Citizens Clean Elections Commission
Voter Education Plan
Mission Statement – To implement and to administer the Citizens Clean Election
act fairly, faithfully and fully.
Citizens Clean Elections Act
The people of Arizona declare our intent to create a clean elections
system that will improve the integrity of Arizona state government
by diminishing the influence of special-interest money, will
encourage citizen participation in the political process, and will
promote freedom of speech under the U.S. and Arizona
Constitutions. Campaigns will become more issue-oriented and less
negative because there will be no need to challenge the sources of
campaign money.
Voter Research
Voter Attitudes
•
Most voters believe that voting is important and necessary
•
The voting process is overwhelming
Motivators to vote:
•
Self-interest: How does this affect me?
•
Issue-specific support: Strong feelings for or against a candidate or issue
•
Improve Society: make things better, changing the world
•
Importance: voting is a privilege, responsibility & duty
Barriers to voting:
•
•
EDUCATION: Single, biggest hurdle
•
Difficulty in finding unbiased resources that cut through the rhetoric & provide clear facts
•
Current information is felt to be dense, inaccessible & written in legalese
Importance: my vote isn’t really going to make a difference, doesn’t matter who is elected
Independent Voter Study
On November 12, 2015, Clean Elections and
the Morrison Institute for Public Policy
presented the findings of and conducted a
panel discussion on the Independent Voter
Study.
Key Takeaways:
•
37% OTH voters “Independents”
•
73% of IND describe themselves as
“moderates”
•
Independents vote on the issues, not the
parties
•
Why aren’t they voting:
•
Didn’t know they could
•
Time intensive to research the issues
•
Don’t like the options
Voter Education Tools
•
•
•
•
•
•
•
•
Candidate Statement Pamphlet
Citizens Initiative Review
Debates
Smart Phone App
Candidate Compass
Find My Elected Officials
Website
Media
Candidate Statement Pamphlet
• Digital and alternative
versions
• Available at community
centers and libraries
• District specific
•
•
•
•
English
Spanish
Navajo
Sun Sounds
Citizens’ Initiative Review
Debates
• Improved format
• Increased awareness
• Interactions with smart phone app
• Ex. Submit debate questions
• Available on YouTube
App
Highlights: The voter would be able to access voter & candidate information, send push
notifications, track candidates and showcase important events/deadlines.
Candidate Compass
Website/Social Media
Find My Elected Officials
2016 Paid Media
Media Tactics:
TV | Radio | Print | Digital | Social | Theater | Outdoor Digital Billboards
Messaging:
Vote Informed, Candidate Statement Pamphlet, Debates
Education Videos
8 Ball
Finger Fortune Teller
Coin Toss
Banner Ads
Print
Infographics
• How to Participate in the Primary
Election
• Independents/Open Primary
• Early Voting: Apache and Pinal
Counties (coming soon)
Independents
•
•
•
•
•
Radio Reads/Pandora
Social posts
Short social video
Infographic
Dedicated
“Independent Voter”
web page
Native American Outreach
• Partnerships with ITCA and Tribes
• Rural Addressing Conference
•
January 13 & 14, 2016
• Development of specific education materials
• Early voting infographics
• Social media
• Apache County radio reads (early voting sites)
• Voter education booths at fairs & rodeos/community events
• Speaking engagements across the state
• National Voter Registration Day
Native American Outreach
White Mountain Apache Tribal Fair & Rodeo
San Carlos Apache Veterans Day Fair
Navajo Nation Fair
National
Voter
Registration
Day
September 22, 2015
How can we help?
@AZCCEC
/AZCleanElections
/AZCCEC