RTÉ Player
May 2014 Review
RTÉ Player Summary Streams
Unique Browsers (RTÉ.ie/Player)
Average Streams per Browser (RTÉ.ie/Player)
Page Impressions
International share of streams
Total number of app downloads to end May
4,606,000
756,000
3.3
15,056,000
11.7%
1,182,000
Month on Month change
13%
1%
24%
1
SUNDAY GAME LIVE
25th May
2
LATE LATE SHOW
23rd May
3
THE EUROVISION SONG CONTEST
10th May
4
CHAMPIONS LEAGUE LIVE
24th May
5
FAIR CITY
21st May
6
HOME & AWAY
1st May
7
LATEST IRISH NEWS
24th May
8
THE SAVAGE EYE
5th May
9
GREY'S ANATOMY
6th May
10
EASTENDERS
20th May
Source: Urchin Analy1cs, Blue Metrix, & iTunes 00,000 Streams RTÉ Player Monthly Streams & Unique Browsers Total Streams
Unique Browsers
6,000,000
1,000,000
900,000
5,000,000
800,000
700,000
4,000,000
600,000
500,000
3,000,000
400,000
2,000,000
300,000
200,000
1,000,000
100,000
0
0
Mar-13
• Apr-13
May-13
Jun-13
Jul-13
Aug-13
Sep-13
Oct-13
Nov-13
Dec-13 Jan-14 Feb-14
Mar-14
Apr-14
May-14
There were 4.6m stream views in May, up 26% year on year
Source: Urchin & Blue Metrix; *App traffic excluded 00,000
68,500 Streams
Streams RTÉ Player ConsumpAon by PlaCorm Share of Streams
1%
100%
1.2%
1.2%
1.1%
1.4%
0.5%
1.6%
90%
20.9%
80%
70%
19.9%
2.7%
2.7%
2.5%
11.1%
10.4%
10.3%
1.7%
1%
60%
19.8%
1.4%
19.2%
3.2%
3.9%
4.3%
1.5%
1.8%
1.9%
21.9%
22%
2.8%
2.5%
2%
2.3%
11.1%
10.6%
9.9%
9.8%
1.5%
1.5%
1%
20%
19.9%
20.6%
2.3%
9.5%
1.4%
1.6%
5.7%
2.7%
23.8%
9.9%
1.2%
2%
9.8%
50%
62.7%
64.2%
64.6%
66.6%
61.2%
61.9%
62.3%
60.8%
7%
7.3%
7%
6.5%
2.9%
2.5%
2.6%
2.7%
2.5%
23.3%
23.2%
22.4%
23.2%
1.7%
1.7%
1.7%
1.7%
25%
2.2%
1.1%
40%
7.4%
60%
30%
2.1%
9.9%
0.9%
9.6%
10.5%
0.6%
0.5%
55.3%
54.2%
9.2%
0.2%
11%
Android
Samsung Smart TV
iPad
iPod Touch
iPhone
PS3
www.rte.ie/player
0.2%
55%
51.8%
56.9%
54.7%
20%
10%
0%
Mar-13
• Apr-13
May-13
Jun-13
Jul-13
Aug-13
Sep-13
Oct-13
Nov-13
Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14
The desktop version of the RTÉ Player accounted for 55% of streams in May
Source: Urchin, Blue Metrix 00,000
Streams
12th Dec: 28,000 Streams in Total RTÉ Player Top 20 Programmes in May Best Episode Only, All Platforms (except UPC TV)
1
SUNDAY GAME LIVE
25th May
2
LATE LATE SHOW
23rd May
3
THE EUROVISION SONG CONTEST
10th May
4
CHAMPIONS LEAGUE LIVE
24th May
5
FAIR CITY
21st May
6
HOME & AWAY
1st May
7
LATEST IRISH NEWS
24th May
8
THE SAVAGE EYE
5th May
9
GREY'S ANATOMY
6th May
10
EASTENDERS
20th May
11
THE REPUBLIC OF TELLY
12th May
12
REVENGE
13th May
13
DOLORES KEANE: A STORM IN THE HEART
12th May
14
THE SATURDAY NIGHT SHOW
9th May
15
THE BIG BANG THEORY
7th May
16
RABODIRECT PRO 12 (LEINSTER V GLASGOW)
31st May
17
DES BISHOP: BREAKING CHINA
1st May
18
PRIME TIME
1st May
19
THE MEANING OF LIFE
4th May
20
THE MENTALIST
6th May
Source: Blue Metrix 39,000 Streams in Total 00,000
Streams
RTÉ Player Programme Category Analysis 100%
90%
2%
0.4%
1%
8%
4%
2%
0.5%
0.4%
6%
4%
3%
0.9%
0.2%
7%
5%
21%
29%
23%
80%
70%
60%
RTÉ Jr, TRTÉ & Two Tube
Religous & Irish
Art & Music
Factual
Lifestyle
News & Sport
Drama
Entertainment
50%
40%
45%
43%
55%
30%
20%
10%
18%
15%
19%
0%
MAY 2012
• MAY 2013
MAY 2014
55% of stream requests in May were for Drama content
Source: Blue Metrix RTÉ Player Programme Category Analysis 100%
RTÉ Jr, TRTÉ & Two Tube
Religous & Irish
Art & Music
Factual
Lifestyle
News & Sport
Drama
Entertainment
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
2011
Oct
Nov
2012
Dec
Jan
Feb
Mar
Apr
May
2013
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
2014
Jul
Aug
Sep
Oct
Nov
Dec
Jan Feb Mar Apr May
Source: Blue Metrix 00,000 Streams
The original desktop version of the RTÉ Player has the most Irish unique visitors amongst its compeAAve set Total Unique Visitors
Sky Go
Channel 4 4oD
ITV.com
TV3.ie
RTÉ Player
531
487
500
431
424
N.B. comScore currently measures PC/ Laptop access only – recent growth in RTÉ Player consump?on has been driven by Apps 458
415
357
352
399
350
302
283
311
374
358
375
308
298
200
91
86
88
87
90
89
81
77
68
65
77
71
79
54
65
61
63
66
0
Nov-12
Dec-12
Jan-13
Feb-13
Mar-13
Apr-13
May-13
Jun-13
Jul-13
Aug-13
Sep-13
Oct-13
Nov-13 Dec-13 Jan-14 Feb-14
Mar-14
Apr-14
N.B. The data above for, TV3.ie & ITV.com represents all traffic to the domain, and not just the VOD element of that site • comScore reports that the number of Irish unique visitors to the (desktop) RTÉ Player in April 2014 was
308,000
Source: comScore MMX, Ireland 15+, April 2013 to April 2014 RTÉ.ie/Player has a young and gender balanced user base in Ireland Share of Irish Unique Users of the RTÉ Player
Age Group
55+ = 17.4%
Gender
15-24 = 20.5%
Male - 51%
45-54 = 15.3%
25-34 = 20.9%
Female - 49%
35-44 = 26%
• Over 4 in 10 of Irish adult (15+) users of the desktop RTÉ Player in April fell within the 15-34 age group
• 50% were Male and 50% Female
Source: comScore MMX, Ireland 15+, April 2013 to April 2014