INFORMATION RELEASED UNDER GIPA ACT - REF: FA#2
Services,
Technology &
Administration
30 August 2010
GOVERNMENT INFORMATION (PUBLIC ACCESS) ACT 2009 (GIPA ACT)
GOVERNMENT ADVERTISING COSTS -INCLUDING CAMPAIGNS - 2009/10
Document prepared under - Sections 75 (1) of the GIPA Act
Scope of the GIPA Act Application:
Application requesting access to the following:
1. Total amount spent by the NSW govemment on advertising for the period 1 July 2009 to 30
June 2010 broken down by departments and agencies; and
2. The total amount spent per advertising campaign for the period 1 July 2009 to 30 June
2010.
In accordance with, section 72 (1)(d) information has been compiled after examination of financial
records in the possession of the Department of Services Technology and Administration (DSTA), as
follows:
Item 1 above:
All advertising media expenditure by agency for period 1 July 2009 to 30 June 2010refer attachment A.
Item 2 above - as follows:
• Media placement costs for advertising campaigns during 1 July 2009 to 31 March
2010 - refer attachment B.
• Media placement costs for advertising campaigns during 1 April 2010 to 30 June
2010- refer attachment C.
Notes:
1. The schedules have been prepared by the Department of Services Technology & Administration,
Strategic Communications and Government Advertising Division from reports by NSW Government
rnedia agencies and suppliers.
2. Media expenditure information relates only to the cost of the media space for advertising. Details of
all other advertising costs eg production is held by the government agency responsible and not
DSTA.
3. Media expenditure information may be subject to change following reconciliation of advertising
placements at the completion of advertising activities.
4. Campaign media costs are provided in two separate reports (Tab C & D) as the July 2009 - March
2010 period information was already a completed report currently published on the DSTA website.
The report for the period April to June was compiled specifically for this request.
END
Page 1 of 13
Page 1 of 1
NSW Government Advertising - Media expenditure
Report covers advertising during period: 1/7/2009 to 30/6/2010
Media expenditure information may be subject to change following reconciliation of advertising placemen t s at the completion of
advertising activities.
Communities
Cluster
Agencv
Art Gallery of NSW
Communities
Arts N$W
Communities
Communities
Australian Museum
Centennial Park and Moore Park Trust
Commission for Children and Young People
Communities
Communities NSW
Communities
Communities
Historic Houses Tru st of N5W
Commu niti es
NSW Office of liquor
Communities
Media Expenditure
Museum of Applied Arts and Sciences - Powerhouse
Communities
NSW Sport and Recreation
Communities
Office of the Community Relations Commission
Communities
Communities
State library of NSW
Sydney 2009 World Masters Games Organising Committee
Communities
Sydney Olympic Park Aquatic Centre
Communities
Sydney Olympic Park Authority
Communities
Sydney Opera House
Eduaction & Training
Department of Education & Training
Eduaction & Training
Office of the Board of Studies
Eduaction & Training
TAFE NSW
Environment Climate Change & Water
Catchment Management Authority (CMA)
Environment Climate Change & Water
Department of Environment, Climate Change & Water
Environment Climate Change & Water
Hunter Water Corporation
Environment Climate Change & Water
NSW Office of Water
Environment Climate Change & Water
State Water Co rporation
Environment Climate Change & Water
Sydney Water Corporation
Environment Climate Change & Water
Taronga Conservation Society Australia
Health
Cancer Institute NSW
Health
Hea lth
Greater Western Area Health Service
Health
Hunter New England Area Health Service
Health Ca re Complaints Commission
Health
Mid North Coast Area Health Service
Health
Health
NSW Health
South Eastern Sydney Illawarra Area Health Service
Health
Sydney South West area Heal th Service
Human Services
Aboriginal Affairs NSW
Human Services
Human Services
Ageing, Disability & Home Ca re
Human Services
Community Services
Guardianship Tribunal
Human Services
Housing NSW
Human Services
Juvenile Justice
Human Services
NSW Aboriginal Housing Office
Human Services
Industry & Investment
Cou ntry Energy
NSW Aborigina l Land Council
Industry & Investm en t
Delta Electricity
Industry & Investmen t
Energy Australia
Industry & Investment
Eraring Energy
Industry & Investment
Events NSW
Industry & Investment
Forests NSW
Industry & Investment
Industry & Investment
Game Council of NSW
Integral Energy
Industry & Investm ent
Primary Industries
Industry & Investment
State & Regional Development and Tourism
Industry & Investment
Tourism New South Wales
Industry & Investment
TransGrid
Justice & Attorney General
Corrective Services NSW
Justice & Attorney General
Department of Justice & Attorney Genera l
Justice & Attorney General
legal Aid Commission of NSW
Justice & Attorney General
Office of the Director of Public Prosecutions
Justice & Attorney General
Office of the Information Comm issioner
NSW Transport
NSW Maritime
NSW Transport
Port Kembla Port Corporation
NSW Transport
Public Transport Ticketing Corporation
NSW Transport
Rail Corporation of New South Wales
NSW Transport
Rail Infrastructure Corporation
NSW Transport
Roads & Traffic Authority of NSW
NSW Transport
State Transit Authority of NSW
NSW Transport
Sydney Ferries
Page 2 of 13
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INFORMATION RELEASED UNDER GIPA ACT - REF: FA#2
Attachment A
450,975
25,930
128,089
24,369
10,214
3,190
309,873
326,606
15,388
63,829
64,573
125,237
17,661
6,156
321,379
725,730
834,742
11,093
1,703,187
430,188
4,880,193
145,482
203,332
77,049
3,9 18,760
833,711
10,290,362
65,848
2,989
187,107
1,226
3,594,732
17,135
3,818
11,193
470,700
1,187,046
20,561
159,796
125,827
11,183
1,798
162,004
21,365
7,349,103
40,249
317,201
54,752
6,680
528,624
156,526
413,725
9,647,473
164, 526
263,542
500,060
21,348
21,136
4,126
337,289
2,5S4
1,576,464
3,149,806
1,734
14,830,637
114,227
25,364
Page 1 of 2
NSW Government Advertising - Media expenditure
Report covers advertising during period: 1/7/2009 10 30/6/2010
Media expenditure information may be subject to change following reconci lia ti on of advertising placemen ts at the completion of
adve rtising activities.
