CASE STUDY / Game show campaign
The objective of this campaign was to educate a small group of
IT professionals about their set of 13 secure coding principles.
Delivering a number of highly technical messages that are essential
in the protection of company assets and integrity required some
imaginative thinking!
The challenge
Traditionally, this audience has been difficult to engage with having
become too accustomed to the corporate communication channels
most regularly used. We decided the most effective way to inspire our
audience about their security responsibilities was to use humour. The
success of this campaign depended on how much the audience was
willing to participate and interact with one another.
Collaborating closely with our client ensured we achieved clear return
on investment. We created and supplied all the collateral and props
including a bespoke animation and an A0 poster displaying the 13
secure coding principles. The team managing the project co-hosted the
session to support the security team.
All input is evil
A plan was coming together. The project took the form of a dynamic
Halloween themed game show, designed to focus on learning and
maximise audience participation. We began by sending an invitationstyle desk drop to the security team. Without
giving too much away, this was successful
in generating a sense of anticipation and
discussion on the topic.
Seven quiz rounds combined fun
and humour with cognitive
learning. The audience
demonstrated healthy
competition and
the use of film clips
visually demonstrated
the essence of the
secure coding principles.
had no idea what
“to Iexpect,
but was
pleasantly surprised
and impressed by the
whole session and
really enjoyed the
quiz theme.
”
80%
. . . of participants
could recall at least
half of the 13 secure
coding principles.
The outcome
We measured the success of the campaign using feedback forms issued to all the participants. The responses
were overwhelmingly positive and allowed us to test attendees’ awareness and knowledge after the session
took place. The feedback showed that 80% of participants could recall at least half of the 13 secure coding
principles. The Security & Continuity Manager confirmed post-event that the team were now actively
demonstrating their understanding of the key messages and had clearly benefited from our varied approach
towards communicating this technical and business-critical subject matter.
Excellent event and loved the costumes. This was the best way to interact with various teams and get a
“message
across that doesn’t go in one ear and out the other.
”
The Security Company | [email protected] | +44 (0) 1234 708456 | www.thesecurityco.com