Vindicia Solutions
for Media and Content
Vindicia Subscription Billing and Recurring Revenue Solutions
Help Media and Content Providers Grow Subscribers, Optimize
Retention, and Build Predictable Online Revenue
vindicia.com
The Challenge
Consumers today are increasingly opting for on-demand consumption, preferring to read news,
watch videos and browse content online. As a result, the media industry is undergoing
transformational change. Innovative publishers, media organizations, and other content owners are
creating new digital strategies and products that leverage substantial investments in content. The
common goal is to retain current customers, reach a new generation of mobile consumers, and grow
predictable, recurring revenue streams.
This new reality can be challenging for established newspaper and magazine publishers, as well as
other content providers. These organizations often face frustrations when trying to bring ideas for new
digital products to market, due primarily to the inherent limitations of legacy billing systems. What they
need is the agility to create new products, provide new ways to price products and bill customers,
offer frictionless payment capabilities, and create new opportunities to retain customers, grow
revenue, and increase customer lifetime value.
The Solution
Vindicia offers enterprise-class, SaaS-based subscription billing and recurring payment solutions
that provide media companies, publishers, and content providers with a wide range of powerful
capabilities for subscriber acquisition, billing, and retention. Our media and content clients including
leading brands such as:
Key Benefits
Customer acquisition:
uSupport a broad set of flexible business
models
u
u
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Why Choosing a Billing Platform Is Strategic
Vindicia® CashBox® is a complete subscription billing and recurring payment platform that will provide
your media business with invaluable marketing functionality and best practices to optimize customer
retention, enhance acquisition rates, and minimize operational overhead. CashBox provides options
for subscription lifetime, pay-per-use, add-ons, multiple invoicing choices, payment aggregation,
virtual currency support, and a full range of payment strategies and payment types.
For more information on CashBox, refer to our CashBox data sheet.
Determine which customer segments to
focus on based on analytics
Reduce chargebacks and minimize losses
from fraudulent orders
Customer retention:
uIncrease transaction successes with
advanced technology
u
Reduce churn with retention offers
u
Integrate cross-sell and upsell programs
u
In addition, we have partnered with Marketing G2, a leading solution provider to the largest media
corporations in North America, to deliver a unique, integrated solution designed specifically for media
publishers and content providers.
Offer a variety of promotions and coupons
to acquire new subscribers
Manage and automate localized
communications with subscribers
Operational excellence:
uPCI Level 1 service provider status
reduces PCI compliance burden
u
u
u
u
Extend global reach with regional
payment methods and integrated tax
engine
Launch new services on an infrastructure
that scales to meet your needs
Take advantage of a 99.999% uptime
Leverage data across the Vindicia
network for more informed business
decisions
Improve Your Customer Retention
If your media business already has an efficient, agile billing system in place, Vindicia Select™ is the
perfect companion solution, increasing customer retention and driving higher revenue and customer
lifetime value. By adding this noninvasive solution on top of your existing billing system, you can
dramatically reduce the involuntary churn caused by failed payment transactions.
For further information, refer to our Select data sheet.
Keeping Your Subscribers Connected
Our cloud-based solutions keep your consumers connected to the media and content services they
love, and your organization connected to the subscription and recurring revenue streams you need.
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Our solutions make it easy to:
u
Create agile subscription and recurring revenue business models that respond to demand
Allrecipes Client Success
u
Maximize recurring revenue via pricing, packaging, bundling, campaigns, and promotions
Allrecipes is the world’s largest digital food
brand, with 19 sites serving 24 countries
in 13 languages. This year 40 million home
cooks will visit Allrecipes 1.5 billion times
across smartphones, tablets, and PCs,
consuming 4 billion pages of shared food
experiences to solve everyday food needs.
Retain customers longer by implementing frictionless payment strategies and payment methods
that reduce subscriber churn
What’s more, the network effect of our wealth of subscription transaction data combined with
detailed, actionable business insights provides your company with a valuable window into trends
and patterns across various media and content subsectors. In periodic business reviews, our
clients benefit from our use of benchmarking and data-driven analysis to uncover opportunities to
increase revenue.
Vindicia-Marketing G2 Integrated Solution
Through a strategic partnership with Marketing G2, we have integrated CashBox with the MG2
Engagement Platform, creating a unique solution designed specifically for publishers and media
organizations. This powerful, integrated solution lets your organization “hit the reset button” on
subscriber management and blaze a path to new digital product innovation without disturbing
existing revenue streams.
The combined solution provides the opportunity to think differently about subscriber management,
enabling positive market disruption by fueling innovation of new digital products with sales models
that drive revenue without the constraints of legacy systems. It provides unrestricted product and
pricing opportunities, built-in retention capabilities, upsell and cross-sell functionality, and global
payment methods with an industry-leading customer engagement platform.
For further information on this integrated solution, refer to our Vindicia Marketing G2 Partner
Solution Brief.
Unmatched Flexibility
As a standalone subscription billing solution or integrated with Marketing G2, CashBox enables
unlimited customization to monetize digital media and content offerings. CashBox enables the
creation of the specific recurring revenue model that’s right for your unique media business.
