La Estrategia en el Comercio Detallista Estrategias del Comercio Detallista Ing. Maria Elena Vázquez Lira Sesión 3 Agosto 2006 1 Tarea Equipo 1 GDA Web Search Caso Wal-Mart Leer Artículo: D’Andrea, G., & Lunardini, F. (2005). Dentro de la mente y el bolsillo del consumidor latinoamericano. Harvard Business Review (Octubre). Visitar website The Coca Cola Retailing Research Council: http://www.coke.net/app/home/portal/!ut/p/.cm d/cs/.ce/7_0_A/.s/7_0_10Q/_th/J_1_IP/_s.7_0 _A/7_0_10Q/_s.7_0_A/7_0_10Q#1 Leer capítulo 4 2 Modelo Homans Exec Values/Vision Strategy Management Style Climate Structure People Results Managemt Systems Environment 3 The Eight Ways To Win In Retailing The Pentagon & The Triangle PLACE SYSTEMS COMMUNICATION PRODUCT LOGISTICS PEOPLE SUPPLIERS VALUE Ring, L., y Tigert, D., seminar: Strategic Planning and Management in Retailing. Babson College 4 Five Key Questions for Each Pentagon Corner Do we win? By how much? (a little or a lot?) Is it getting better or worse? (direction) Does anybody care? Is it sustainable? 5 The Eight Ways To Win In Retailing The Pentagon & The Triangle Size PLACE Location Layout & Design SYSTEMS COMMUNICATION PRODUCT LOGISTICS PEOPLE SUPPLIERS VALUE Ring, L., y Tigert, D., seminar: Strategic Planning and Management in Retailing. Babson College 6 The Eight Ways To Win In Retailing The Pentagon & The Triangle PLACE SYSTEMS COMMUNICATION PRODUCT Intensity Assortment Style & Fashion LOGISTICS PEOPLE SUPPLIERS VALUE Ring, L., y Tigert, D., seminar: Strategic Planning and Management in Retailing. Babson College 7 The Eight Ways To Win In Retailing The Pentagon & The Triangle PLACE SYSTEMS COMMUNICATION PRODUCT LOGISTICS SUPPLIERS Price PEOPLE VALUE Quality Ring, L., y Tigert, D., seminar: Strategic Planning and Management in Retailing. Babson College 8 The Eight Ways To Win In Retailing The Pentagon & The Triangle PLACE SYSTEMS PRODUCT Service LOGISTICS SUPPLIERS Knowledge Climate PEOPLE VALUE Ring, L., y Tigert, D., seminar: Strategic Planning and Management in Retailing. Babson College 9 The Eight Ways To Win In Retailing The Pentagon & The Triangle PLACE SYSTEMS COMMUNICATION PRODUCT Positional Promotional LOGISTICS PEOPLE SUPPLIERS VALUE Ring, L., y Tigert, D., seminar: Strategic Planning and Management in Retailing. Babson College 10
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