Six Ways to Prove Your Expertise You can’t just say you’re an expert and expect people to believe you. You must prove it. You prove it by how you live your life and also by showcasing your results and communicating point of view. To help you with that, below are the top ways that most experts, thought leaders and trusted authorities use to build their brands and continuously raise their profiles. 1. Public Speaking This is arguably the best way to build your brand. TOOL: Search for associations who need top-­‐notch speakers http://www.asaecenter.org/Community/Directories/AssociationSearch.cfm 2. Video Marketing Types of video: •
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Inspire via story-­‐telling Educate (The 5 Steps to __________) Make an offer (Yes –this mean you’re selling something) Promote something that does not cost anything (a free teleseminar, ebook, class, etc….) TOOL: http://www.MeredithRecommends.com/video -­‐ An inexpensive way to create your own video slide shows. I’ve used this tool for years. 3. Publicity What problem does your business solve? Share the problem and your solution. TOOL: Receive FREE daily queries from reporter who are seeking experts for their stories: http://www.helpareporter.com/ 7595 Tullymore Drive Dublin, OH 43016
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www.RichLifeMarketing.com
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P: 614.873.7226
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4. Joint Venture or Partner Who else has the hearts and ears of your clients? How can you partner with them? Here are a few ideas to get you thinking: • Create a product, event or service together • Do a joint mailing promoting both of your services • Mention each other in your newsletters • Do a teleclass interviewing each other for your lists • Follow each other on social media and share each other’s content with your lists. Comment on each other’s updates and/or blogs • Write content for each other’s blogs or newsletters • Get creative! 5. Social Media New to social media? Just pick one to get started. You don’t have to do it all. Have a strategy. IE: Are you using it to connect with potential clients? Media? Possible partners? Your strategy will dictate the content you create. • Blog/Web site • Facebook • Pinterest • Twitter • Instagram • LinkedIn TOOL: Want someone to manage your social media for you? Check out my friend Jennifer Abernethy’s program: http://www.sociallydelivered.com/ She wrote The Complete Idiot’s Guide to Social Media Marketing. She knows her stuff! 7595 Tullymore Drive Dublin, OH 43016
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www.RichLifeMarketing.com
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P: 614.873.7226
F: 614.873.7228
6. Publishing • Write a book • Strategically comment on other blogs • Write and distribute articles online • Write a special report or white • Write for a column for a paper newspaper or magazine • Publish a newsletter • Blog or Vlog (Video Blog) TOOLS: • Publish your articles online for free at: http://ezinearticles.com • Write a book: o I love the idea of this: http:www.Minibuk.com o I went through this awesome program to write my first book: http://www.MeredithRecommends.com/donna • I use this service to generate my CDs and other physical products: http://www.Vervante.com NOTE: All links that begin with MeredithRecommends.com are affiliate links. This means if you click on them and purchase the paid version within a certain time frame, the company will compensate me for introducing you to them. I use affiliate links for programs I use myself and/or I know the creator of the product. 7595 Tullymore Drive Dublin, OH 43016
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www.RichLifeMarketing.com
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P: 614.873.7226
F: 614.873.7228