FIAT Chrysler Automobiles UK Ltd
240 Bath Road, Slough, Berks. SL1 4DX
Tel: 01753 511431 www.fiatpress.co.uk
FOR IMMEDIATE RELEASE
29 November 2016
FIAT WINS MULTI-ACCOLADES AT TOP DIGITAL AWARDS CEREMONY
Fiat UK is celebrating picking up three top digital awards at last week’s Mobile
Marketing Association UK ‘Smarties’ Awards.
The company collected two Gold Awards and one Bronze Award at the London-based
event for its recent digital campaign FIAT: The Digital Dealership.
Working in conjunction with Weve, the mobile media and strategic consultancy, Fiat
devised a mobile phone campaign to attract 25-44 year old customers towards its 500X
model, aiming to build awareness of the popular SUV by communicating its size and
capabilities to a core target audience.
Using virtual reality, Weve created a digital dealer experience that wasn’t restricted by
the physical world. Harnessing the power of the mobile, Weve and Fiat used the unique
capabilities of the mobile’s internal gyroscope that displayed a 360 degree fully
interactive, innovative and immersive mobile experience.
The campaign won recognition in three categories:
Marketing Strategy - Messaging (Gold Award)
Channel / Media Strategy - Product / Services Launch (Gold Award)
Enabling Technologies - Innovation (Bronze Award)
FIAT Chrysler Automobiles UK Press Office Contacts:
Tom Johnston - Jeep, Chrysler, Abarth, IMV and Corporate +44 (0)1753 519562 [email protected]
Kate Saxton, Public Relations Director, all brands UK & Ireland +44 (0)1753 519592 [email protected]
FIAT Chrysler Automobiles UK Ltd
240 Bath Road, Slough, Berks. SL1 4DX
Tel: 01753 511431 www.fiatpress.co.uk
“We are delighted to have received these three prestigious awards, which are
testament to the hard work of the Fiat team, along with our media agency Maxus, and
leveraging the capabilities of Weve.,” says Michelle Davis, Digital and CRM Director,
Fiat Chrysler Automobiles UK.
“The operation proved very useful too – through the user’s mobile device and geo
targeted measurement we were able to track dealership visits that were a direct result
of this campaign.”
“When Fiat approached Weve about building awareness and consideration for the Fiat
500X launch, we knew we not only had the perfect audience segment for this car, but
we also had an opportunity for a truly innovative and creative mobile experience,” says
Tom Pearman, Commercial Director, Weve.
“By bringing the virtual dealership experience to this time-poor audience, viewers were
able to explore the car in first person view from the driver’s seat, simply by moving their
phone around the car in real time. Weve was proud to partner with Fiat on this
innovative creative, and we are delighted that this product launch campaign has been
recognised by the Mobile Marketing Association.”
ends
For further information please contact:
Tom Johnston, Press Relations Manager
Kate Saxton, Public Relations Director
FIAT Chrysler Automobiles UK Press Office Contacts:
Tom Johnston - Jeep, Chrysler, Abarth, IMV and Corporate +44 (0)1753 519562 [email protected]
Kate Saxton, Public Relations Director, all brands UK & Ireland +44 (0)1753 519592 [email protected]
FIAT Chrysler Automobiles UK Ltd
240 Bath Road, Slough, Berks. SL1 4DX
Tel: 01753 511431 www.fiatpress.co.uk
FIAT Chrysler Automobiles UK Ltd
Tel: 01753 511431
Fax: 01753 516871
E-mail addresses: [email protected] / [email protected]
FIAT Chrysler Automobiles UK Press Office Contacts:
Tom Johnston - Jeep, Chrysler, Abarth, IMV and Corporate +44 (0)1753 519562 [email protected]
Kate Saxton, Public Relations Director, all brands UK & Ireland +44 (0)1753 519592 [email protected]