Choosing the Route To Traveler
Information Systems Deployment
by
ITS America ATIS Committee
USDOT ITS Joint Program Office
Washington State Transportation Center (TRAC)
ATIS Overview
•
•
•
•
Collection, Consolidation, Dissemination
Public-private partnerships
Evolving business opportunity
Creating revenue potential for public sector
ATIS is Evolving
•
•
•
•
•
New delivery mechanisms
Additional information sources
Changing mix of participants
Emerging public/private partnerships
Don’t know ultimate market potential
The ATIS Business Plan:
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•
•
•
•
Sorts out business relationships
Describes the local ATIS market
Identifies cost and funding sources
Lists participants and their roles
Accommodates changing needs and technologies
Reality Check
• Can it be legally implemented?
• Will it be politically supported?
• Will it produce the desired level of private sector
involvement?
No one ATIS business model is
appropriate for all regions.
.
Many Factors Affect Choices
•
•
•
•
•
Availability of infrastructure
The need for revenue
Jurisdictional complications
Legal limitations
Willingness to take on risk
Competing Perspectives
Modes
Highway
Functions
Capital
Transit
Operations
Governments
Planning
Local
Sectors
Federal
Regional
Private
State
Public
Public and private sectors have
significantly different views about
what is important.
Private
Sector
View
Public
Sector
View
What’s Important
• Return on investment
• Regional coverage
• National markets
• Political & constituent
support
• Operation of specific
facilities
• Regional policy goals
• Social equity
Public Interest vs Private Interest
Crucial
Control
Systems
(VMS)
Public
Snow Pass
Line
(HAR)
#800
Call In
Data
Fusion
Less
Critical
6 Year
Transportation
Improvement Plan
Customized
Travel
Assistance
Individual
Driver Route
Guidance
Modest
Private
Large
Private Business
Opportunity
Public sector needs to state its role,
then private sector can make its
business decisions.
Public Policy or Consumer Market
Driven?
Public
Policy
Consumer
Market
Public
Greater Distribution
of Benefits
Control
More Free
Information
Private
Investment
Greater Market
Acceptance
More
Revenue
If Public Policy Driven:
•
•
•
•
Greater potential to manage travel demand
Can address issues of accessibility and equity
More public control
More public money required
If Consumer Market Driven:
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•
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•
Focus is on creating value for customers
Aimed at specific market segments
Greater potential for private sector revenue
More private investment likely
Most regions will require continued
public support for at least the next
few years.
Three ATIS Functions:
Who will do what?
ATIS Business Model Continuum
Public
Control
Public
Funding
PUBLICCENTERED
FUSION
FRANCHISED
FUSION
CONTRACTED
FUSION
Private
Control
COMPETITIVE
FUSION
Private
Funding
Public
Data
Collection
Private
City
Trans.
Mgt.
System
Transit
Data
Fusion
Company
1
State
Dept. of
Trans.
Information
Distribution
Company
2
Company
3
Transit
$
End Users
$
$
City
Trans.
Mgt.
System
General Public
Data Given Away
Data Sold to
Customers
Public Centered Fusion
Public
Data
Collection
Transit
State
Dept. of
Trans.
Private
City
Trans.
Mgt.
System
Data
Fusion
Data Fusion
System
Information
Distribution
Company
1
Company
1
Transit
End Users
Company
1
State
Dept. of
Trans.
Company
2
$
$
Company
3
$
City
Trans.
Mgt.
System
General Public
Data Given Away
Data Sold to
Customers
Contract Fusion
Public
Data
Collection
Transit
State
Dept. of
Trans.
Private
City
Trans.
Mgt.
System
Data
Fusion
Services
Data
Fusion
Information
Distribution
Transit
End Users
Company
1
Data
Dissemin
-ation
Services
State
Dept. of
Trans.
$
City
Trans.
Mgt.
System
Company 2
Company 3
$
$
$
General Public
Data Given Away
Data Sold to
Customers
Franchised Fusion
Public
Data
Collection
$
Company
1
Company
3
$
Information
Distribution
$
Transit
End Users
$
$
Data
Fusion
City
Trans.
Mgt.
System
State
Dept. of
Trans.
Transit
Private
State
Dept. of
Trans.
City
Trans.
Mgt.
System
Company
1
$
Company
4
$
Company
2
$
$
General Public
Data Given Away
Data Sold to
Customers
Competitive Fusion
Contracting Mechanisms Govern:
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•
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•
Participant interactions
What data will be provided
Use of and restrictions on the data
Cost distribution
How any revenues will be generated and shared
Choosing the Route
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No ONE model is appropriate for all regions
Public support required for the next few years
Public and private views significantly different
Public policy OR consumer market?
Resulting ATIS roles
A Process For Developing ATIS Business Plans
Public Sector
Private Sector
A
Geographic Size
Level Of Existing Congestion
Available
Infrastructure
Market
Potential
Available Infrastructure
Public Sector
Agencies
Level Of Interest
Revenue Availability
Intended
Role of
the ATIS
D
Private
Companies
C
B
D
Mgmt
Structure
Business
Structure
Legal Constraints
Political
Constraints
Product
Development
(Participant
Activities)
Revenue
Generation
Contractual
Relationships
B
A
Costs
Business
Plan
Revenue
C
Business Roles/
Relationships