Cluster
Agency
NSW Transport
Sydney Metro
NSW Transport
Sydney Ports Corpora tion
NSW Transport
Transport and infrastructure
NSW Transport
Transport Infrastructure Development Corporation
Parliament of NSW
Parliament of NSW
Media Expenditure
Planning
Barangaroo Delivery Authority
Planning
Department of Pla nning
Planning
Heritage Council of N$W
Planning
Hunter Development Corporation
Planning
Land and Property Management Authority
Planning
landcom
Planning
Redfern Waterloo Authority
Planning
State Property Authority
Pla nning
Sydney Harbour Foreshore Authority
Police & Emergency Services
Ambulance Service of NSW
Police & Emergency Services
Emergency Management NSW
Police & Emergency Services
NSW Fire Brigades
Police & Emergency Services
NSW Police Force
Police & Emergency Services
NSW Rural Fire Service
Police & Em ergency Services
State Emergency Service
Premier & Cabinet
Department of l oca l Government
Premier & Cabinet
Independe nt Comm ission Against Corruption
Premier & Cabinet
Independent Pricing & Regulatory Tribunal
Prem ier & Cabinet
NSW Electoral Commission
Premi er & Cabinet
NSW Ombudsman
Premier & Cabinet
Premier & Cabinet
Premier & Cabinet
The Audit Office of NSW
Services, Technology & Administration
Consumer Trading & Tenancy Tribunal
Services, Technology & Administration
Noticeboard Composite
Services, Technology & Administration
NSW Fair Trading
Services, Technology & Administration
Services, Technology & Administration
Services, Technology & Administration
Tender Composite
Treqsury
Building and Construction Industry l ong Service Payments Corporation
Treasury
Motor Accidents Authority
Treasury
NSW l otteries
Treasury
Pillar Administration
Treasury
The NSW Treasury Corporation
Treasury
The Trea sury
Treasury
WorkCover Authority
Treasury
Workers Compensation Commission
Treasury
Workers' Compensation Dust Diseases Board
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INFORMATION RELEASED UNDER GIPA ACT - REF: FA#2
Attachment A
312,282
63,567
162,631
132,074
63,422
77,986
604,379
21,252
27,413
266,044
1,185,057
12,462
14,653
952,926
47,939
338
132,660
384,147
1,408,926
12,501
8,469
299
16,233
239,250
1,081
1,942,176
19,008
11,643
1,449,683
22,766
217,890
452,810
5,138
780,606
16,618,463
4,579
9,046
3,720,206
2,264,111
2,460
5,832
* Note: Department of Services Technology & Administration expenditure refle cts composite advertisements (Tenders & Noticeboardj placed on behalf of whole of
Government. Individual Departments were subsequently charged by DSTA for their advertisements.
Page 3 of 13
Page 2 of 2
NSW Government Advertising - Media expenditure
Report covers advertising during period:
1/7/2009 to 31/3/2010
Media costs for Recruitment and Public notice advertisements are not included
Media expenditure information may be subject to change following reconciliation of advertising placements at the completion of advertising
activities,
Australian Museum
Australian Museum
Australian M useum
ustrallan Museum
Australian Museum
Cancer Institute NSW
Cancer Institute NSW
Cancer Institute NSW
Cancer Institute NSW
Cancer Institute NSW
Can cer Institute NSW
Cancer Institute NSW
Cancer Institute NSW
Cancer Institute NSW
Cancer Institute NSW
Cancer Institute NSW
Cancer Institute NSW
Education & Training
Energy Australia
Energy Australia
Energy Australia
Energy Australia
Energy Australia
Energy Australia
Energy Austra lia
Energy Australia
Energy Australia
Energy Australia
Energy Australia
Energy Australia
Energy Australia
Environment Climate Change & Water
Environment Climate Change & Water
Environment Climate Change & Water
Events New South Wa les
Events New South Wales
Events New South Wales
Hunter Development Corporation
Hunter New England Health
Integral Energy
Integral Energy
Landcom
Landcom
Landcom
Landcom
Landcom
Landcom
Landcom
landcom
Landcom
Landcom
Landcom
Landcom
Landcom
Landcom
Landcom
landcom
Landcom
landcom
Landcom
Events
Open Day
School Holidays
When Mammoths Roamed
Wildlife Photographer
What's Worse
Breast Screening
Cervical Cancer
Cherry And Pea
Cost Of Christmas
Darker Side Tanning - Melanoma
Emphysema
Everybody Knows
Get Off Cigarettes
National Tobacco
Take You Away
Voice Within
TAFE
Apprentice Ad
Brand Campaign
Bushfire Safety
Christmas Lights
Dial Before You Dig
Downllght Replacement
Energy Efficiency
Overhead Powerllnes
PE5AP
Price Rise
Retail
Storm Safety
Vision For Sydney
Energy Efficiency
Energy Efficiency Biz Online
living Thing 2008 Online
Crave
Vivacity
WFI (Worlds Funniest Island)
Corporate
Good For Kids Good For life
Brand 09
Public Electricity Safety
Gymea Glade
Oran Park Town
Corporate
Garden Gates
Lucas Heights
Ya rrawarrah
One Minto
Park Central
Corporate
Expressions of Interest
Park Central
Koala Bay
Sanctuary
Vantage
Bunya Doonslde
The Ponds
Green Square
North Warnervale
Prince Henry
Page 4 of 13
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INFORMATION RELEASED UNDER GIPA ACT - REF: FA#2
Attachment B
18,778
6,167
27,863
3~
22,429
569,732
7,530
276,215
33,681
43,395
1,429,914
1,355,374
146,262
31,188
847,327
25,909
948,148
9,218
38,862
4,525,611
31,000
18,080
463,598
20,024
1,121
149,716
156,500
281,722
28,350
83,410
31,484
3,141,723
8,340
6,471
128,693
64,240
98,253
18,898
139,437
40,393
131,625
5,848
82,084
559
118,624
1,665
2,400
85,402
38,454
56,918
9,157
15,444
52,632
66,165
106,870
19,864
133,402
3,523
2,363
14,647
Pag e 1 of 6
NSW Government Advertising - Media expenditure
Report covers advertising during period:
1/7/2009 to 31/3/2010
Media costs for Recruitment and Public notice advertisements are not Included
Media expenditure informat ion may be subject to change following reconciliation of advertising placements at the completion of advertising
activities.
