Professional Marketing
Services for Legal Firms
Because JE Consulting understand what we are about and what we want to achieve,
we know our marketing needs could not be in safer hands.
Lee McClellan – Partner, Palmers Solicitors
Increase your profits
Since the deregulation of marketing within the UK legal profession, legal firms have developed dramatically in the way
in which services and products are provided and promoted to clients. Paradoxically, this has worked against some firms,
as prospective clients are much more informed about the service they should be getting from a good solicitor and what
they might pay for these services.
JE Consulting is an independent marketing company that specialises in marketing the services of legal firms. Our team
can provide effective, practical marketing solutions that will:
�Help you to retain and sell more to your existing clients
� Promote your products and services to potential clients
�Encourage your referrers to refer more
�Develop your internal marketing and selling skills
We work with:
�Start-up firms wanting to get off to a fast start
�Established firms who want to breathe new life into their marketing activities
�Successful firms who want to achieve more
A BREATH OF FRESH AIR...
As no two firms are ever the same, our services are tailored to meet your specific needs.
Consulting Services
We will meet you to discuss:
Then we review:
� What you want to achieve
� What marketing you have conducted in the past
� What results you have achieved
�How the market has changed
� Which type of clients you like working with best
� Which are most profitable to you
� Where you have specialist expertise or special interests
�What type of individuals or businesses you want as future clients
By taking this approach, we can then research and formulate your firm’s marketing plan, which is built upon providing
results to you as fast as possible. A plan of action is then devised to suit your budget and agreed upon before any further
commitment is made.
Outsourced Marketing Department
If you don’t have the time or manpower to manage the marketing plan, we act as your outsourced marketing department.
This means we carry out the work for you in order to get results. What we don’t do is provide you with all the information
and then leave you to cope on your own. We don’t try and sell you expensive marketing products or training courses. We
work with you every step of the way, from concept to final delivery and results.
A PERFECT COMBINATION...
Working with the JE Consulting team means there is no need to have a qualified marketing
person, or department, on site, they provide a completely outsourced service in all
disciplines of legal service marketing.
Suzanne Lee – Partner, mfg Solicitors
Benefits to your firm
By working with JE Consulting, your firm has access to highly experienced marketing people who understand the legal
profession. For firms with marketing resources in place, it means access to additional specialised knowledge when
needed and for firms without any marketing resource it means a cost-effective marketing department.
You will work with a team that has mature enthusiasm and originality, who can help you to achieve greater marketing success.
You benefit from:
� Marketing skills without the employment overheads
� A source of greater knowledge, ideas and enthusiasm
� Different and objective viewpoints
� Proven methods and measured results
HELPING YOU BLOOM...
Having JE Consulting on board is like having our own in-house marketing department – we
can call on them at any time, whatever our requirements, but without the overheads that
come with employing our own marketing team.
Lee McClellan – Partner, Palmers Solicitors
Good reasons for your firm to work with JE Consulting:
� You have access to a complete range of proven marketing solutions that will generate new business for you
�You will receive the best customer service in the business
�You will deal with real people who care about your firm’s success
� We provide a fixed fee consultancy service that means you don’t receive any unexpected invoices for our work with you
�You can spread your investment with us over 12 months
�You have access to experienced marketing expertise
BURSTING AT THE SEAMS...
It’s good to work with a team who can take a step back from the firm and give us an
honest opinion. The whole team are great to deal with.
Suzanne Lee – Partner, mfg Solicitors
�Marketing Plans
Researched, bespoke marketing
plans tailored to the core objectives
and budgets of the firm.
�Press Relations
Coverage for your firm in
newspapers, business journals
and specialist trade publications.
�Public Relations
Structured programmes to maximise
referrals from contacts and introducers.
�Client Satisfaction Surveys
Carried out on your behalf to monitor
your service delivery and maximise
your client referrals.
�Brochure Design
In-house design facilities for
new marketing materials.
�Seminar Programmes
Proven event programmes,
fully prepared and delivered.
�Newsletters
Bespoke newsletters, written
and designed in-house, delivered
to meet your deadlines.
� Social Media
Using platforms to engage with
existing and potential clients.
�Website Design
Unique web designs for every client,
to suit your marketing objectives.
�E-marketing Programmes
Tailored e-campaigns that keep
your website fresh and updated,
your clients informed and attract
new visitors every day.
�Pricing Solutions for Added
Value Services
Innovative pricing solutions that
make your value-added services
easier to sell.
�Special Interest Campaigns
for Niche Markets
Targeted programmes for
capitalising in niche sectors.
BLOWING OUR OWN TRUMPET...
The team at JE Consulting has a great reputation of delivering an effective, friendly and
efficient approach – I would have no hesitation in recommending them to other firms.
Nigel Rowley – Managing Partner, Mackrell Turner Garrett
“Professional, expert and efficient” are just three of the words used to describe the work of JE Consulting by clients
Mackrell Turner Garrett – a full-service law firm based in the heart of London.
JE Consulting deliver a completely outsourced marketing solution, ensuring that all of Mackrell Turner Garrett’s requirements
including PR, marketing, web development, consultancy, and social media are fully dealt with in a professional and timely manner.
JE Consulting’s expert web development team have been influential in developing Mackrell Turner Garrett’s web presence
including re-building the website to include Search Engine Optimisation techniques to ensure the firm’s website is placed
high in internet searches. The web team has also worked with Mackrell Turner Garrett to develop off-shoot micro-sites
focused on specific services. JE Consulting also help produce the firm’s entire PR, guaranteeing that the firm has a
presence in the press and industry journals, in turn developing a strong identity and brand and keeping it in touch with
existing clients while attracting new ones.
Nigel Rowley, Managing Partner at Mackrell Turner Garrett, said: “JE Consulting have been a great help in publicising
our brand to a wide audience of existing and potential clients, while also being influential in managing our social media
and digital requirements. We are a large firm of lawyers with a range of specialties, but with JE Consulting’s professional
approach, expert staff and quick delivery we know our marketing requirements are in safe hands, thus we can concentrate
on our key legal work without worrying about our marketing strategy.
“The team at JE Consulting has a great reputation of delivering an effective, friendly and efficient approach – I would have
no hesitation in recommending them to other firms.”
Please contact us to arrange an informal, no obligation meeting.
Telephone: 0121 355 4774
Head Office:
2 Mitre Court
Lichfield Road
Sutton Coldfield
B74 2LZ
Tel: 0121 355 4774
London Office:
1 Cornhill
London
EC3V 3ND
Tel: 020 7458 4074
Web: je-consulting.co.uk
Email: [email protected]
je-consulting.co.uk
Head Office: 2 Mitre Court, Lichfield Road, Sutton Coldfield, B74 2LZ
London Office: 1 Cornhill, London, EC3V 3ND
Tel (Head Office): 0121 355 4774 � Tel (London Office): 020 7458 4074