BTEC Assignment Cover Sheet BTEC Course Level 1/2 First Award in Travel and Tourism BTEC Unit 2 – UK Travel and Tourism Destinations Assignment Title Getting to know the UK as a major tourism destination and gateway. Teacher(s) M.Mann and E.Hazell Issue Date Deadline 1 Final Deadline February 2014 May 30th 2014 June 6th 2014 Grading Criteria Completed 1A.1 P1 2A.P1 P2 1A.2 P1 2A.P2 P2 1A.3 P1 2A.P3 P2 1B.4 P1 2B.P4 P2 1C.5 P1 2C.P5 P2 Final Grade Awarded 2A.M1 M2 2B.M2 M2 2C.M3 M2 2B.D1 D2 2C.D2 D2 Signature of Teacher Date Learners Authentication of Their Work Learners Name Signature of Learner Date Internal Verification Final Grade Confirmed Date Signature of Internal Verifier BTEC Level 1/2 First award in Travel and Tourism Unit 2 – UK Travel and Tourism Destinations (30 GLH) Assignment Title: Getting to know the UK as a major tourism destination and gateway. Introduction You are employed by a local tourist information centre and have been asked to find out about destinations and major UK gateways. In addition, you have been asked to provide a customer with details of road, rail and air travel in and around the UK. Task 1(1A.1 – 2A.M1) Produce a map that does the following: Locate at least 4 of each type of travel and tourism destinations (which receives a significant number of tourists and has an obvious infrastructure in place for tourism) for the following types of destination – □ □ □ □ 4 4 4 4 Capital Cities Seaside Resorts Countryside Areas Cultural/Historical Destinations Locate (as accurately as possible) at least six UK gateway airports (with the 3-letter code included). □ Ensure that at your chosen airports span each of the countries that make up the UK (England, Scotland, Wales and Northern Ireland). □ For each gateway airport, identify (using a dotted line) at least 1 typical passenger route from the UK, naming both the UK (and/or European) airport the route begins and ends with. You must include an example from the UK mainland to Republic of Ireland and from the UK to Europe. Locate (as accurately as possible) at least four UK seaports. □ For each port, identify (using a dotted line) at least 1 typical passenger route from the UK, naming both the UK (and/or European) port the route begins and ends with. You must include an example from the UK mainland to Republic of Ireland and from the UK to Europe. Locate (as accurately as possible) three motorways and three rail lines, identifying the destinations connected by them. MAKE SURE THAT YOUR MAP(S) HAS A TITLE, SCALE, N SIGN AND KEY. Task 2 (1A.1 – 2A.M1) Produce a detailed travel plan for: □ one route of road travel in and around the UK that includes: the method of transport used, the names of motorways and roads/coach and bus services (companies named) used, place of origin and travel and tourism destination (one that has been identified on your map) and estimated times and any planned breaks. □ one route of rail travel in and around the UK that includes: the method of transport used, the rail lines (e.g. South West Mainline) and stations (e.g. Bristol Temple Meads), place of origin and travel and tourism destination (one that has been identified on your map) and estimated times/any planned breaks. □ and one route of air travel in and around the UK that includes: the method of transport used, the airports flown from and to, the place of origin and travel and tourism destination (one that has been identified on your map) and estimated times. ALL EXAMPLES NEED TO BE BASED ON GENUINE RESEARCH FROM TRAVEL BOOKING WEBSITES E.G. EASYJET, NATIONAL EXPRESS ETC. Task 3 (1B4 – 2D.B1 ) Produce either a booklet or leaflet that describes how one UK town or city destination, one seaside resort and one countryside area can appeal to two different types of visitors e.g. nonEnglish speaker, families with teenage children. Be clear and describe the following: □ The appeal of the destination to at least two visitor types to include attractions, natural features, the range of accommodation, facilities, arts and entertainment, sightseeing and transport links. Be sure to focus your explanations on the type of visitors specified for example, if you chose ‘families’ then focus on family-friendly facilities, family attractions etc.) Recommend how one UK destination might be able to increase its appeal to different types of visitors. Justify your own recommendations as to how one UK destination might be able to increase its appeal to different types of visitors. This should be based on one of your destinations outlined above. Task 4 (1C.5 – 1C.D2 ) Using at least two different information sources, plan two UK holidays, for different types of visitors, producing a detailed itinerary for each that justifies the choices made. To do this you must: Use at least two different information sources, plan two UK holidays, for different types of visitors, producing a detailed itinerary for each, and justifying choices made. To do this you must: □ Identify what the customer’s needs are in terms of travel arrangements etc. □ You must include the following in the itinerary: dates and times of travel, modes of travel, departure and destination locations, types of accommodation, board basis and special features that are included. This must be produced in a professional manner that can be given to the customer. Use the following customer profiles or create your own. If you choose to create your own you must ensure that you include type of visitor, motivation (relation, special occasion, activity), features they are looking for (culture, natural scenery), budget and destination. Customer profile A ‘A family of 4 from Newcastle made up of 2 adults and 2 children aged 14 and 16 wish to travel to London for a weekend break. They wish to go during the school holidays for a total of 3 nights. They are looking for things the whole family can enjoy and they wish to be car free for the visit.’ Customer profile B ‘A 20 year old French student wishes to visit the UK to improve his English. He would like to visit interesting cities (not London as he has been there before) as well as the countryside. He is a keen walker and enjoys camping. He is travelling on his own and is on a tight budget.’ YOU MUST RECORD ALL WEBSITES, BROCHURES AND LEAFLETS USED (AND KEEP COPIES WHERE POSSIBLE). TO GAIN THE HIGHEST MARKS, YOU MUST COMMENT ON THE APPROPRIATENESS OF EACH SOURCE OF INFORMATION GAINED IN RELATION TO THE TASK. Analyse ways in which the two planned UK holidays could be adapted to meet the needs of different types of visitors. You should take into account the: □ Alternative preferences that various customer types might have in terms of transport and accommodation choices, leisure interests and activities e.g. a family holiday travelling by car to a seaside resort and staying in a holiday home or caravan. If a couple were to travel to the same seaside resort, what different alternatives could be offered, catering more for the needs of a couple? Evidence you must produce for this task. A map, travel plan, booklet or leaflet and itinerary spanning the range of work undertaken. Indicative reading Textbook Appleyard, N et al. (2013) BTEC First Travel and Tourism Student Book, Pearson Education 978 1 446906 279 Journals Travel Trade Gazette – CNP Information Ltd Travel Weekly – Reed Business Information Ltd Note: If you have not achieved the Level 2 criteria, your work will be assessed to determine if the following Level 1 criteria have been met. To achieve the criteria you must show that you are able to: Unit Criterion reference Locate four travel and tourism destinations, from each destination category, with support. 2 1A.1 Locate six UK gateway airports and four UK seaports, with support. 2 1A.2 Locate two motorways and two rail lines, identifying the destinations connected by them, with support. 2 1A.3 Outline how one UK town or city destination, one seaside resort and one countryside area can appeal to two different types of visitors. 2 1B.4 Use different types of sources of information to plan one UK holiday for a selected visitor, and produce an itinerary. 2 1C.5 Learning Aims and Unit Content
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