Accidents Au thority
NSW Fire Brigades
NSW Health
NSW Health
NSW Hea lth
NSW Health
NSW Hea lth
NSW Health
NSW Healt h
NSW Health
NSW Hea lt h
NSW Health
NSW Health
NSW Hea lth
NSW Hea lth
NSW Health
NSW lotteries
NSW Lotteries
NSW lotte ries
NSW
NSW
NSW
NSW
Lotteries
Lotteries
lotteries
Lotteries
NSW lotteries
NSW Lotteries
NSW lotteries
NSW l otteries
NSW lotteries
NSW Lotteries
NSW lotteries
NSW Lotteries
NSW lotteries
NSW Lotteries
NSW Lotteries
NSW Lotteries
NSW lotteries
NSW Lott eries
NSW Lotteries
NSW l otteries
NSW Lotteries
NSW lotteries
NSW lotteries
NSW Lotteries
NSW lotteries
NSW Lotteries
NSW Maritime
NSW Maritime
NSW Maritime
NSW aritlme
NSW Maritime
NSW Maritime
NSW Maritime
SW M aritime
NSW Maritime
NSW Ma ritime
NSW Maritime
NSW Maritime
NSW Office Of Water
NSW Police Force
Victoria
Green Slips
Seniors Week
Aboriginal Flu
COATS
Child Protection
Club Drugs
Get Hea lthy
No Smoking Online
NSW Health Sea rch
Responsible Drinking
Smoking In Cars
STI
Swine Flu
Tobacco Retailers
Winter Fl u
Work Force
$2 Jackpot
40 Million Jackpot Online
Corpora te
Feb Superdraw
Jackpot Test - Powerball $lOm
Jan Superdraw.
Lotto
Lucky Lotteries
Monday Super Draw
0, Lotto
Powerball $50 Million-July 23
Powerball15th Oct
Qld & Vic 09 Online
Saturday Superdraw 25th Oct
Supe r Satu rday
Superdraw Online
Aladdi n S Lamp
Ancient Worlds Monopoly
Christmas Campaign
Deal Or No Deal
Fat hers Day
Instant Scratchies
Lucky Bingo
Powerball
Scratch Snack & Relax
Win For life
Wi nners
Wizard Bingo
Xmas Bonus Offer
Alcohol/Boa ting Awareness
Corporate
Docklines
Eden Whale Festival
Fores hore Clean Up
Go Easy
Hawkesbury Bridge To Bridge
LifeJackets
Marine Notice
M arit ime Medal
Propeller Strike
Wa ter Safety
Water For Ufe
Aboriginal Recruitment
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INFORMATION RELEASED UNDER GIPA ACT - REF: FA#2
Attachment B
4,
762,030
5,250
28,366
864
173,106
383,486
762
30,560
982
337,939
101,607
913,913
261, 143
21,540
7,700
210,742
1,370,690
13,900
2S9,329
13,513
29,400
28,235
908,270
157,316
656,086
2, 169,235
41,019
4,663
35,000
24,280
2,594,850
9,133
205,072
31,251
7,328
139,838
140, 141
118,212
101,562
2,076,545
263,634
181,691
914,923
151,654
167,380
2,020
29,540
2,040
150
600
165
531
9,924
167
17,023
33,066
150
55,302
1023 2
Page 5 of 13
Page 2 016
NSW Government Advertising - Media expenditure
Report covers advertising during period:
1/7/2009 to 31/3/2010
Media costs for Recruitment and Public notice advertisements are not included
Media expenditure information may be subject to change following reconciliation of advertising placements at the completion of advertising
activities.
