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India
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E Commerce Market Introduction
India Online Consumer Electronics Market Introduction
Business Models Prevalent in Online Consumer Electronics Market
Marketplace Model
Hybrid Model
Inventory Model
India Online Consumer Electronics Market Size
By GMV, FY’2012-FY’2015
By Average Order Size, FY’2015
India Online Consumer Electronics Market Segmentation
By Product Categories, FY’2012-FY’2015
By Demand from Cities (Tier 1, Tier 2 and Tier 3), FY’2012 and FY’2015
By Mode of Payment, FY’2015
By Seasonal Demand, FY’2015
By Mode of Distribution (B2C and B2B), FY’2015
By Mode of Making Purchase (Mobile App and Desktop Website), FY’2015
By Marketplace and Company Website, FY’2015
Consumer Profiles in India Online Consumer Electronics Market, FY’2015
Gender-wise Split of Online Consumer Electronics Shoppers, FY’2015
Age-wise Split of Online Consumer Electronics Shoppers, FY’2015
Preference for Online Shopping, FY’2015
Preference for Normal or Express Delivery, FY’2015
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Figure 1: India E-commerce Market Size on the Basis of GMV in INR Billion, FY’2010FY’2015
Figure 2: Consolidated Performance of the India Online Consumer Electronics Market in
Terms of CAGR by Product Categories on the Basis of GMV in Percentage (%), FY’2012FY’2015
Figure 3: Marketplace Model for India Online Consumer Electronics Market
Figure 4: Pricing Analysis in Marketplace Model
Figure 5: Hybrid Model in India Online Consumer Electronics Market
Figure 6: Inventory Model in India Online Consumer Electronics Market
Figure 7: India Online Consumer Electronics Market Size by GMV in INR Billion, FY’ 2012FY’2015
Figure 8: India Online Consumer Electronics Market Segmentation by GMV Contribution
from Different Product Categories in Percentage (%), FY’2012-FY’2015
Figure 9: India Online Consumer Electronics Market Segmentation by Demand
Contribution from Different Cities on the Basis of Number of Orders Placed in Percentage
(%), FY’2012 and FY’2015
Figure 10: India Online Consumer Electronics Market Segmentation by Preferred Mode of
Payment on the Basis of Numbers of Orders Placed in Percentage (%), FY’2015
Figure 11: India Online Consumer Electronics Market Segmentation by Seasonal Demand
on the Basis of Numbers of Order Placed in Percentage (%), FY’2015
Figure 12: India Online Consumer Electronics Market Segmentation by Mode of
Distribution on the Basis of Number of Orders Placed in Percentage (%), FY’2015
Figure 13: India Online Consumer Electronics Market Segmentation by Mode of Making
Purchase on the Basis of Number of Orders Placed in Percentage (%), FY’2015
Figure 14: India Online Consumer Electronics Market Segmentation by Marketplace and
Company Website on the Basis of Number of Orders Placed in Percentage (%), FY’2015
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Table 1: Commission Charged by Online Marketplaces on Consumer
Electronics, 2015
Table 2: Shipping Fee Charged by Online Marketplaces from Suppliers
Table 3: India Online Consumer Electronics Market Daily Average Orders and
Average Order Size in INR, FY’2015
Table 4: India Online Consumer Electronics Market Annual Orders, Average
Order Size and Market Size in INR Billion, FY’2015
Table 5: India Online Consumer Electronics Market Segmentation by GMV
Contribution from Different Product Categories in INR Billion, FY’2012-FY’2015
Table 6: India Online Consumer Electronics Market Segmentation by Number of
Orders from Different Cities on the Basis of Number of Orders Placed in Million,
FY’2015
Table 7: India Online Consumer Electronics Market Segmentation by Preferred
Mode of Payment on the Basis of Number of Orders Placed in Million Units,
FY’2015
Table 8: India Online Consumer Electronics Market Segmentation by Seasonal
Demand on the Basis of Numbers of Order Placed in Million Units, FY’2015
Table 9: India Online Consumer Electronics Market Segmentation by Mode of
Distribution on the Basis of Number of Orders Placed in Million Units, FY’2015
Table 10: India Online Consumer Electronics Market Segmentation by Mode of
Making Purchase on the Basis of Number of Orders Placed in Million Units,
FY’2015
Table 11: India Online Consumer Electronics Market Segmentation by
Marketplace and Company Website on the Basis of Number of Orders Placed in
Million Units, FY’2015
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The rise in demand for convenience shopping as well as the
penetration of internet among the population has led to the
growth of this industry at a fast pace. The market has also
flourished as it has been able to offer steep discounts on the
prices of the products offered and attract customers away from
the brick and mortar shops.
Further, increasing disposable income of Indian masses, launch
of technological advanced devices and decreasing prices of
consumer electronic devices including smartphones, tablets and
notebooks were other important factors responsible for growth
of the consumer electronics market in the country. Indian buyers
have started spending enough time to browse through the
electronics products of their choice online instead of being
coerced by salespeople at offline retail shops.
