13 – 29 January 2017
Tata Steel Chess Tournament
“Why I want to play in the
Tata Steel Chess Tournament? Because
I love the city of Wijk aan Zee and the
way the tournament is organised.”
Magnus Carlsen – Current world champion
and 5 time Winner of the Tata Steel Chess
Tournament
“It's an honor to play in Wijk aan Zee. Every
player wants to win it at least once in his
life – Anish Giri, best Dutch chess player
and No. 6 in the world.
“What makes this chess tournament
unique, is the ability for amateur
chess players to be in the same space
where the professionals play”
“Each year the tournament
attracts more than 200,000
unique Online visitors to
watch the live commentary
and the video reports.”
“More than 2000 chess players
come every year to Wijk aan Zee
to compete for the amateur titles.”
Chess playing celebrities
Chess Sports facts & figures
NETHERLANDS
Chess players make 40% more
purchases in the categories of travel,
online shopping, luxury cars and
alcoholic A-brand drinks.
2.000.000 can play chess
200.000 play chess regularly
20.000 chess members of the KNSB
Chess players worldwide
90% male 10% female
70% of all adult humans in the
world at any given time have played
chess
73%
Higher Professionals – or
University educated
WORLDWIDE
6m in England
16m in Germany
50m in Russia
80m in India
Adults playing chess on a regular basis
Source: Agon report, (2013) & FIDE.com
Tata Steel facts & figures
20.000
15
Players
from more than
Nations
Followers on Social Media
2.000
amateur participants during
two weeks
unique online
visitors
Tata Steel
Chess Tournament
a day
115.000
78
Tata Steel Chess Tournament
The Tata Steel Chess Tournament is one of the most important chess events in the world, with world class players and a
large number of amateur events. For two weeks 28 grandmasters playing in two groups (Masters and Challengers) against
each other for the title. In addition, there are over 2000 amateurs playing in various tournaments. Besides “the Main Event’ in
Wijk aan Zee, the Masters additionally play in two remote locations. In 2017, they will also play in “Special” remote locations.
Hall of Fame
Magnus Carlsen, Norway
Five-time winner
Levon Aronian, Armenia
Four-time winner
Viswanathan Anand, India
Five-time winner
Jan Timman, Netherland
Grand master and Two-time winner
Anish Giri, Netherland
Strongest player of the Netherlands
Max Euwe, Netherland
Four-time winner
Loek van Wely, Netherland
Grandmaster
Gary Kasparov, Russia
Former world champion and three times winner
Tata Steel in Netherlands
Tata Steel is the second largest steel producer in Europe,
with steel companies in the Netherlands and the United
Kingdom and manufacturing facilities throughout Europe.
The company supplies high-quality products to demanding
market sectors, including construction, automotive,
packaging sector, manufacturers of lifting, mining and
excavating equipment, energy and aerospace industry. In
collaboration with customers Tata Steel develops new
products that deliver competitive advantage. The Tata Steel
Group is one of the largest steel producers in the world,
with an annual production capacity of over 28 million tons
of steel and 75,000 employees worldwide.
The IJmuiden site was founded in 1918 and is the
birthplace of the Tata Steel Chess Tournament, which
started as personnel tournament of the steel company.
Chess in Wijk aan Zee
Wijk aan zee village is a part of the municipality of
Beverwijk, located in Midden-Kennemerland, Noord
Holland. The village has approximately 2200
inhabitants. Especially in summer, this seaside resort is
popular among families who go to the beach and active
water sporters.
Since 1968, the Tata Steel Chess Tournament held in
Wijk aan Zee, after it began in 1938 in Beverwijk.
During this time period the tournament has successfully
embedded itself within culture of Wijk aan Zee.
The 79th edition will be held In 2017, making the chess
tournament the longest running sporting event in
Netherlands.
Chess On Tour Cities
Since 2013, in addition to the Main Event in Wijk aan Zee, two rounds will be played in premium city locations.
Sponsoring & hospitality
Sponsoring:
Chess has the power of thinking ahead, be the competition
one step ahead, making strategic plans and always looking
for the best solution. For those who want to get more out of
the success and reputation of the Tata Steel Chess
Tournament, the possibility exists to become sponsor or
(site-) partner. There are numerous options. Depending on
what best suits your needs and fits your business
objectives, we put together a custom package.
Hospitality:
Among the various events held during the tournament, both
in Wijk aan Zee as in the Chess on Tour Sites, there is the
opportunity to take a look together with your business
partners in front and behind the scenes, networking- and if
desired - a tailor-made package to host, for example with a
guest speaker or a simultaneous chess with a grandmaster.
We like to look at the options for a memorable relationship
event.