NSW Rural Fire Services
NSW Treasury
NSW Trustee & Guardian
Pop Health Planning Resea rch
Premier & Cabinet
Premier & Cabinet
Premier & Cabinet
Premier & Cabinet
Premier & Cabinet
Premier & Cabinet
ublic Transport TIcketing Corporation
Railcorp· Comm & Marketing
Railcorp· Comm & Marketing
Railcorp - Comm & Marketing
Rallcorp - Comm & Marketing
Railcorp· Comm & Marketing
Railcorp . Trackwork
Railcorp . Trackwork
Railcorp . Trackwork
Rai Icorp-Cou ntrylink
Railcorp-Countryllnk
Rai Icorp-Cou ntrylink
RTA· Corporate Communications
RTA - Corporate Communications
RTA - Corporate Communications
RTA - Corporate Communications
RTA - Corporate Communications
RTA - Corporate Communications
RTA - Corporate Communications
RTA - Corporate Communications
RTA - Corporate Communications
RTA - Corporate Communications
RTA - Corporate Communications
RTA - Corporate Communications
RTA - Corporate Communications
RTA· Corporate Communications
RTA - Corporate Communications
RTA - Corporate Communications
RTA· Corporate Communications
RTA - Corporate Communications
RTA - Corporate Communications
RTA - Corporate Communications
RTA - Corporate Communications
RTA · Corporate Communications
RTA· Corporate Communications
RTA· Corporate Communications
RTA· Corporate Communications
RTA - Corporate Communications
RTA - Corporate Communications
RTA
RTA
RTA
TA
RTA
RTA
RTA
RTA
RTA
RTA
- Corporate
- Corporate
- Corporate
- Cor orat
- Corporate
- Corporate
- Corporate
- Corporate
- Corporate
- Corporate
Road
Road
Road
Roa
Road
Road
Road
Road
Road
Road
Safety
Safety
Safety
~fet
Safety
Safety
Safety
Safety
Safety
Safety
Core Services
General
Australia Day
Emergency Alert
Festival First Night
General
Investing in A Better Future
Macquarie Night Lights
My 20ne
Countrylink
New Timetable
Off Peak Fare Trial
Rail Safety Awareness Week
Timetable Change
Adamstone ·Hamilton Possession
Nth Wollongong/ Corrimal
Woodville Junction· Newcastle
Canberra Services
Easter
Masterpieces From Paris
AR Rahman Event
Bike Week
81uff Pt
Bus La nes
City Of Sydney Spring Cycle
Engineer Recruitment
Erskine & Bourke Intersection
Festival Of Sydney
Geared
Heavy Vehicle s
MS Corridor Expansion
Mardi Gras Parade
Motorways Regional Passes
My Rego
Newell Highway
NRL Road Closures
NYE
Oxley Hwy
Parramatta Bus Lanes
Regional Short Term Tag
Regional Sydney Motorway
Santa Fun Run
Short Term Tag
Speed Blitz Blue
Syd Running Festival
Various Events
Victoria Rd Upgrade
Aboriginal Knockout Comp
Child Restraint
O.Drive RBT - Enforce
Digital Red Light
Double Demerits
Dragon S Teeth
Drink Drive RBT
Heavy Vehicle SIBelt
Heavy Vehicle Safety
Heavy Vehicle·Enforce
Page 6 of 13
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INFORMATION RELEASED UNDER GIPA ACT - REF: FA#2
Attachment B
235,116
1,362,468
2,218,069
246,204
5,925
40,000
521,990
72,673
11,829
370,469
35,389
845,784
201,198
508,771
35,200
127,161
225,091
11,760
62,900
11,760
3,292
41,741
29,402
32,606
41,372
1,050
61,036
12,772
22,237
828
15,000
13,571
51,537
316,454
12,678
28,917
24,042
833
32,2 33
28,156
1,872
28,842
11,592
13,182
22,044
31,677
10,000
52,346
47,338
37,500
15,225
621,892
36,460
662,782
913,929
24,257
1,621,831
1,918
17,538
141,910
Page 3 of 6
NSW Government Advertising - M edia expenditure
Report covers advertising during period :
1/7/2009 to 31/3/2010
Media costs for Recruitment and Public notice advertisements are not Included
Media expenditure information may be subject to change following reconciliation of advertising placements at the completion of advertising
activities.
RTA - Corporate Road Safety
Road Safety
Road Safety
Road Safety
Road Safety
Road Safety
Road Safety
Road Safety
RTA - Corporate Road Safety
RTA - Corporate Road Safety
RTA - Hunter Region
RTA - Hunter Region
RTA - Hunter Region
RTA - Hunter Region
RTA -licensing & Vehicle Management
RTA -licensing & Vehicle Management
RTA -licensing & Vehicle Management
RTA - Licensing & Vehicle Management
RTA -licensing & Vehicle Management
RTA - Licensing & Vehicle Management
RTA - Licensing & Vehicle Management
TA -licensing & Vehicle Management
RTA -licensing & Vehicle Management
RTA - Northern Region
RTA - Northern Region
T - Northern Region
RTA - Northern Region
RTA - Northern Region
RTA - Northern Region
RTA - Northern Region
RTA - Northern Region
RTA - Northern Region
RTA - Nort hern Region
RTA - South Western Region
RTA - South Western Region
RTA - South Western Region
RTA - South Western Region
RTA - outh Western Region
RTA - South Western Region
RTA - Southern Region
RTA - Southern Region
RTA - Southern Region
RTA - Southern Region
RTA - Southern Region
RTA - Sou thern Region
RTA - Southern Region
RTA - Sydney Client Services
RTA - Sydney Client Services
RTA· Sydney Client Services
RTA - Sydney Client Services
RTA - Sydney Client Services
RTA - Sydney Client Services
RTA - Traffic & Transport
RTA - Traffic & Transport
RTA - Traffic & Transport
RTA - Traffic & Transport
RTA - Traffic & Transport
RTA - Traffic & Transport
RTA· Traffi c & Transport
RTA · Traffic & Transport
RTA - Corporate
RTA - Corporate
RTA - Corporate
RTA - Corporate
RTA - Corporate
RTA - Corporate
RTA - Corporate
Motorcycle Safety
New Speeding Penalties Online
Newell Highway
Production
School Safety
Speed Biltz Blue Promo
Speed Management
Speed Penalty Change
Sydney - Enforcement
Youth - Speeding
Drink Drive
eEPS Hunter Region
Enforce - Speed
Fatigue
Ez Rego - March 2010
High Performance Plate
Motorcycle Safety
MYRTA
NRL Plates
Personalised Plates
Pink Plates
Special Number Plates
Vehicle Registration
Byron Bay Enforce
Drink Drive
EEPS - 3 Offences .
