Victorian Health Promotion Foundation
Moonee Valley Community Conference and Sports Summit – 19 September 2015
Innovation in Community Sport:
Generating Ideas simply and quickly
Workshop
Tavis Vallance
VicHealth Action Agenda
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“Sport inspires hope, instils discipline,
reduces depression and disease, raises
self-confidence, raises awareness, rallies
communities, defines nations, defies
gravity and denies prejudice”
– Nike Better World commercial
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The reality is that...
• Less than 1/3 of Australians are getting
enough physical activity to benefit their
health.
• This can lead to increased risks of chronic
disease and mental ill health, and cost the
Australian economy a total of $13.8 billion
each year.
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Why…
• Demographic, generational and cultural
change is reshaping the way people spend
their leisure time.
• We are increasingly time poor, budgetconstrained and overwhelmed with new
forms of entertainment.
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The game is changing
• Whilst many of us play traditional club
sport, it’s not the answer for everyone
• Personalised sport for health and fitness
• Extreme and alternative sport
• Aging and multicultural population
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The game is changing
• More and more people are looking for
flexible, social and less structured ways to
get active
• People want opportunities that fit with
their lifestyle, rather than having to fit
their lifestyle around sport.
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How do we create
what people want?
• Understand your customer
• Generate ideas simply and quickly
• Get feedback early & often
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Let’s get to work…
You’re going to work in teams…
to design an innovative concept…
that will get people active
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The customer
‘Understanding needs, behaviours, desires’
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Brainstorm:
Who could be
‘more active’
in your community?
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Activity
Pick a group as your priority
and create a ‘Persona’
•
Name, age, occupation etc…
•
What is their back story?
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What does their typical day look like?
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How do they feel about sport currently?
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Generating ideas
‘Getting feedback early and often’
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What is Rapid Prototyping?
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Design and test quickly
•
Use the knowledge in the room
•
Get feedback early and often
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Creative, dynamic, fun
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Activity
Rapid Prototyping
• Work in teams to create a concept
• Get feedback from others
• Come back to your team redesign
• Repeat
• Develop a pitch
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Rapid Prototyping
1st test
10 mins
10 mins
1st design
2nd test
5 mins
2nd design
Pitch
5 mins
Pitch design
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5 mins
Activity
As a team:
Create a concept that
will get your ‘persona’
more active
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Round 1: Design
10 mins
• Keep it simple
• Start with the basics
• What problem will you solve?
• What does your priority group want?
• What will they love about your idea?
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one
minute
left
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Round 1: Feedback
10 mins
• Team captain stays at the table
• Teammates split up and go to other tables
• The team captain explains the idea quickly
and simply to the table guests
• The table guests give feedback
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one
minute
left
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Round 2: Design
5 mins
• Go back to your original table
• Captain shares the feedback with the team
• Teammates share what they learned
• Refine and develop your idea further
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one
minute
left
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Round 2: Feedback
5 mins
• A new team captain stays behind to explain
the concept to the next lot of people
• Team splits up to visit different tables
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one
minute
left
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The pitch
What’s your idea called?
What is it?
Who is it for?
Why will they love it?
Finish with a tag line
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5 mins
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How do we create
what people want?
• Understand your customer
• Generate ideas simply and quickly
• Get feedback early & often
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