Corporate Culture & Risk Edutainment
Storytelling approach to embedding risk culture
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Joachim Adenusi
CEO – IRMS Ltd (UK)
[email protected]; Twitter: @Joachim_Adenusi
 Over 22 years in strategic change & risk management profession
 BSc & Post Grad. Actuarial Science (London) MSc. Risk Management
(Scotland); Fellow & & Former Director: Institute of Risk Management
(IRM) UK . Chartered Insurer & ACII (UK)
 Specialty: Enterprise Risk, Reward, Strategy & Performance Management
 Professional Awards: The UK Risk Manager of the Year 2009/10; EU Strategic Risk
Awards 2007 & 08
 Certified Risk trainer - IRM & Chartered Insurance Institute (CII) UK
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Session Objective
To explore how storytelling (as a risk communication tool)
can assist in effectively embedding risk culture
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Embedding Risk Culture – Challenges!
Poor Communication ......
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Embedding Risk Culture……
- a journey of change
Unawareness
Awareness
Comprehension
Conviction
Action
Eradicate the “blame culture”
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Risk Edutainment
- communication tool
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“There is no agony like bearing an untold story inside you”
-Zora Neale Hurston (1891 -1960)
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Risk Process vs. Risk Edutainment
- communication tool
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Risk Process vs. Risk Edutainment
- communication tool
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Risk Process vs. Corporate Story
- communication tool
Mission
Vision
Strategy
Expectations
Etc.
Values
Culture
Goals
Opportunities
Threats Etc.
Plots
Key Acts
Outcomes
Messages
Behaviors
Emotions
Tragedies
Victories
“Stories are the creative conversation of life itself into a more powerful, clearer and more
meaningful experiences. They are the currency of human contact”
– Robert McKee
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Questions & Contact Info
Joachim Adenusi
CEO – IRMS Ltd (UK)
[email protected]; Twitter: @Joachim_Adenusi
Inspirational Risk & Management Solutions (IRMS) Ltd
68 King William Street, London EC4N 7DZ
Telephone: 0845 652 0852. Fax: 0845 652 0853.
Web: www.inspirationalrisk.com
E-mail: [email protected]
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KEEP THIS SLIDE FOR EVALUATION
INFORMATION/MOBILE APP ETC.
Please complete the survey on the RIMS14 mobile application.
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