Persoonlijk. Flexibel.
Marketing possibilities
2013
Content
1. Introduction
2. Sales-Office & Database Segmentation
3. Marketing possibilities; *Please notice that some POE material contains the old Actebis Computers logo.
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Banners
I-mails
Direct Mail
Ads on IT related websites and magazines
Social Media
Single vendor campaign
Multi vendor campaign
4. ALSO Call Center
5. Full-focus sales force day + Call Center + SPIFF
6. ALSO Exclusive Partner Event
7. Sales training at ALSO
8. Meet & Greet
9. ITPRODEALS ***NEW***
10. ALSO Application ***NEW***
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1 Introduction
ALSO Nederland B.V. has been an authorized distributor of
components, computers, peripherals, network products, software
and storage products since 1994. We offer every IT-reseller an
excellent base for its purchase process. We maintain this base by
responding to market developments. Therefore we often make an
inventory where improvements are possible through a personal
approach. Our dedicated account managers respond to the current
client situation and anticipate customers’ needs, but also our
targeted website with many features contributes to this base. The
efficient logistics process at ALSO provides a proper settlement of
the order.
In short: ALSO realizes that every client is unique and it continually
maintains a personal, yet flexible approach, tailored to the various
business situations.
An unique combination
ALSO Nederland B.V. is part of the ALSO Holding AG with offices
in 12 European countries. With a turnover of 6,3 billion, ALSO
belongs to the top 3 of IT, telecommunication and consumer
electronics distributor in Europe. Because of this, ALSO Nederland
B.V. is able to offer its customers a unique combination in the
Netherlands; a very personal and flexible approach, but also the
benefits of a major European player.
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2 Sales-office & Database Segmentation
A. ‘’Retail’’ Managed Accounts’’
Large Database
1000 resellers
Loyalty
Monthly 100%
Marketing
Tailor made
- Threshold promotions
- Events
- Giveaways
J001
RETAIL
J002
SMB
J003
SMB
MANAGED
ACCOUNTS
MANAGED
ACCOUNTS
UNMANAGED
ACCOUNTS
A
B
C
B. SMB ‘’Managed Accounts’’
Large Database
500 resellers
Loyalty
Monthly 100%
Marketing
Based on customer needs
C. SMB ‘’Unmanaged Accounts’’
ALSO SEGMENTATION MARKETING
Large Database
5000 resellers
Loyalty
Moderate
Marketing
‘’Lost’’ customers strategy
(breadth)
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3.1 Marketing possibilities: Banners (creation included)
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Banner on login page
Banner on login page
Banner on contentpage
Banner on contentpage
Banner on contentpage
Banner on webshop
Banner underneath HTML
Banner in components HTML
Banner linked to customized
promopage
€ 350,€ 350,€ 375,€ 450,€ 550,€ 400,€ 150,€ 150,-
468 x 60
180 x 150
185 x 290
185 x 600
468 x 60
185 x 90
468 x 60
468 x 60
€ 300,-
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3.2 Marketing possibilities: I-mail (creation included)
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Dedicated I-mail
Shared I-mail (maximum of 2 or 3 products by vendor)
4000 addresses
Opening rate Ø 40%
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€ 550,€ 250,-
3.3 Marketing possibilities: Direct mail
It’s possible to send a DM to a large number of customers in co-operation with ALSO. The
campaign, promotion or informative message will be created completely by ALSO.
Direct mail package
■ Creation DM
■ Printing
■ Segmentation database
■ Sending
Price
on request
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3.4 Marketing possibilities: Ads on IT related
magazines and websites
Do you want to reach a large number of potential customers? Show your brand and products by
advertising in IT-magazines or on websites. ALSO maintains an intense relationship with several ITmagazines and websites:
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DealerInfo
Hardware.info
CBM
ChannelConnect
Digitailing
Hotspot Retail
CRN
Tweakers Pro
Dutch IT-Channel
ALSO will create the banner or
advertisement.
Price
custom made
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3.5 Marketing possibilities:
Social Media
Twitter is one of the biggest marketing phenomenon of
the online business world. In fact, it has been growing
faster than any other social network and is expected to
grow at a faster rate in the near future. As a marketing
platform, Twitter offers many benefits to businesses.
■ ALSO_NL
■ ALSO_Software
■ ALSO_ Laptops
LinkedIn is one of the biggest world's largest professional
network. As marketing platform, LinkedIn offers many
benefits to businesses. ALSO Product Managers inform
the followers about their own brands.
Facebook is a social utility that connects people with
friends and others who work, study and live around them.
ALSO has an own Facebook company page:
www.facebook.com/ALSONederland. Please go to
Facebook and ‘Like’ us.
We use social media to keep our ‘likers’ and ‘followers’
updated by posting news about products, campaigns and
corporate information.
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3.6 Marketing possibilities: Single vendor campaign
Get your own custom made campaign. Promotion of the campaign by for example placing banners, sending I-mails,
sales incentive etc. is all possible.
Campaign goal
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Rumour around the brand
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Sales boost
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Loyalty
Target group
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Managed Retail group (1000 resellers)
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Managed SMB group (500 resellers)
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Unmanaged SMB group (5000 resellers)
Price
custom made
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3.7 Marketing possibilities: Multi-vendor campaign
ALSO initiates several times a year campaigns for all vendors.
