OPPORTUNITIES IN
THE RETAIL MARKET
A vertical focus for approaching new clients
2015
The Market Defined
Companies you interact with
Retailers sell merchandise, generally without altering
it and deliver services related to the sale of those
products. Retailers fall into two categories: store
retailers and non-store retailers.
Source: InfoTrends 2011
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Top Trends For This Market
• Retail companies have more customer data than ever before
• Mall attendance is in decline…retail business need to be mobile,
social and engage in precision marketing
• Increased number of media channels used to reach customers
• More than half of the marketing spend is allocated to print
Source: InfoTrends Capturing the Cross Media Direct Marketing Opportunity 2010
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Channels Used in Direct Marketing
Retail has been quick to embrace
using multiple channels in their
Unsure, 9.4% One, 9.4%
Four, 8.3%
direct marketing efforts. If you’re
company can provide more than
Two, 29.2%
print, there’s definitely opportunity
to grab a piece of the pie (or
donut, rather).
Three, 43.3%
Source: InfoTrends Capturing the Cross Media Direct Marketing Opportunity 2010
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Cost:
Multiple Channels:
Provide alternatives to
show flexibility
Are they being used as
effectively as they can?
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According to InfoTrends…
Did you know that the average
annual external print spend in
the retail segment equals
$28,000?
Source: InfoTrends’ Capturing the SMB Communication Services Opportunity 2009
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So, what are they producing?
Retail organizations have a wide
• Signage
variety of marketing
• Point of sale advertising
communications needs. All of
• E-Mail marketing
these needs provide a tangible
• Print directories
opportunity for your company’s
• Printed direct mail
services.
• Newspaper advertising
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Bringing More Value
One way to differentiate your
company is to provide unique
materials that enable higher value
printed products to be created.
Let’s take a look at how Mohawk
Specialty Digital Substrates can
help you provide this value to your
retail customers.
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Hair Care Salon:
Build rewards programs to
reduce guest churn
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Campaign Results
• Response rates between 14% - 20 % depending on segment
• Advertising to sales ratio: 6 to 14 pieces for one sale
• Members using Fantastic Rewards spent almost 33% more than
an average transaction
• Strong up-sell performance, particularly with female guests who
never had a color service
Source: PODi.org
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Why You Should Consider Pursuing this Market
The retail market provides many
• Campaign management
revenue opportunities for you as a
• Database management
print service provider. The
• Data-driven personalization
opportunities include these key
• Cross media services
products and services:
• High-quality digital print
• Mailing & Fulfillment
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We can help…
Mohawk MakeReady provides
practical tools and actionable
information for digital printers
like you.
Visit: www.MohawkMakeReady.com for more tools, to
request a meeting, or to join the community.
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