We provide the flexibility that lets you shift and craft your content offerings to take advantage of
different marketing and monetization approaches. You can offer monthly, quarterly, and/or annual
subscriptions—and then add freemium subscriptions and metered usage to the mix. You can
easily experiment with one-time purchases and microtransactions, including virtual currencies.
With CashBox, you find what works and keep optimizing it.
Challenge: Allrecipes required a
subscription billing platform to achieve
best-in-class customer acquisition, retention,
and satisfaction.
Solution: CashBox delivers go-to-market
flexibility and improves subscriber retention
while enhancing the customer billing
experience.
Results: Allrecipes has improved retention
by 4% and enhanced its customer
acquisition processes.
customers are renewing their
“ More
subscriptions since we turned to Vindicia.
Our transaction success rates have
climbed by as much as 10 percent.
“
u
Paul Kriloff
Senior manager of customer revenue
and customer acquisition marketing
Allrecipes
Read the complete case study
Scalability and Reliability
In the world of online media and content, scalability is essential. Your customers won’t wait for you to
process their transactions—or come back if they encounter error messages. With 99.999% uptime
and more than $21 billion processed to date, we are always ready to serve your subscribers, even
when demand surges or when you launch a global promotion.
Payment Options and International Support
Our solutions accept a broad range of the most popular payment methods, including credit cards,
debit cards, ACH, Amazon Payments, Apple Pay, PayPal, direct debit (including UK and SEPA
schemes), mobile payments (including BOKU and Huawei), and other popular regional methods.
We are constantly introducing new and improved subscription payment methods into the Vindicia
product family to help drive the success for media organizations and online content providers.
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If you are expanding your business globally, both CashBox and Select let you accept any currency
supported by our payment processors, and that includes virtually all of the world’s leading currencies.
You can provide payment-related communications in any language that is compliant with ISO-639.2
or W3C IANA Language Subtag Registry standards.
Customer Retention: The ART of Vindicia
At the first sign of a payment issue, most legacy billing systems automatically interrupt the
subscription or recurring revenue service, which can lead to lost customers and reduced customer
lifetime value.
CashBox and Select, however, incorporate our ART Advanced Retention Technology™ system to
analyze failed transactions, diagnose the issue, and immediately address the problem. ART resolves
up to 25% of failed transactions without involving the customer, leading to an immediate revenue uplift
of as much as 5%—plus much greater gains in customer lifetime value.
Vindicia makes this possible with sophisticated analysis that takes full advantage of our wealth of
transaction data, which includes more than a decade of data gleaned from subscriber transactional
analysis.
Finance and Tax
Successful subscription billing requires more than robust support for customer acquisition and
retention. Finance, tax, and anti-fraud issues are also vital to your success. That’s why we let
your finance team define your preferred revenue recognition methodology.
Use multiple unit types for different taxable statuses, and take advantage of our integrated tax
engine that helps you calculate, collect, and remit transactional taxes, streamlining compliance with
thousands of taxes across the regions where you offer your media services.
Business and Revenue Optimization
Choosing a Vindicia SaaS-based subscription billing and recurring payment solution is the first step
to increasing your revenue and growing your company’s customer base. The Vindicia team will get
you up and running quickly with a deployment methodology that’s built around proven use cases and
team-based implementation best practices.
After you’re up and running, we keep working with you. During periodic business reviews, we’ll
help you optimize pricing, analyze revenue patterns, manage customer churn, and benchmark your
performance against your industry peers.
Want to learn more? Visit www.vindicia.com or contact us today and start building momentum
for your online success.
About Vindicia
Vindicia brings enterprise-class innovation to consumer-facing subscription billing to help digital companies acquire
and retain more customers by making payments seamless, secure and easy. Vindicia keeps customers connected to
the subscription services they love, and companies connected to the subscription revenues they need. Vindicia has
processed more than $21 billion globally and generates over $90 million in annual incremental revenue for clients.
Clients include BBC, Lionsgate, Comic-Con International, TransUnion Interactive, Allrecipes, IAC, Vimeo, and Next
Issue Media’s Texture service. For more information visit www.vindicia.com. Follow us on Twitter vindicia, “Like” us on
facebook/vindicia, and read our blog at www.vindicia.com/blog.
Copyright © 2016 Vindicia, Inc. All rights reserved. Vindicia, the Vindicia logo, Vindicia CashBox, Vindicia Select, ART Advanced Retention
Technology, and the designated trademarks herein are trademarks of Vindicia, Inc. in the U.S. and/or other countries. All other brands or
product names are the trademarks or registered trademarks of their respective holders. 0716
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US Headquarters
Vindicia, Inc.
303 Twin Dolphin Drive, Ste. 200
Redwood City, CA 94065-1424
P +1 650 264 4700
F +1 650 264 4701
vindicia.com/contact-us
UK / European Headquarters
26-28 Hammersmith Grove
London W6 7BA
P +44 (0) 208 618 2066
F +44 (0) 208 834 1100
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Singapore / APAC Headquarters
Prudential Tower, Level 27
30 Cecil Street, Suite 57
Singapore 049712
P +65 6631 2934
F +65 6631 2880
vindicia.com/contact-us
Brazil / Latin America and Caribbean
Headquarters
Nações Unidas Avenue 12.551
17th Floor, Brooklin
Sao Paulo, SP, Brazil 04578 000
P +55 11 3443 7760
vindicia.com/contact-us
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