Business Plan
2015/05/11
Executive Summary

Offer
On-premise Cloud system and cost-effect SMB CPE

Objective
Driver revenue of GC SMB
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Opportunity - Catch up market transition
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Mission and Vision Statement

Decrease network deployment and management times and cost for
Greater China small and medium-sized enterprises（Easy IT）

Build Up most appropriate SMB solution for Greater China Market

Increase Cisco Market share in Greater China
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Targer Customers
Medium-sized enterprise with multi Site(Easy IT)
e.g. a large chain with many branch's
Like:DEPPON EXPRESS ，HANGTING hotel chin
Small sized enterprise covered by SP
e.g. a start-up enterprise.
（Scenario 2: SP/Partners Cloud Managed Services/ CT ‘Smart Box’
E1 Leased line -> ADSL -> MSTP+Ethernet -> FTTH/FTTB : EPON GATEWAY
(2M)
(4-8M)
(10M)
(20/50/100M)
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Solution – Unified Controller Based Platform
Controller
Orchestration Layer
Network Service Lifecycle Mgmt
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Service topology
Soft-real time
Event driven
Creation of cloud devices
Discovery of devices
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Network topology
Physical devices
Virtual devices
Future devices
CPE
Device
Network Layer
Control and Data Planes
CPE
Device
All in one SMB devices
•
•
•
•
•
Cost-effective
Ethernet,ADSL,3/4G
Firewall,vpn,pppoe,wireless feature
Switch port
Yang module
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On Premise Cloud system
•
•
•
•
•
Plug and Play
Self-service portal
Dmvpn
Traffic monitoring
etc..
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Strategic Benefits to Cisco
BU

Flexibility – Become silicon & SW independent

Accelerate Feature Velocity – we determine priority and not subjected
to BRCM’s 6 month FP release cadence

Commercial benefits – saving device cost
Account Team

Touch more market for Sales Team
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Proof of Concept
We have existed system name CloudVPN for Telco
1:Order
2:Shipping
3:Connect Internet
& Find Cloud Controller
But it’s not fit for GC

Expensive device

Cloud localization
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Business Model
R&D
Sales & Marketing

SP
 Partner Cloud
 Disti
Pricing strategy



Device price < ¥1000
Controller － Free
Application － Service Licenses
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Team Profile
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Timeline and Milestones (Agile commit)
We are here
First milestone
Q4 FY15
Q1 FY16
Prototype
• Embedded SMB Controller
SMB Controller 1.0–
Customer Release
SMB Controller – Internal
Release
• Basic topology diagram
• Basic health dashboard
• Wireless Network Profile
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•
•
•
•
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Device API/SDK
• Wireless Reference API (
using ConfD )
• Router data model defined
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Switch front panel view
Switch operation
Switch Configuration
Consolidated log viewer
Topology enhancement
Health dashboard
enhancement
Q2 FY16
SMB Controller 1.1 – Internal
Release
•
•
•
•
•
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Wifi reports
Network show tech
Wireless opration
Wireless Configuration
Topology enhancement
Health dashboard
enhancement
Q3 FY16
SMB Controller 1.2
• Multi-site awareness and
long term memory
Device API/SDK
• BB2 support
Device API/SDK
• API on BRCM Fastpath
(ODM)
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Financing ABC

5 Headcount in CRDC
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Thank you.