Tournament partner
€ 45.000
 As a tournament partner you are entitled to:
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Logo on all 2017 specific online and offline communications
Tournament related advertising in the program booklet (1/1 FC)
Prominent place for your logo on press wall and backdrop
Daily commercial or other expression (30 seconds) before and after the live broadcast
Mention on the website, plus link to own tournament related page
4 VIP packages during the tournament
6 tickets to the opening and closing ceremony
Right to use Tata Steel Chess Tournament logo in activation campaigns
Right to organize own activities during the Tata Steel Chess Tournament, in mutual collusion
Possibility for your company to play simultaneous chess with a chess grandmaster
Chess On Tour location partner
Starting at € 25.000
As a location partner you are entitled to:
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One to the two hosting cities of "Chess On Tour” match day for the Masters group and
therefore deserves the title “Location Partner Tata Steel Chess Tournament 2017“
Developing your own hometown related campaign
Prominent place off your logo on all 2017 specific online and offline communications
expressions
Exposure for your mayor, who will officially open the event that day
Tournament related advertising in the program booklet(1/1, FC)
Commercial or other expressions (30 seconds - English) during the breaks of the live
broadcast of the day
Mention on the website, plus hyperlink to own Chess On Tour event page
PR support around communication on related events in your city
6 tickets to the opening and closing ceremony
Right to use the Tata Steel Chess Tournament logo at activation campaigns
Right to, together, set up a "Max Euwe Chess Court" in your city
Media partner
Possibility of barter deal
As a media partner you are entitled to:
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Right to title "official media partner“
Tournament related advertising in the program booklet (1/1, FC)
Logo on all 2017 specific online and offline communications expressions
Prominent mention on the tournament website and
Banner during live commentary
Commercial or other expressions (30 seconds) during live commentary
Daily mention through social media channels of the Tata Steel Chess Tournament
Right to use online activation campaigns
2 tickets to the opening and closing ceremony
Priority by press interviews
Media supplier
€ 10.000
As a media supplier you are entitled to:
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Official high speed WiFi supplier for players and visitors.
Right to title "Official Media Supplier“
Tournament related advertising in program booklet (1/1 FC)
Logo on all 2017 specific online and offline communications expressions (online & offline)
Prominent place on press wall and backdrop
Logo prominently displays in the playroom
Listing on the tournament website
Commercial or other expressions (30 seconds) during the live broadcast
Ability to create a WiFi spots at the site and official players Hotels.
Daily entry through the social media channels of the Tata Steel Chess Tournament
Right to conduct activation campaigns
Facilitating interviews with tournament grandmasters and prominent figures
Project partner - youth
Tata – Kids of Steel®
Children (learning) chess, concentrate better, solve better
cause-effect problems and control their impulses better .
Tata - Kids of Steel® committed to also involve children in
chess through the tournament, in collaboration with the KNSB
and schools. Together with local companies chess courses will
be organized for primary and secondary schools. It is also
possible for a company to offer a course for children of
employees.
In consultation opportunities can be discussed.
Project partner - business
(Business) chess plaza from € 10.000
Are you as a company involved in chess and want to do more
at (think) sports participation.
 Construction of a chess plaza in a location of your choice
 Company name on the boarding around the chess plaza
 Opening activity by a famous grandmaster
 Organizing an opening - chess activity during Tata Steel
Chess Tournament on the chess plaza.
Project partner - business
€ 1.500
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Use of the title "Friend of the Tata Steel Chess Tournament”
2 tickets to the opening and closing ceremony
2 tickets to the exclusive Friends Event in Wijk aan Zee
Placement of your logo on the website as Friend
Your company name and logo in the program booklet and the
tournament website
2 tickets to the closing ceremony of the Tata Steel Chess
Tournament
Fan
€ 500
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2 tickets to the exclusive Friends Event
Placement of your name on the website as Fan
Your company name in the program booklet
Sponsoring beat the gong
Each round the gong is beaten by a famous person, representing the official start of the round. A multitude of celebrities
from the chess world such as Judit Polgar, Ton Sijbrands as well famous Dutchmen like Nick Schilder. Have beaten the
gong.
Sponsoring live commentary
Each round a chess expert provides the audience with interactive live commentary and followed by an explanation of the round
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Bespoke sponsoring & hospitality
In addition to our sponsor and hospitality packages, it is also possible to put together a custom package. Your requirements are
taken therein. This could include packages for the main event, the amateur tournament or side events.
Contact information
For more information, please contact:
Rick Verbree
TIG Sports
Myra Rooselaar
Tata Steel
[email protected]
www.tigsports.nl
Tel: +31 (0)20-5709060
GSM: +31 (0)6 34 33 69 57
[email protected]
www.tatasteelchess.com
Tel: +31 (0)251 49 35 34
GSM: +31 (0)6 22 49 07 76