ship.
Boarding cards are issued on the second floor of D-terminal at the cashier point with the text
“Marketing Week” displayed on the screen.
The issuing of boarding cards starts one hour before the beginning of each seminar.
The issuing of boarding cards ends 15 minutes before the beginning of the seminar.
You can board the ship with your boarding card through the Stockholm gates on the third floor of Dterminal.