Enforce - Drink
Enforce - Speed
Enforce Dri nk & Speed
Fatigue
Heavy Vehicle
Nth Region learners Workshop
Speeding
EEPS Drink Drive
EEPS Speed ing
Fatigue .
Indigenous Road Safety
Motorcycle Safety
Pedestrian Safety
EEPS - 3 Offences
EEPS . Drink Drive
Enforce Speed
Fatigue
Motorcycle Safety
Snowsafe
Summer Bus
Aborigina l Child Restrai nt
Bike Helmet Exchange
EEP 5 Speed ing
Enhanced Enforcement
Fatigue
Pedestrian Safety
Breakfast On The Bridge
Bus lane Cameras
CSD Bus lanes
Engineer Recruitment
M4 Handover
New Message Signs - SHB
Railway Crossing
Repco Rally Road Safety
Page 7 of 13
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$
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
INFORMATION RELEASED UNDER GIPA ACT - REF: FA#2
Attachment B
157,005
18,923
98,631
9,503
220,179
S3,8S0
1,336,558
60,804
249,459
97,138
33,338
38,876
47,516
32,623
16,160
2,288
42,080
433, 140
32,630
328, 114
18,505
68, ~
28,119
11,2S0
21,771
10,354
20,526
4,125
37,380
67,266
6,142
7,417
91,829
.115,909
22,652
31,730
18,694
21,876
15,203
23,360
13,231
18,835
42,240
26,700
50, 128
5,025
3,308
3,288
30,820
52,500
127,086
51,580
117,473
191,878
24,484
23~
253,248
52,607
209,006
76,866
Page 4 of 6
NSW Government Advertising - Media expenditure
Report covers advertising during period:
1/7/2009 to 31/3/2010
Media costs for Recruitment and Public notice advertisements are not incl uded
Media expenditure information may be subject to cha nge fo llowing reconciliation of advert ising placements at the completion of advert ising
activities.
RTA - Weste rn Region
- Western Region
RTA - Western Region
RTA - Western Region
RTA - Western Region
RTA· Western Region
RTA - Western RegIon
RTA - Western Region
RTA - Western Regio n
RIA - Western Region
RIA - Western Region
RIA - Western Region
South Eastern Sydney lIIawarra Area Health Service
State & Regional Develo ment
State & Regional Development
State & Regional Development
State & Regiona l Development
State Electoral Commission
Sta te Electoral Commission
State Tra nsit Autho rity
State Transit Autho rity
Sydney Harbour Foreshore Authority
Sydney Harbou r Foreshore Authority
Sydney Harbour Foreshore Authority
Sydney Harbou r Foreshore Aut hority
Sydney Harbour Foreshore Authority
Sydney Harbour Foreshore Authority
Sydney Harbour Foreshore Authority
Sydney Harbour Foreshore Authority
Sydney Harbour Foreshore Authority
Sydney Harbour Foreshore Authority
Sydney Harbour Foreshore Authority
Sydney Harbour Foreshore Au thority
Sydney Harbour Foreshore Au thority
Sydney Harbour Foreshore Authority
Sydney Harbour Foreshore Au thority
Sydney Harbour Foreshore Au th ority
Syd ney Harbour Foreshore Auth ority
Sydney Harbour Foreshore Authority
Sydney Harbour Foreshore Authority
Sydney Harbour Foreshore Authority
Drink Drive
EEP S Back line/Eastern li nks
EE P S Osh/Nlghtrider
EEPS
Fat igue
Heavy Vehicle-Fatigue
Heavy Vehicles
Indigenous
Motorcycle Safety
Speed
Speed/D ri nk
World AIDS Day
Business Masterclass Online
Small Business September
Water Adjustment Innovation
Weste rn Sydney Business Employ
l ocal Elections
Recruitment Campaign Online
Pre Pay
Sydney Buses
Austra lia Oay
Bra nd DH 09/10 On line
Chinese Garden
Christmas In Darling Harb
Coffee Aroma Festival
Corporate
Crave At The Rocks Online
Darling Harbour
DH Australia Day Online
Fiesta
Hoopla
Markets By Moonlight
New Years Eve Online
Rocks Brand
Rocks Market Branding
Rocks Reta il l eas ing Online
The Rocks
The Rocks Australi a Day Onlin e
Timeout SHFA On line
Xmas Online
Sydney Metro Authority
Syd ney Olympic Pa rk Authority
Sydney Olympic Park Aut hority
Syd ney Olym pic Park Authority
Sydney Olympic Park Authorit y
Syd ney Olym pic Park Authority
Sydney Met ro
Sydney Water Corporation
Sydney Wa ter Corporation
Sydney Wa ter Corporation
TAFE - Hunter Marketing
TAFE - Hunter Marketing
TAFE - Hunter Marketing
l icensed Plumbers
Water For life
Water Wise Rules
Application s
Corporate
Course Vacancies & Enrolments
HunterTafe Sem Sea rch
Autumn l eaves Online
Boys Own Adve nture
Ca ravan + Camping
AFE • Hunter Ma rketing
Tou ri sm New Sou th Wa les
:Tourism New South Wales
Tourism New Sou th Wales
ourism New South Wales
Tourism New South Wa les
ourism New South Wales
Bra nd
Kids In The Park
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
Movies In The Overflow
$
Splash Festiva l
Syd Olympic Pa rk Sea rch
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
Coffs Coast Online
Countrylink
Crave
Page 8 of 13
INFORMATION RELEASED UNDER GIPA ACT - REF: FA#2
Attachment B
46,910
11,640
49,590
34,500
21,000
15,747
10,131
530
26,200
3,913
4,625
175,447
15,557
52,650
103,971
14,978
4,482
62,544
36,085
35,000
2,000
15,9 12
77,000
30,786
3,316
91,833
3,406
40,279
26,388
36,335
2,940
52,737
9,629
22, 151
139,9 18
5, 191
4,800
3,3 18
118,950
86,715
87,407
25,291
17,489
12,000
21,101
950,545
2, 797, 792
42,052
106,352
205,437
10,916
17,639
126,2
104,601
17,528
194,199
657,883
Page 5 of6
NSW Government Advertising - Media expenditure
Report covers advertising during period :
1/7/2009 to 31/3/2010
Media costs for Recruitment and Public notice advertisements are not included
Media expenditure Information may be subject to change following reconciliation of advertising placements at the completion of advertising
activities.
