CML Goals and Strategies _____________________________________________________________________________________ GOAL ‐ Technology Identify and evaluate uses of technology to meet the current and future needs of CML members. Strategies • Develop a document management plan and/or system ¾ Time Line—2012‐2013 • Investigate the capability of recording in person workshops with multiple presenters ¾ Time Line—2012‐2013 • Create IT partnerships to assist members ¾ Time Line—2012‐2013, on‐going • Create an information network for members by centralizing and providing all CML information via the website ¾ Time Line—2013 • Establish website as a communications hub ¾ Time Line—2013 • Provide opportunities for networking and resource sharing for our members ¾ Time Line—2013 • Explore the use of Blogs ¾ Time Line—2013 • Develop an IT strategic plan to support systems and projects ¾ Time Line—late 2013 • Provide the ability for members to self‐select topics of interest and receive focused communication ¾ Time Line—2013‐2014 • Create the ability for online survey information to be connected to member records (IMIS) ¾ Time Line—2014‐2015 GOAL ‐ Advocacy Continue to identify leadership opportunities in developing solutions to both current and anticipated municipal issues and communicating progress and trends in a timely and effective manner to municipal officials. Strategies • Reinstate “Localize and Personalize” ¾ Time Line—2012 • Create ad hoc committees as needed to meet the needs of our members ¾ Time Line—2012, on‐going 1 Goal/Advocacy Strategies ‐ continued •
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Improve methods of communicating and capitalizing on CML advocacy efforts and successes ¾ Time Line—2012, on‐going Identify ways to communicate the value of advocacy services CML provides to its members ¾ Time Line—2012, on‐going Improve Board presence at the Capitol ¾ Time Line—2013 GOAL ‐ Membership Engagement/Outreach Identify and evaluate methods to enhance and improve membership engagement and outreach. Strategies • Increase outreach to key staff in large municipalities ¾ Time Line—2012, on‐going • Investigate expanding “Cities and Towns Make it Possible” to help members engage with their constituencies ¾ Time Line—2013‐2014 • Increase Board involvement in outreach efforts ¾ Time Line—2013‐2014 GOAL ‐ Expanding Training Resources Identify and develop methods to ensure members outside of the Denver area have alternate means to obtain the information presented. Strategies • Enhance webinar experience/webcam ¾ Time Line—2012, on‐going • Develop a training library ¾ Time Line—2012‐2013, on‐going • Develop partnerships with other organizations for training ¾ Time Line—2013 • Conduct regional workshops using CML staff and other organizations ¾ Time Line—2013‐2014 2