The Localization of
Counter Strike in Japan
What is the defining feature to
make network-games interesting?

Fun of a network game
Fun of game itself

We have localized for the Japanese
game market Counter-Strike, which is
popular in the world aside Japan.
Localization for the Japanese
Market
Change of visual images
 Menu which allows easy manipulation
 Addition of some features such as a
single mission mode and event maps
 Didn’t change the balance of gamesystem

Competitors Who Can Share Fun
Game-time

Who is your competitor with whom you
can have fun time through games?
Cases in the Following
Countries
The United States
 Asian countries
 Japan (Part 1)
 Japan (Part 2)
 Japan (Part 3)

Features of LEDZONE:
competitors with fun available
anywhere and anytime
What makes competitors
challenging: Part 1 Statistics
Analysis
F/D
Amount
Play time Total Amount
9
9
2003-09-0
2003-09-1
2003-09-2
2003-10-0
2003-10-1
2003-10-2
2003-11-0
0.22
0.25
0.39
0.45
0.49
0.74
600
2400
3300
6000
900
88
260
342
613
93
2003-11-1
2003-11-2
2003-12-0
2003-12-1
2003-12-2
2004-01-0
2004-01-1
2004-01-2
2004-02-0
2004-02-1
2004-02-2
2004-03-0
0.81
0.86
1.09
1.00
0.96
0.81
1.15
1.02
1.10
1.19
1.26
1.37
18600
18000
14700
34800
19500
0
23700
22500
20900
40800
18200
3000
1658
2080
1552
3669
2181
396
1542
2745
2269
3972
2375
271
97
357 First "good job!"
699
1312
1405
For the first time,F/D readings reached 1
3063 for a moment.
5143
6695
10364 Debut to team battle
12545 Become a team leader
12941
14483
17228
19497
23469
25844
26115
What makes competitors
challenging: Part 2 Statistics
Analysis
環境と倒す快感
e1
e2
Proportion of
“Good Job!”
GJ割合
Fluctuation
15分後の of players
人数増減
after playing 15min
.57
.60
Can
play in
よい環境で
good
environment
プレイできる
e5
.64
使用金額
Play time
利用時間
-.61
.57
the pleasure of
相手を倒す快感
beating enemy
.93
Kill the enemy in
傭兵キル
mercenary mode
e4
.86
自チーム
Your
own team
e3
Who are challenging
competitors?
Who gets along well (who is congenial).
 Who has about same skill
 A fair player
 Or a good coach (goal)

Dose the royal customer means the
person who pays a lot of money?
顧客価値
利用金額（RFM）
Customer Value
RFM
リテンション（プレイ期間の引き伸ばし）
Retention
(Extension of play time)
RFMの高い
High
RFM
ロイヤルプレイヤー
royal player
ゲームを盛り上げ
Popular
人気のある
Royal
player
ロイヤルプレイヤー
一般
プレイヤー
General player
見込み
プレイヤー
Prospective
新規
プレイヤー
New
player
練習中の
プレイヤー
Practicing
Player
初心者を育てる
Royal player
ロイヤルプレイヤー
who
coach new player
見込プレイヤーを
Royal player
連れてくる
Who brings new player
ロイヤルプレイヤー
クラスターA～Z
Cluster
A~Z
player
顧客個人、もしくは
クラスター属性別の
リテンション
プログラムの実施、
収益性の高い個人、
もしくはクラスターへの
集中投資
Operation of retention
program to individual customer
or classified customers by
cluster attribution
Centralized investment to
high profitability customer
or cluster attribution
Additional Feature to make
competitor become “challenging”
GJ button
 Rules for rating
 Protect the fare player from the camper
 List of my favorite player, and not favorite
(To be scheduled)

