How to
create
business opportunities
in
the corporate space
for stylists
www.IITTI.org
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Patrick Chun
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Patrick Chun
"ET"
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So you want
corporate
customers?!
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What is the
biggest
issue?
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You first
need to
know how
they think!
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Measure?!
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Measure?!
Throughput
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Measure?!
Throughput
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ROI
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Measure?!
Throughput
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ROI
Profit
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Measure?!
Throughput
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ROI
Profit
PriceEarning
Ratio
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Why?
Measure?!
Throughput
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ROI
Profit
PriceEarning
Ratio
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wanted
a
standard
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wanted standards like:
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Wait a minute!
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all want standards like:
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But you
can't
measure
style!
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Or can you?!
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Can't really 'measure' style!
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Your strategy:
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Your strategy:
Don't play the corporate 'measurement' game!
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Your strategy:
Don't play the corporate 'measurement' game!
But corporate 'awareness' game!
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Your strategy:
Don't play the corporate 'measurement' game!
But corporate 'awareness' game!
Because they aren't aware they need you!
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In other words,
Build
awareness!
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But they don't even want
to see a stylist
at their company!
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The disconnect:
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The disconnect:
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The disconnect:
Words used
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The disconnect:
Words used
Market share
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The disconnect:
Words used
Market share
Branding
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The disconnect:
Words used
Market share
Branding
Team-building
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The disconnect:
Words used
Market share
Branding
Team-building
Soft skills
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The disconnect:
Words used
Market share
Color analysis
Branding
Team-building
Soft skills
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The disconnect:
Words used
Market share
Color analysis
Branding
Personality
Team-building
Soft skills
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The disconnect:
Words used
Market share
Color analysis
Branding
Personality
Team-building
Fashion
Soft skills
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The disconnect:
Words used
Market share
Color analysis
Branding
Personality
Team-building
Fashion
Soft skills
Therapeutic
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How?
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How?
Find a middle man!
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How?
Think of
corporate trainers
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How?
Think of
corporate trainers
as
an introduction
for you!
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How?
Corporate
Trainer
Corporate training
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How?
Corporate
Trainer
Corporate training
generates awareness
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How?
Corporate
Trainer
Corporate training
generates awareness
Some will want more!
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How?
Personal
Stylist
Personal
Stylist
Personal
Stylist
Corporate
Trainer
Corporate training
generates awareness
Some will want more!
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How?
Think of
corporate training
as
your advertisement
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How?
Think of
corporate training
as
your advertisement
...to generate
awareness
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How do you
get
more companies
to be interested
in
corporate training?
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Remember?
They love
standardized measurement!
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That's where we come in...
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That's where we come in...
● allows a global standard
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That's where we come in...
● allows a global standard
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That's where we come in...
● allows a global standard
So there are more corporate training!
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That's where we come in...
● allows a global standard
So there are more corporate training!
...and you have more advertisement!
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Success stories...
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Josephine Apailuck
Lui
Tantrabandit
Thailand
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...building
franchise
based on
IITTI
Carolina
Tan
Philippines
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How it looks in
action?
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When
companies
pay
attention...
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The Future
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What is
your
first step?
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1.) Corporate for me? Or not?
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1.) Corporate for me? Or not?
If not,
2.) Partner with a Corporate
Trainer
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1.) Corporate for me? Or not?
If not,
2.) Partner with a Corporate
Trainer
If so,
2.) Build your own brand of
"IITTI Training Program"
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Patrick Chun <[email protected]>
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