Enrollment Management Institute
Peralta Community Colleges
Goals, Objectives and Expected
Outcomes
The Enrollment Management
Paradigm
Definition:
Enrollment management is a systematic, holistic, and integrated
approach to achieving enrollment goals by exerting more control
over those institutional factors that shape the size and
characteristics of the student body. It includes activities
associated with attracting and retaining students including
marketing, recruitment, financial aid, orientation, advising, and
instruction. It also involves examining institutional mission,
program and service offerings, organizational structure, and
resource allocation. The process relies heavily on the use of
pertinent data and information for informed decision making.
Goals of an Enrollment Management
Program
1.
To achieve the institution's desired enrollment
state (numbers and characteristics)
2. To improve the quality of the institution's
educational programs, services and student life
and learning; and
3. To assist individual students to accomplish their
educational/career goals.
Goals of the Enrollment
Management Institute
Goals:
Short-term: Implement enrollment management
strategies to increase enrollment for summer and
fall 2015
Long-range: Develop a comprehensive plan that is
integrated with the educational, facilities and IT
strategic plans of the district and colleges.
Objectives
Objectives: Short-term
 Enrollment management fundamentals – analytical assessment
 Review, revise and focus enrollment management
implementation plans (outreach, marketing and retention) that
are aligned with best practices.
 Presentation of enrollment management plans from each campus
(summer, fall 2015, spring 2016).
 District enrollment management plans
 Revising and strengthening our policies and practices
 Delineate and align roles and responsibilities (district-wide and
campus-specific)
Long-term: Growth vs. Stability
Objective: Develop a comprehensive plan that includes:
 Establishing FTES Targets (resident, non-resident, special populations)
 Revisit Budget Allocation Model
 Address facility needs: (deferred maintenance, new facilities, housing)
 IT needs (prioritizing projects with a focus on SSSP)
 Alternative modes of instruction (DE, on-site)
 Assessment of policies and procedures (CCC apply, matriculation hold,
assessment, student payment plans)
 Leveraging and integrating SSSP, CPT, Equity programs and Peralta
Scholars to meet enrollment and completion targets
 Instructional strategies that facilitate retention and success
Institute Expected Outcomes
 Train participants in the fundamentals of enrollment
management
 Identify, explicate and incorporate best practices
 Establish realistic measurable goals
 Creating action plans that can be implemented immediately
 Establish a mechanism to coordinate enrollment management
efforts
 Identify and recommend the allocation of resources
 Codify the data elements to be captured, monitored and
evaluated
 Build a cohesive team
Proposed Format
Frequency
Topics/Themes
 Half-Day session at the August
Summit – short term
enrollment management
plans, implementing the EMI
 Building Institutional Capacity
 Developing a Budget Model that
plans for growth
 Strengthening Retention through
Integration and Collaboration
 Disciplined Appraisal of Academic
and Student Services Programs
 Leadership Capacity Building
 Leveraging Community
Partnerships
 Four to six half day sessions
throughout the academic year.
Coordinating Structures
1. Enrollment Management Coordinating Committee
– College Presidents and District Personnel: Policy,
planning, implementation of short-term plans and
evaluation
2. Enrollment Management Institute Steering
Committee – Campus and district staff, faculty and
students: Plan and implement the year-long
Enrollment Management Institute