Guide to campaign resources
A range of resources, tools and other products have been developed as part of the Stop it at the Start campaign. They can help parents, family members and
other influencers reflect on their own attitudes and behaviours, and start a conversation about respect with young people. Full details are below, with all
products available for viewing and download from respect.gov.au
Ideas to share and promote the resources
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Social media – share links, images and snippets of the resources on your Facebook, Twitter or other channels.
Articles – write articles for internal and external newsletters, blogs or websites.
Conferences and community events – include the print advertisement in conference programs, or show the television commercial at local events.
Website and intranet links – add links from your intranet or website to respect.gov.au or individual resources. The web badge can also be added to
websites or email signatures to show support for the campaign.
Stakeholder engagement – share the infographic, animation and other material with stakeholders or other networks.
Support other local prevention initiatives – print or share the resources online to support other local initiatives.
Resources
Description
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Guides, checklists and other tools
Excuse
Interpreter
The Excuse Interpreter is our most popular product. It contains common expressions and the hidden
meanings that can unintentionally excuse disrespectful behaviour towards girls.
The interpreter has been adapted for Aboriginal and Torres Strait Islander communities.
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Resources
Description
Respect
checklist
This checklist helps influencers to understand and become more aware about what boys and girls might
be thinking in disrespectful or aggressive situations.
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The checklist has been adapted for Aboriginal and Torres Strait Islander communities.
Conversation A guide to help influencers speak confidently and openly with young people about the importance of
Guide
respectful relationships.
The guide has been adapted for Aboriginal and Torres Strait Islander communities. It’s also available in
other languages - Arabic, Cantonese, Korean, Mandarin, Thai and Vietnamese.
Storybook
This beautifully illustrated storybook was developed for Aboriginal and Torres Strait Islander
communities. It follows the journey of PJ and his family, as they learn to recognise disrespectful
attitudes and behaviours in themselves, and the importance of respectful relationships. The book is
being distributed to Aboriginal Medical Centres, Land Councils and Indigenous organisations.
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Resources
Description
Brochure
The brochure is a shortened version of the Conversation Guide. It is available here in the following
languages - Assyrian, Arabic, Cantonese, Dari, Dinka, Korean, Mandarin, Nepali, Somali, Swahili, Thai,
Urdu and Vietnamese.
Posters and
postcards
Posters and postcards for Aboriginal and Torres Strait Islander communities show the link between
disrespectful behaviour and violence against women. They feature artwork from the Respect starts with
us storybook, and have been distributed to Aboriginal Medical Centres, Land Councils and Indigenous
organisations.
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Posters for culturally and linguistically diverse audiences here in the following languages – Assyrian,
Arabic, Cantonese, Dari, Dinka, Korean, Mandarin, Nepali, Somali, Swahili, Thai, Urdu and Vietnamese.
Digital and social resources
Parenting
educator
videos
A series of videos from parenting experts Dr Justin Coulson, Dr Michael Grose and Dr Rosina McAlpine.
They share tips and advice on how adults can reflect on their own attitudes, and talk to their kids about
respect.
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Resources
Description
Influencer
videos
A series of videos from people sharing their personal stories, and how we can all play a role in breaking
the cycle of violence. These will be added gradually over the life of the campaign. The first video
featuring Lani Brennan is available here.
Blog
Each month a guest writer provides a blog post which is featured on the respect.gov.au website. Posts
currently on the website are from parenting experts, CEO and Founder of the Tara Costigan
Foundation, Michael Costigan, domestic violence advocate Lani Brennan and curriculum expert Kathy
Walker.
Infographic
Provides a shareable snapshot of key findings from the research which informed the campaign,
Reducing violence against women and their children.
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It is available here in the following languages – Assyrian, Arabic, Cantonese, Dari, Dinka, Hindi, Korean,
Mandarin, Nepali, Somali, Swahili, Thai, Urdu and Vietnamese.
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Resources
Description
Animation
The animation is a two minute video for influencers showing the link between disrespectful behaviour
and violence against women. The animation is available on the respect.gov.au website and YouTube.
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It is available here in the following languages – Arabic, Cantonese, Mandarin, Nepali, Thai, Vietnamese.
Web badge
A web badge can be downloaded and used to show support for the campaign.
Advertising materials
Television
commercial
The highly acclaimed Stop it at the Start television commercial was released in April 2015. It shows the
link between disrespectful behaviour and violence against women. It’s available as a 15 second, 45
second and 60 second ad on the Department of Social Services YouTube channel. Broadcast quality
versions and high-resolution still images can be downloaded from respect.gov.au.
The TVC is also available on the Department of Social Services YouTube channel in Tagalog,
Mandarin, Hindi, Cantonese and Arabic.
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Resources
Description
Print ads
Print advertisements can be downloaded from respect.gov.au. They provide more detailed messaging
and context around the issue.
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Adaptations are available for Aboriginal and Torres Strait Islander communities here. The print ad is
also available in Arabic, Cantonese, Korean, Mandarin, Punjabi, Thai and Vietnamese.
Radio ad
An Indigenous radio advertisement is available here, and has been translated into 10 Indigenous
languages.
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