Word document - Small Business Week Calgary

Innovation Award
Company Profile
In 200 words define your company (product, service, value proposition) and why your
company is a good candidate for this award. This will be your public profile on the website,
and your place to let the world know who you are. This should be written less as an
advertisement, and more of a company overview with specific examples describing how you
are a good candidate for the award.
Tell us about your Company
In the following questions, please limit each answer to 400 words or less.
What is your why?
Why does your business exist, why do you do what you do? When did your business start?
What is your value proposition? What are your products and services?
Your concept
Describe your innovation concept, approach or product.
Innovation
What makes your innovation unique, More specifically:
a) What new added value or benefit is shown through your innovation?
b) What is the impact of your innovation? How are you disrupting or reshaping an industry?
c) How has your innovation created a competitive advantage?
Success
Use specific examples to show the commercial success of your innovation. For example:
a) Annual revenue received from innovation
b) Product units sold, and where they are distributed (locally, nationally, internationally)
Growth
Describe your business concept.
a) How is the innovation contributing to company growth?
b) What makes you stand out from your competitors?
c) Describe how your business plan shows future growth
Vision
What is your company’s vision for the future of your company? Where would you like your
company to be in the next five years, and what are the key steps you will be taking?
Why do you stand out?
Finally, why does your company make a good candidate for this award? Why do you stand out
from other fantastic businesses?