Tourism New South Wales
ourlsm New South Wales
Tourism New South Wales
ourlsm New South Wales
Tourism New South Wales
Qyrlsm New South Wales
Tourism New South Wales
ourism New South Wales
Tourism New South Wales
ourism New South Wales
Tourism New South Wales
ourism New South Wales
Tourism New South Wales
iTourlsm New South Wales
Tourism New South Wales
ourism New South Wales
Tourism New South Wales
iTourism New South Wales
Tourism New South Wales
ourlsm New South Wales
Tourism New South Wales
ourism New South Wales
Tourism New South Wales
Tourism New South Wales
Tourism New South Wales
ourism New South Wales
Tourism New South Wales
Tourism New South Wales
Workcover NSW
Zoological Parks Board
Zoological Parks Board
Zoological Parks Board
Zoological Parks Board
!zoological Parks Board
Zoological Parks Board
i
I
GQ Sponsorship
Heart Of Country
Hunter Valley
Lord Howe 09 On lin e
luxury
Mamma Mia
MICE
New England North West
North Coast
North Coast Flood Re lief
October School Holidays
Outback
Regional Flagship
Repco Rally Online
Riverina Online
Sch Hols Summer Online
School Hols Oct Online
Snowies
Snowy Mountains
Snowy Mountains· Autumn
South Coast
Summer Holiday
Sydney
Sydney - Wicked
Taronga Zoo
Tourism NSW SEM Search
TWPZ NRMA Online
Ultimate Boys Wknd Online
Vivacity
Homecomings
Baby Elephant
Easter Campaign
October School Holidays
Taronga Zoo July Online
Wild Aussles
Zoo Friends
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
INFORMATION RELEASED UNDER GIPA ACT - REF: FA#2
Attachment B
52,344
42,285
235,413
105,912
30,941
50,611
78,203
130,692
176,911
168,736
124,510
50,390
275,564
81,267
24,080
10,060
8,575
2,650
64,308
67,457
189,523
6,72
132,265
135,808
97,165
60,706
183,377
22,463
10,925
802,149
518,320
436,918
83,972
101,749
32,804
38,491
16,973
Page 9 of 13
Page 6 of 6
NSW Government Advertising Campaigns - Media expenditure
Report covers advertising during period:
1/4/2010 to 30/6/2010
Media costs for Recruitment and Public notice advertisements are not included
Media expenditure information may be subject to change following reconcilia ti on of advertising placements at the completion of
advertising activities.