The Indian scenario of the online consumer electronics market
has seen a spurt in the number of online retailers coming up in
the recent years. This has led to a high growth in the number of
firms operating in the market and a higher penetration rate for
the buyers of this industry. The major players in the market that
lead from the front are Flipkart, Amazon, Snapdeal and Paytm.
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India has one of the largest markets for smartphones across the globe
competing fiercely against China and the US. The availability of a wide
range of products, increase in mobile data consumption and decline in
data tariffs along with mobile operators extending their data network are
the major factors behind the towering growth of smartphones sales in
India. The easy availability of mobile and mobile phone accessories on ecommerce platforms at heavy discounts and aggressive promotion
strategies adopted by manufacturing and online retailing companies have
further driven the online sales of these products over the last few years.
The contribution of this segment to the market revenue inclined to a
dominant ~% by FY’2015. The revenue of online mobile phones and
accessories market has expanded from INR ~ billion and reached a figure
of INR ~ billion by the end of FY’2015. The online mobile phones and
accessories market has expanded at a tremendous rate during the period
FY’2012-FY’2015, witnessing an astonishing CAGR of ~%.
The market has been majorly dominated by three major players which
include Flipkart, Snapdeal and Amazon. Together these three players
controlled ~% of the market during FY’2015. Other important players in
the market include Paytm, EBay India, Shopclues, Askmebazaar, Croma,
Reliance Digital and Vijay Sales.
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The economic growth in India has led to the emergence of growth
opportunities for home and kitchen appliances market. Appliances
such as air conditioners, refrigerators, air coolers, water purifier
systems and others have become a necessity and increasing
purchasing power of Indian masses is driving them to increasingly
buy such products. With increasing number of consumers using
the internet, the market for online home and kitchen appliances
has been flourishing over the years.
The market has attracted a number of retail chains and consumer
durable companies to join the online retail market to tap the
growth potential. The shopping of home and kitchen appliances
online has progressed rapidly in large metro cities and is catching
up in the smaller cities and towns. The online home and kitchen
appliances market in India has progressed at an impressive rate of
~% during the period FY’2012- FY’2015.
Further, Indian consumers have been hesitant in purchasing large
appliances online due to large amounts involved and the fear that
online retailers they may not return or exchange the product in
case of a defect. Due to these factors, the sales of large appliances
have occupied a comparatively smaller share of ~% in the overall
sales of home and kitchen appliances during FY’2015.
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Digital cameras have been one of the most popular consumer
electronics products in the Indian market. However, the market
for such equipments is on a declining trend with the growing
smartphones and tablets market in the country. Since mobile
phones and tablets are equipped with high resolution camera,
they are being preferred by users over digital cameras. However,
the growth in DSLR and accessories segment is currently driving
the market for online photographic equipments in Indian online
retail market. Increasing purchasing power and rising demand
for high end cameras led by declining prices have led to the
growth of this segment.
The online photographic equipment and accessories market in
India has stumbled during the period FY’2012-FY’2015. The
market segment witnessed a CAGR of ~%. The share of online
photographic equipment and accessories in the revenue of India
online consumer electronics market during fiscal year 2012 was
~%. Within a period of four years the contribution of this segment
to the market revenue declined to a mere ~% by FY’2015.
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Indian online consumer electronics market is projected to scale new
heights in the coming years owing to a number of factors. The industry
is likely to be driven by increasing internet penetration, rising personal
disposable income, lower prices relative to brick and mortar stores and
presence of a large number of online retailers. The market will further
witness greater demand from Tier II and Tier III cities, where consumers
wish to buy technologically advanced products at high discounts.
However, the market is still facing a number of challenges which have
the major hindrances in the growth. Low broadband speed and flat
average internet speed across major cities is a matter of concern.
Additionally, low penetration of credit and debit cards as well as the
reluctance to use such payment methods while purchasing electronics
leads to losses for e-commerce firms. High failure rate of online
transactions also restrains users to make high value transactions over
the internet.
It has been estimated that the online consumer electronics market in
India will grow at a promising growth in the outlook period FY’2016FY’2020. The challenge in this segment is to convince buyers to spend
large amounts of money online and overcome trust issues. As India
moves forward on the path of development by creating more jobs,
increasing the banked population and providing easy access to the
internet, growth of the online consumer electronics market would
coincide with the growth of the Indian economy. Indian consumers will
be seen looking ahead to stay in touch with the rapidly developing
technology.
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Comprehensive analysis of India online consumer electronics
market and its segments
Listed major players and their positioning in the market
Analyzed consumer profile and preferences of buyers in the
online consumer electronics market of India.
Identified major industry developments in last few years and
assess the future growth of the industry
Regulatory framework help to understand investment
opportunities and complexity involved
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