These multi-vendor campaigns take, for example, place at the following moments:
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Seasons
Special events like soccer (EK/WK) or the Olympics
Campaign goal
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Rumour around the brand
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Sales boost
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Loyalty
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Relationship management
Target group
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Managed SMB group (500 resellers)
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Unmanaged SMB group (5000 resellers)
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Retail
Price
custom made
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4 ALSO Call Center
The ALSO call center has a segmented database of ± 5000 customers to its
disposal. Each customer can be segmented on for example the following points:
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Commonly buying Yes/No (customer breadth)
Stock keeping
Product group X
Etc.
In association with the ALSO marketing team an appropriate campaign will be developed on a segmented
customers group. The support will take place by a call script, DM or I-mail.
At the end of the ‘’incentive’’ a report/summary will be given to the supplier with feedback. (Including ROI
calculation)
Effectiveness: The range depends on the action and call script. Ø 350 customers a day.
Price
€ 400.- a day
Customized
Custom-made call center days are also possible.
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5 Full-focus sales force day + Call Center + SPIFF
Standard
08.30 – 9.00
9.00 – 17.00
17.00
Briefing
Call out action (retail + managed & unmanaged accounts)
Distribute the price for best account manager
Price
€ 950,- (Call Center included)
Before the focus day an I-mail is established, in which the action is communicated towards the resellers. ALSO will
develop the I-mail. After that the battle between all account managers can begin.
ALSO can arrange a breakfast, lunch or drinks on request (additional € 100,-)
The cost of the SPIFF prices are not included.
Customized
Custom-made focus days are also possible.
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6 ALSO Exclusive Partner Event
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A unique occasion for promoting your brand or products in a very
personal manner to create a top of mind position of the customer.
Several ways are used for inviting guests; letter, i-mail, banner and call
out campaign.
The supplier supplies content, we will arrange the location.
Customized
Custom-made events are also possible if needed.
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7 Sales training
A training or presentation for the ALSO sales team can take place at the following moments:
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Breakfast
Lunch
Dinner
Price
08:30 - 09:00
12:00 - 12:30
17:30 - 18:30
on request
Customized
Custom-made events are also possible if needed.
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8 Meet & Greet
By a Meet & Greet you can inform resellers about
your company and your products. The large
meeting room at ALSO is at your disposal the whole
evening. A luxury buffet will be served during the
Meet & Greet.
Location:
Large meeting room at ALSO in Nieuwegein
Time:
18.00 – 22.00
Number of persons
Max. 40
Price
on request
Customized
Custom-made events are also possible if needed.
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9 ITPRODEALS
ALSO launched the first edition of ITPRODEALS in January 2013.
ITPRODEALS is an 8-page glossy A4 folder and is developed from
the following point of view:
Our resellers are professionals, they have a passion for IT and have
knowledge of IT products. We believe especially they deserve focus
and personal attention. By bundling forces, the IT professional can offer
good deals and we give them a strong position to compete with the
large retail concerns.
ITPRODEALS FACTS
 Circulation:
 Distribution:
1.3 million all over the Netherlands;
6-8 times a year;
Each reseller has its own exclusive rayon;
Folder is also digitally available*
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Duration folder:
Size:
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Contents:
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Extras:
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Reseller :
2 weeks;
8-page A4 glossy folder. Excluding the front and
backside the folder consists of 40 positions;
A folder with not just the best deals but also
extensive product information;
POS material, like (pavement board) posters
and shelf cards;
Free shipping during the folder period.
52 resellers, 67 stores!
* Contractually agreed that the digital version of the folder is not listed by price- and comparison sites
at SKU level.
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What does ITPRODEALS mean for you as a supplier?
This means more exposure of your brand. Your brand is visible all over the Netherlands,
both at the end users home as well as at the stores of the IT professional! We contractually
agreed with our resellers that your products will be presented properly*. With
ITPRODEALS you will communicate directly with the end user.
* If POS material available ALSO will submit this.
Your products in ITPRODEALS? That’s possible!
Together with us you will decide how many and which products you would like to expose
in ITPRODEALS. Per position you can choose to show one large image or multiple smaller
ones (with a maximum of 3 products per position). You yourself are responsible for price
stability of your ITPRODEALS products.
Contribution per position: €750,-. *
* This contribution is additional to the standard marketing & communication quarter
agreements with ALSO towards the reseller
More information?
Please contact:
Dominick Joosten
Marketing & E-business Manager
[email protected]
Tel. direct: +31(0)30 – 608 47 23
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10. ALSO Application
With this application ALSO keeps resellers informed about relevant and
unique promotions, campaigns and events. The ALSO application is the
perfect tool to centralize all information about ALSO or the channel. With this
application, resellers can find the information where and when it suits them.
The app is specifically designed for resellers of IT-products and is available
for Apple, Android and Windows.
Push notifications
Our vendors can make use of this functionality.
Rule: Only unique and relevant channel or product info
Coming soon: ALSO mobile shop in ALSO application.
This mobile webshop will adjust the size of the screen to the device of the
user. In this manner the placement of the order can be done on every
location.
Available for
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FI
NO SE
EE
ALSO Nederland B.V.
Archimedesbaan 26
3439 ME Nieuwegein
Netherlands
Tel:
Fax:
030 - 608 47 00
030 - 608 16 80
www.also.nl
www.also.com
[email protected]
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LT
DK
NL
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