Cancer Institute NSW
Cancer Institute NSW
Cancer Institute NSW
Cancer Institute NSW
Cancer Institute NSW
Cancer Institute NSW
Cancer Institute NSW
Cancer Institute NSW
DECC - Public Affairs
DECC - Public Affairs
DECC - Public Affairs
DECC - Public Affairs
DECC - Public Affairs
DECC - Public Affairs
Dept Of Community Services
DPC - Protocol & Spec Events
DP C - Servicefirst Recruitmen
DPC - Servicefirst Recruitmen
Energy Aus - Network
Energy Aus - Network
Energy Aus - Network
Energy Au, - Retail
Energy Aus - Retail
Energy Aus - Retail
Energy Aust - Pesap
Hunter New England Health
Integral Energy
landcom - Bringelly
landcom - Bringelly
landcom - Bringelly
Landcom - Bus Dev Doonside
Landcom - Camden/illawarra
landcom - Camden/illawarra
landcom - Campbelltown
landcom - Campbelltown
landcom - Corporate Marketing
landcom - Newcastle
landcom - Newcastle
landcom - Newcastle
Landcom - Newcastle
Landcom - The Ponds Newbury
Motor Accidents Authority
Motor Accidents Authority
NSW Fire Brigades
NSW Fire Brigades
NSW Health
NSW Health
NSW Health
NSW Health
NSW Health
NSW lotteries - General
NSW lotteries - General
NSW lotteries - General
NSW Lotteries -Ins Scratchles
NSW lotteries -Ins Scratchies
NSW lotteries -Ins Scratchles
NSW l otteries - Ins Scratchies
NSW lotteries -lotto
NSW lotteries - lotto
NSW lotteries -lotto
Wildlife Photographer
What's Worse
Anthony
Cervical Cancer
Cigarettes Are Eating You
Everybody Knows
National Tobacco
Voice Within
World No Tobacco Day
DECC Adserving
Energy Efficiency
Living Thing 2008 Online
Low Income Housing Refit Progr
Save Power Thi s Summer
Wild About Wales - Online
DOCs - Fosteri ng
FIFA Fanfest
Emergency Alert
Jobs NSW Online
Dial Before You Dig
Energy Efficiency
Overhead Powerlines
Brand Campaign
Price Rise
Retail
PESAP
Good For Kids Good For Life
Public Electricity Safety
Gymea Glade
Oran Park Town
Renwick - Challoner Cottage
Corporate - RHPP
Garden Gates
Lucas Heights
One Minto
Park Central
Corporate Enigma
Ashton Grove
Koala Bay
Oran Park Town
Sanctuary
The Ponds
Accident NotifIcation Form
Green Slips
Fir
evention
Winter Home Fire Safety
Club Drug,
Meningococcal
Responsible Drinking
·Winter Flu
Work Force
Corporate
Jackpot Testing Online
Saturday Superdraw Online
Instant Scratchles
Pyramid Bingo
Win For Life
Winners
lotto
Page 10 of 13
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
311,035
1,252,412
468,359
557,963
1,275,278
390,000
258,296
44,805
27,500
340,260
12,000
48,254
1,667
36,859
1,034,724
408,282
5,868
30,079
16,500
26,550
135,053
1,150,704
42,618
40,250
107,950
24,387
106,010
3,360
120,843
7,871
7,055
38,742
5,193
47,933
9,857
567
37,530
18,464
11,982
66,912
4,537
2,917
10,110
82,563
30,079
21,996
25,575
7,948
259,997
157,282
30,173
16,699
9,800
263,445
182,185
201,236
361,935
261,473
135,304
546,4 4
Page 1 of 4
INFORMATION RELEASED UNDER GIPA ACT - REF: FA#2
Attachment C
NSW Government Advertising Campaigns - Media expenditure
Report covers advert ising during period:
1/4/2010 to 30/6/2010
Media costs for Recru itment and Public notice advertisements are not included
Media expenditure information may be subject to change following reconciliation of advertising placements at the completion of
advertising activities.
NSW Lotteries - Oz Lotto
NSW lotte ries - Powerball
NSW Maritime - HR
Powerball
Maritime Expiry Online
NSW Mariti me - HR
Maritime Medal
NSW Maritime - HR
Propelier Strike Online
HCAP
Core Services
Problem Gambling
GIPAAct
My Zone
Myzone Ticketing
Off Peak Fare Tria l
Personal Security
Canberra Services
North Coast
Winter Fares
Winter Short Breaks
EEPS Hunter Region
Fatigue
Pedestrian Safety
Colou r Tags 2010
Engineer Recruitment
Motorways Regional Passes
My Rego
Newell Highway
Pink Plates
Child Restraint
Digital Red Light Cameras
Double Demerits
Drink Drive RBT
Heavy Vehicle-Enforce
Mobile Speed Cameras
School Safety
Seat belts
Speeding
Driver Knowledge Test Online
Mothers Day
My Address
My Plates Restyle Edu cation Ca
My Test
MyRTA.Com Branding Campaign
No. Plates
Personalised Plates
Sydney Film Festival
Vehicle History Check
Byron Bay Enforce
Drink Drive
EEPS - 3 Offences
Enforce - Drink
Enforce - Speed
Fa tigue
Heavy Vehicle
Motorcycle Safety
Nth Region Learners Workshop
Speeding
Country Rd-Anima ls
EEPS
Fatigue .
Heavy Vehicles
Page 11Road
of 13
Indigenous
Safety
NSW Treasury - Off State Revenue
NSW Trustee & Guardian
Off Of Liquor Gaming & Racing
Office Of Info Commissioner
Public Trans Ticketing Corp
Railco rp - Comm & Marketing
Rai lcorp - Comm & Marketing
Rallcorp· Comm & Marketing
Railco rp· Countrylink
Rallcorp . Countrylink
Railcorp . Countrylink
allcorp - Countrylink
RTA· Hunter Region
RTA · Hunter Region
RTA · Hunter Region
~TA . Corporate Communications
RlA· Corporate Communications
RlA· Corporate Communications
RTA· Corporate Communications
RTA · Corporate Communications
RTA· Corporate Communications
RTA - Corpora te Road Safety
RTA - Corporate Road Safety
RTA - Corporate Road Safety
RTA - Corporate Road Safety
RTA - Corporate Road Safety
RTA - Corporate Road Safety
RTA - Corporate Road Sa fety
RTA - Corporate Road Sa fety
RTA - Corporate Road Sa fety
RTA -licensing & Vehicle Mgmt
RTA - Licensing & Vehicle Mgmt
RTA - licensing & Vehicle Mgmt
RTA - Licensing & Vehicle Mgmt
RTA - Licensing & Veh icl e Mgmt
RTA - Licensing & Vehicle Mgmt
RTA - Licensing & Vehicle Mgmt
RTA - Licensing & Vehicle Mgmt
RTA -licensing & Vehicle Mgmt
RTA - licensing & Vehicle Mgmt
RTA - Northern Region
RTA - Northern Region
RlA - Northern Region
RTA - Northern Region
Rl A - Northern Region
RTA - Northern Region
RTA - Northern Region
RTA - Northern Region
RTA - Northern Region
RTA - Northern Region
RTA - South Western Region
RTA - South Western Region
RTA - South Western Region
RTA - South Western Region
RTA - South Western Region
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
42,695
1,086,945
661,280
23,999
16,165
3,228
1,187,118
72,924
7,389
4,126
730,680
130,734
41,628
108,517
6,4 20
44,143
45,657
44,370
21,236
44,962
6,000
26,3 6
41,326
4,500
28,898
3,087
16,600
166,722
85,286
473,833
762,361
124,668
18 5,002
41,482
27,206
433,653
3,742
18,477
43,984
16,136
20,526
236
67,419
6,500
21,350
17,151
3,750
6,903
57,878
9, 552
9,723
60,621
15,73 6
16,320
3,568
7,730
27,184
48,065
29,195
32,262
3,332
Page 2 of 4
INFORMATION RELEASED UNDER GIPA ACT - REF: FA#2
Attachment C
NSW Government Advertising Campaigns - Media expenditure
Report covers advertising during period:
1/4/2010 to 30/6/2010
Media costs for Recruitment and Public notice advertisements are not included
Media expenditure information may be subject to change following reconciliation of advertising placements at the completion of
advertising activities.