Our staff
Times of
total correspondence
Staff
Staff
Staff
Staff
Staff
Staff
Staff
Staff
Staff
Staff
Staff
Staff
Staff
Staff
Staff
Staff
Staff
Staff
Staff
Staff
合計
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
2
34
12
37
16
37
12
33
17
32
72
64
65
29
38
8
22
17
6
39
592
Repeat frequency Repeat ratio Repeat amount
2
100%
5,400
25
74%
71,500
8
67%
29,600
21
57%
45,000
9
56%
29,500
20
54%
41,200
6
50%
24,800
14
42%
77,300
7
41%
18,600
13
41%
24,900
28
39%
103,100
21
33%
59,500
19
29%
80,400
8
28%
55,000
10
26%
29,000
2
25%
5,700
5
23%
6,700
3
18%
9,900
1
17%
14,000
5
13%
20,000
227
38%
751,100
Our staff
Staff who put enthusiasm
Staff 17
Staff 22
Staff 4
Staff 7
Staff 14
Staff 28
Staff 27
Staff 3
Staff 6
Staff 23
Staff 11
Staff 26
Staff 8
Staff 1
Staff 9
Staff 25
Staff 10
Staff 15
Staff 24
Staff 2
Staff 16
Staff 18
Staff 19
Staff 20
Staff 5
Staff 12
Staff 21
Staff 13
25
18
14
14
14
14
12
10
10
10
8
7
6
5
5
5
4
4
4
3
3
3
3
3
2
2
2
1
Staff who good at coaching
Staff 12
Staff 4
Staff 1
Staff 22
Staff 17
Staff 27
Staff 14
Staff 20
Staff 28
Staff 7
Staff 8
Staff 23
Staff 6
Staff 3
Staff 9
Staff 10
Staff 25
Staff 2
Staff 16
Staff 26
Staff 19
Staff 5
Staff 11
Staff 13
Staff 24
Staff 15
Staff 18
Staff 21
28
23
14
14
13
11
10
10
10
9
9
8
7
6
6
6
5
4
4
4
3
2
2
2
2
1
1
1
Average
corresponding time(sec)
Staff who good at corresponding
Staff 22
Staff 17
Staff 4
Staff 27
Staff 3
Staff 7
Staff 9
Staff 25
Staff 28
Staff 1
Staff 6
Staff 10
Staff 24
Staff 14
Staff 19
Staff 26
Staff 11
Staff 23
Staff 8
Staff 12
Staff 20
Staff 16
Staff 2
Staff 5
Staff 13
Staff 15
Staff 18
Staff 21
21
18
13
12
10
10
10
10
10
9
9
8
8
7
7
7
6
6
5
4
4
3
2
2
2
2
2
2
Staff
Staff
Staff
Staff
Staff
Staff
Staff
Staff
Staff
Staff
Staff
Staff
Staff
Staff
Staff
Staff
Staff
Staff
Staff
Staff
Staff
Staff
Staff
Staff
Staff
Staff
Staff
Staff
11
25
28
26
12
4
3
8
5
27
14
15
13
23
17
19
1
9
21
2
16
6
18
7
24
20
10
22
6.9
8.9
9.6
9.8
9.9
10.5
11.6
11.7
12.6
13.7
13.9
14.5
14.9
15.1
15.3
15.5
15.9
16.7
16.7
16.9
17.1
17.6
18.9
21.6
22.4
24.2
27.9
36.1
Amount of
corresponding
15
23
12
7
22
72
61
2
41
7
22
17
15
28
13
711
24
4
15
13
31
92
5
9
13
19
13
1
Difficulties rising from a
community with both friendly
strength and risk potentials
300,000
200,000
180,000
250,000
160,000
140,000
200,000
120,000
100,000
150,000
80,000
100,000
60,000
40,000
50,000
20,000
530
507
484
461
438
415
392
369
346
323
300
277
254
231
208
185
162
139
93
116
70
47
1
24
645
617
589
561
533
505
477
449
421
393
365
337
309
281
253
225
197
169
141
85
113
57
1
0
29
0
Contents




Need a fun game and competitor who can share
the time for playing network game.
Localize Counter-Strike for Japanese in order to
offer fun game
LEDZONE stand-bys to make a favorable game
environment to capture challenging competitors
Through data-analysis, capture features of
challenging competitors and then add new
functions. In addition, staff will be available as a
control tower