MediaMind Upgrade
New Attachment Process – Part 2
Limor Nadav-Greenberg | Solution Specialist
January 2011
© 2010 MediaMind Technologies Inc. | All rights reserved
Agenda
▸ Targeted Delivery Groups
▸ Serving priority
▸ Attachment rules
▸ Attachment view
▸ Summary view
▸ Delivery groups sub tab
© 2010 MediaMind Technologies Inc. | All rights reserved
Remember Joe and Greatland Airlines…?
Joe wants to serve a different set of ads to people in
different locations
NY :
WA:
…
Let's see how this is done…
© 2010 MediaMind Technologies Inc. | All rights reserved
Targeted Delivery Groups
Delivery Group A
Master Ad 1
Master Ad 1
Targeted
Master Ad 2
Master Ad 2
Placement 1
Delivery Group B
Ad 2 (copy)
Master Ad 3
Master Ad 3
Targeted
Master Ad 4
Ad 1 (copy)
Master Ad 4
Ad 4 (copy)
Delivery Group C (default)
Generic Ad
Generic Ad
Ad 3 (copy)
Generic Ad
(copy)
NOT
Targeted
© 2010 MediaMind Technologies Inc. | All rights reserved
Delivery Groups Set Up
1.
2.
3.
Create a new Delivery Group
Select the right set of ads for it
Select a target audience for it
© 2010 MediaMind Technologies Inc. | All rights reserved
Delivery Groups Setup
1.
2.
3.
Select the Target Audience you need.
If it does not exist – Click on + Add Audience.
You can copy an existing TA and then edit it.
© 2010 MediaMind Technologies Inc. | All rights reserved
Delivery Groups Setup
Note: You can filter the list by: ID, Name, Type,
Advertiser, Account and Status.
© 2010 MediaMind Technologies Inc. | All rights reserved
Delivery Groups Setup
© 2010 MediaMind Technologies Inc. | All rights reserved
Serving Decision
▸ If a user matches multiple target audiences in different
delivery groups , the serving will be as follows:
▸ Retargeting: wins
Retargeting
▸ Site Keywords: Served next
▸ Geo: Served last
Site Keywords
Geo Targeting
General rule: the more specific DG will be the winner
© 2010 MediaMind Technologies Inc. | All rights reserved
Serving Decision - Example
Cookie: Yaris
Publisher: Male, 34yrs
Delivery Group A
Master Ad 1
Male
Master Ad 2
Selected ad
Delivery Group B
Master Ad 1
Master Ad 2
Visited
Yaris
page
This user fits into both categories. In this case - the server will select
an ad from the DG which contains retargeting information.
© 2010 MediaMind Technologies Inc. | All rights reserved
Attachment Process – General Rules
© 2010 MediaMind Technologies Inc. | All rights reserved
Attachment Rules
Reminder:
▸ Ad/s attached to placement/s that contain a single DG
will be added to that DG automatically.
▸ If ad/s are attached to placement/s with no DG – the
system will create one automatically.
© 2010 MediaMind Technologies Inc. | All rights reserved
Attachment Rules
▸ A placement needs to be attached to exactly 1 default
(non-targeted) delivery group.
Placements can contain many additional targeted delivery groups.
Delivery Group A
Targeted
Delivery Group B
Targeted
Placement 1
Delivery Group C (default)
NOT
Targeted
Delivery Group D (default)
NOT
Targeted
© 2010 MediaMind Technologies Inc. | All rights reserved
Attachment Rules
▸ An ad cannot be directly attached to a placement that
is already attached to multiple delivery groups.
The user will have to either add the ad to a certain DG, or create a new
DG containing this ad and then attach it to the placement.
Delivery Group A
Targeted
Delivery Group B
Targeted
Placement 1
Delivery Group C (default)
NOT
Targeted
Master Ad
© 2010 MediaMind Technologies Inc. | All rights reserved
Attachment Rules
▸ A placement cannot be attached to two delivery
groups with the exact same target audience
(according to the TA ID).
Delivery Group A
NY
Delivery Group B (default)
NOT
Targeted
Placement 1
Delivery Group C
NY
© 2010 MediaMind Technologies Inc. | All rights reserved
Attachment Rules
▸ An ad cannot be attached to placements that are
attached to different DGs.
The user will be able to add the ad to each of the DGs.
Delivery Group A
NY
Placement 1
Delivery Group B
WA
Placement 2
Master Ad
NOT
Targeted
© 2010 MediaMind Technologies Inc. | All rights reserved
Attachment Rules
If your campaign is targeted – start the
attachment process by using the delivery
group options (create new / edit).
© 2010 MediaMind Technologies Inc. | All rights reserved
Attachment View
© 2010 MediaMind Technologies Inc. | All rights reserved
Summary View
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Delivery Groups Sub Tab
▸ Central place that allows you to view and manage all
delivery groups in your campaign.
© 2010 MediaMind Technologies Inc. | All rights reserved
Delivery Groups Sub Tab  Import
 Import button allows to import a DG from another campaign.
 By default – Master ads and Target Audience are copied too,
but the user can change that.
© 2010 MediaMind Technologies Inc. | All rights reserved
Delivery Groups Sub Tab  Edit
 Allows editing the rotation settings, default serving and target
audience of multiple DGs at once.
© 2010 MediaMind Technologies Inc. | All rights reserved
Placements’ New Interface
Tab name was
changed to Ads
The Targeting &
Optimization sub tab
was replaced with the
Delivery Group UI
The order of the
sub tabs was
changed
▸ The first sub tab will be similar to the DG floater
View current UI
© 2010 MediaMind Technologies Inc. | All rights reserved
Editing a DG from the placement context
The system will prompt a question: 'Do you want to apply this
change to this placement only or to all placements attached to
this DG?'
© 2010 MediaMind Technologies Inc. | All rights reserved
Placements List changes (in the campaign level)
 Delivery Groups and Target Audience were added to:
 Available Columns
 Grouping options
 Filtering options (both by ID and name of each)
© 2010 MediaMind Technologies Inc. | All rights reserved
Backward compatibility – General rules
 After an agency upgrades, the UI changes and
enhancements will only be visible in new campaigns.
 The agency upgrade status determines the behavior
of new campaigns.
If the agency was upgraded – new campaigns they create will
follow the logic of MM Upgrade for all users (i.e., a non-Beta
creative user will see the same UI as usual, but ads related to
new campaigns will behave according to MM upgrade logic.
Proper messages will be provided).
© 2010 MediaMind Technologies Inc. | All rights reserved
Backward compatibility – Upgraded users
Item
Before/After
upgrade
View
Campaign
New campaign
Will see the new interface
Old campaign
As usual
New campaign
Will see the new interface
Old campaign
Will see the old interface. If a new placement is
created in an “old” campaign – it will still use
the old interface
New campaign
Will see the new interface
Old campaign
Will see the old interface
Placements
Placements List
© 2010 MediaMind Technologies Inc. | All rights reserved
Backward compatibility – Non-Beta users
Item
Before/After
upgrade
View
Campaign
New campaign
Will see the old interface (no new sub-tabs)
Old campaign
As usual
New campaign
Targeting & Optimization tab will be disabled
Old campaign
As usual
Placements
Placements List New campaign
Attach
Will see the old interface
Old campaign
As usual
New campaign
Will not be able to attach ads to placements
Old campaign
As usual
© 2010 MediaMind Technologies Inc. | All rights reserved
Q&A
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Hands On
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The “old” placements interface
Back
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