Western Region
RTA· South Western Region
RTA· South Western Region
RTA· Southern Region
TA - Southern Region
Paranoia
Pedestrian Sa fety
EE PS
Enforce Speed
RTA· Sou thern Region
Fatigue
RTA - Southern Region
Heavy Vehicle
RTA· Southern Region
Snowsafe
RTA - Syd Clien t Services
Aboriginal Child Restraint
RTA - Syd Client Services
RTA - Syd Client Services
RTA - Syd Client Services
RTA - Western Region
RTA· Western Region
RTA - Western Region
RTA - Western Region
RTA - Western Region
RTA - Western Region
RTA - Western Region
RTA - Western Region
STA - Marketing
State & Regional Development
State & Regional Development
Sydney Harbour Foreshore Auth
Sydney Harbour Foreshore Auth
Sydney Harbour Foreshore Auth
Sydney Harbour Foreshore Auth
Sydney Harbour Foreshore Auth
Sydney Harbour Foreshore Auth
Sydney Harbour Foreshore Auth
Sydney Harbour Foreshore Auth
Sydney Harbour Foreshore Auth
Sydney Olympic Park Authority
Sydney Olympic Park Authority
Sydney Olympic Park Authority
Sydney Water Corporation
Sydney Water Corporation
TAFE - Hunter Marketing
TAfE - Hunter Marketing
TAFE - Hunter Marketing
TAfE - Hunter Marketing
TAFE - Hunter Marketing
Tourism New South Wales
Tourism New South Wales
Tourism New South Wales
Tourism New South Wa les
Tourism New South Wales
Tourism New South Wa les
Tourism New South Wa les
Tourism New South Wales
Tourism New South Wales
Tourism New South Wales
Tourism New South Wales
Tourism New South Wales
Tou rism New South Wales
Tourism New South Wa les
Tourism New South Wales
Tourism New South Wa les
Tourism New South Wales
Workcover NSW
Workcover NSW
Drink Drive
fatigue
Operation Roadsafe
Drink Drive
EEPS
Fatigue
Ice & Snow
Indigenous
Motorcycle Safety
Parent Workshop
Seatbelts
Sydney Buses
Manufacturing Week
Microblz Week
Brand Darling Harbour09/1O Online
Chinese Garden
Darling Harbour
Hoopla
Jazz Festival
Rocks Brand
Rocks Fire Water
Rocks Market Branding
The Rocks
Education Sign-Ups Online
Kids In The Park
Syd Olympic Park Search
licensed Plumbers Digital
Water Wise Rules
Applicatons Closing
Corporate
Course Vacancies
Enrolments
Hunter TAFE SEM Search
Countryllnk
f l fA fanfest
Heart Of Country
l ord Howe Island
Murray Online
NSW Holidays Online
Regiona l NSW Brand
Snowies
Sydney
Sydney Brand
Sydney Partner Online
Sydney Surrounds
Sydnlclty Secrets Online
Tourism NSW SEM Search
Vivacity
Vivid
Winter School Holidays
Home Safe
Homecomings
Page 12 of
13
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
22,988
5,955
24,966
34,290
8,526
3,308
72,823
7,696
110,092
6,217
75,298
30,533
15,840
25,881
14,015
10,720
42,672
7,371
34,439
22,816
16,400
3,306
33,022
14,908
47,060
43,902
43,636
20,306
39,186
1,000
53,057
4,135
798
51,201
13,120
81,607
65,848
2,978
6,125
156,935
68,931
52,721
81,395
41,266
42,633
1,298,170
263,375
417,961
2,298,511
12,238
33,000
16,859
77,341
14,061
159,827
26,599
17,211
960,938
Page30f4
INFORMATION RELEASED UNDER GIPA ACT - REF: FA#2
Attachment C
NSW Government Advertising Campaigns - Media expenditure
Report covers advertising during period:
1/4/2010 to 30/6/2010
Media costs for Recruitment and Public notice advertisements are not included
Media expenditure information may be subject to change following reconciliation of advertising placements at the completion of
advertising activities.
Workcover NSW
~coverNSW
Workcover NSW
Zoological Parks Board
Zoological Parks Board
Awards Online
School Construction Zone
School Safety Online
Worksafe Awards
July School Holidays
Wild AU5sies
541,637
90,698
42,249
9,260
113,545
Page 13 of 13
Page 4 of 4
INFORMATION RELEASED UNDER GIPA ACT - REF: FA#2
Attachment C