PRESS RELEASE WIBERG AT IFFA 2016 ENJOYMENT THROUGH PRESERVATIVES WIBERG AT IFFA 2016 LONG-LASTING ENJOYMENT THROUGH PRESERVATIVES In the production of sausage and meat products, quality criteria such as noticeable freshness and longlasting product safety are essential. The diverse range of functional ingredients from WIBERG offers a whole host of functional products to help you create first-class foods. WIBERG preserving agents maximise the synergies between various functional ingredients and thus effectively lengthen the shelf life – and the best thing is that they deliver even greater enjoyment! RELIABLE FRESHNESS Freshness and preserving agents prove reliable helpers when it comes to inhibiting the growth of microorganisms, extending the shelf life of products and guaranteeing freshness. In order to keep meat and sausage products fresh for longer, acidifiers and/or acidity regulators are often used. These have specific properties that suppress the growth of certain micro-organisms. The sophisticated preserving agents from WIBERG provide optimal solutions for a range of applications and requirements, keeping each product fresh for longer. USES FOR PRESERVING AGENTS As their name suggests, preserving agents are used to extend the shelf life of sausage and meat products. However, they also offer safety through an additional microbiological hurdle, give the products colour stability and an appealing look, and ultimately ensure great flavour. NEW TO THE RANGE The imprint "no preservatives" is having an ever greater influence on the purchasing decisions of consumers. With GERMEX FRESH, WIBERG has an effective solution for preservation without the need to declare E numbers – effective, safe and clean! Shelf life and freshness are ensured using only spice extracts. ALL THE BENEFITS OF GERMEX FRESH AT A GLANCE - strong germ-inhibiting and anti-oxidative effect - longer shelf life and distinctive freshness - colour-stabilising - declaration as being free from E numbers - suitable for HALAL products For more information go to www.wiberg.eu
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